News and Analysis
The Future of Amazon as a Service
The concept of Amazon-as-a-service, or AaaS, didn’t begin in 2020. But as the year wore on, and people began relying on e-commerce platforms more than ever before in history, the concept took off. Reaching the first page of Amazon became paramount for brands hoping for digital success, particularly now, during the tumultuous holiday season.
Brands Embrace Live Video to Keep Shoppers Engaged
Live streaming, advertising, and e-commerce are all coming together in a new technology that could change the way brands interact with shoppers online.
“The Covid-19 pandemic has greatly increased the interest in shoppable video tech, on both the brand and consumer side,” says Clicktivated CEO Chris Roebuck.
Commentary
The Quantitative Evidence That Reputation Management Works
At times, the research findings published in our industry seem a little suspect. But in one vertical in particular, there’s a body of academic research that speaks to exactly the kinds of questions we want answered about reputation management—namely, does online review monitoring and response really make a difference to a business’s bottom line?
Yelp, Google Reviews, and Antitrust
Forcing Google to split Maps-related business into a standalone “geo” unit would foster a more diverse technology ecosystem. But as far as Google’s review practices are concerned, regulators should not be convinced by an irrational argument that indexation of Google reviews has any bearing on the harm created for, or benefit gained by, consumers.
Latest Posts
SMB Content Marketing: Avoid the Backward Approach
Whether a business is local or not, content drives the bulk of digital marketing. A successful content marketing campaign involves topics that resonate with the intended audience, creates buzz on social media and attracts high quality links. Yet, the approach that many people take to content marketing is backward.
Street Culture: Six Vertical Pivoting its Culture with its Company
Starting your own tech company often comes with a painful side effect, says Joshua Enders, managing partner of client success at digital commerce company Six Vertical: “It’s an absolute grind. It’s like getting punched in the stomach multiple times a day,” Enders says. “I’m speaking from experience.”
Street Fight Daily: Facebook Boosts Brick-and-Mortar, Native Google Assistant Integration Coming to Autos
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Rolls Out a New “Order Food” Option in its Main Navigation… Google Will Integrate Assistant Directly into Next-Gen Cars… Pittsburgh Welcomed Uber’s Driverless Car Experiment. Not Anymore…
How Advancing Location Tech Can Help Revitalize Retail
Despite fears of the disruption that new business models and technology bring, these are can be opportunities for brands to better understand and engage with consumers, said Cameron Peebles, CMO for inMarket. He shared his company’s insights in a Street Fight webinar yesterday alongside The Integer Group’s group media director, M.K. Woltz.
Street Fight Daily: Instagram Beats Facebook for Brands, Twitter Aims to Jumpstart Ad Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Gives Brands and Celebrities Up to 400% More Engagement than Facebook… Twitter Hires AdTech Veteran Bruce Falck to Rejuvenate Advertising Tools… Identifying Mobile Shoppers is a Top Priority for 70% of Retailers…
Get Ready for The New SMB Software Market
The SMB market is less homogenous than the consumer market, which makes it difficult to reach and serve the majority of customers with a single software product. Luckily for SMB, that won’t always be the case. Now is the time to get ready for a new SMB software market that will experience more growth than enterprise or consumer.
After Fits and Starts, Collaborative News Is Finally Making Headlines
For years, there’s been a lot of earnest talk about digital news sites collaborating to produce editorial content that had more value for users — and to help the collaborators make their often-precarious operations sustainable. But the talk produced as many fits as starts. That’s changing, and for the better.
Street Fight Daily: Updates from Google I/O, Walmart’s Online Sales Jump Sharply
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… I/O 2017: Everything Coming to Google Assistant… Following Jet Acquisition, Walmart’s Online Sales Soar as It Pursues Amazon… Twitter’s New Privacy Tools Let Users Control How Advertisers Target Them…
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Beyond Likes: Win Hearts with Emotional Marketing