News and Analysis
How Consumer Behavior Toward Auto Ads Changed During Covid-19
As one of the largest spenders on digital advertising in the U.S., the automotive industry is a bellwether. Prior to the pandemic, the automotive industry had consistent double-digit growth in digital ad spending. That growth was forecast to continue through the end of 2020 — then, in March, everything changed.
Prop 24 Could Majorly Impact California Data Privacy. Will Businesses Comply?
All eyes are focused on the presidential election today, but for businesses, a ballot initiative in California could have major implications. Proposition 24, known as the California Privacy Rights Act of 2020 (CPRA), is seen by many as an even more stringent version of the California Consumer Privacy Act (CCPA). That has some businesses rethinking how they collect user data and questioning whether they might be vulnerable to lawsuits if the proposition passes.
Street Fight’s November Theme: Google’s World
Google’s World is shorthand for the fully fleshed-out concept: “It’s Google’s world… we’re all just living in it.” The main thrust is that Google’s search dominance gives it enormous control in impacting the fate of businesses everywhere who rely on search for traffic and customer acquisition.
Google’s ongoing updates to the search algorithm, ranking factors, and SERPs continue to have ripple effects on marketers everywhere. It’s becoming more challenging to follow the moving target of SEO effectiveness. This game has its own set of rules when it comes to local search.
Commentary
How to Build a Quality SMS Subscriber List, Bridging the Gap Between Text and CRM
Imagine a marketing tool that is available to you that nine out of 10 targeted people will read within three seconds. For retailers and marketers to take full advantage of SMS marketing, plans must start with building quality contacts. This is the starting point to build an effective bridge between text and CRM.
Marketers Need to Know the Truth About GPS
The imperfections of location-tracking tech do not mean that all location data derived from GPS satellites is inaccurate or useless as a marketing tool. It just means that marketers need to better set their expectations, know the data they are buying, and factor the limitations into their partnership agreements and marketing plans.
Latest Posts
Street Fight Daily: Can Walmart Compete with Amazon?, Uber Slapped with Federal Inquiry
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Walmart’s Expensive New E-Commerce Operation Compete with Amazon?… Uber Faces Federal Inquiry Over Use of Greyball Tool to Avoid Authorities… Mark Zuckerberg Is Still in No Hurry to Monetize Facebook Messenger…
GoDaddy Balances Tech and Self-Service in a Fragmented Marketplace
“The way that you cut through the noise is to build products and services that are loved by the people who use them so much that they proactively tell their neighbor next to them, or proactively tell the business group they are a part of,” says the company’s product chief, Steven Aldrich.
Report: Beacons Making Sizable Impact on Retail
The Proximity.Directory Q1 2017 Report shows that 75% of retailers in the U.S. are integrating proximity technologies into their marketing mix to increase operating profit. By using beacon technology, retailers can improve their position and increase operating profit by nearly 9% with an ROI of 175%, according to the report.
Street Fight Daily: Snap Launches New Ad Buying Tools, Facebook’s Mobile Bump Evens Out
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Opening Itself Up to Advertisers of All Sizes with New Buying Tools… Facebook’s Days of Easy Growth from the Shift to Mobile May Be Over… Consumers Can Stomach Ads in News Feeds, Research Shows…
If the Gym Fits, Reserve It — Startup Makes It Easy to Never Miss a Workout
A bloom of new companies are aggregating gyms and offering single subscriptions to all of them with one “membership.” FitReserve saw the simplicity and convenience in such a program back in 2015 when three co-founders launched to fill what CEO and co-founder Megan Smyth calls a void in the market.
Street Fight Daily: Retailers Test Personalization, Facebook Drives Biz Engagement with Messenger
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Tipping Point: Teens Spend More Time on Mobile than Desktop… mParticle Launches Peer-to-Peer Audience Sharing to Make Marketing with Partners Easier… eBay Incorporates Machine Learning to Overhaul Email Marketing Platform…
How Harman Takes Electronics Marketing to the Local Level
Having the customer’s ear is literally what Harman International wants, but getting their attention at the local level takes more than a few steps for a consumer electronics maker. Shobhit Kapoor, Harman’s vice president of global brand marketing, caught up with Street Fight recently to talk about how the company thinks about connecting with local consumers.
Street Culture: Pointy Focusing on People and Product, Not Process
Dublin-based digital search platform startup Pointy is still at that point where the culture is just what it is, without special definitions or structure. “The number of people on our team now is small, almost painfully small,” says co-founder Mark Cummins. “There’s not a lot of structure. Well, there is structure, but there’s not a lot of process around it.”
Street Fight Daily: Angie’s List Acquired by HomeAdvisor, News Orgs Experiment with Amazon Echo
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Angie’s List Acquired by IAC’s HomeAdvisor in Deal Valued at More than $500 Million… NPR, the AP, and Local Newspapers Are Experimenting with Amazon Echo… Google is Testing a Job-Search Feature that Could Rival LinkedIn — And Facebook…
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Why TV Remains the Heartbeat of Local Connection