News and Analysis

Brands Shift OOH Ad Strategy on Super Bowl Sunday

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Brands will use this unusual Super Bowl to give their 2021 OOH ad strategy a test run. But they’ll also face challenges unprecedented for Super Bowl marketers.

DISQO’s Case for Panel Data as the Post-Cookie Solution

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Audience insights firm DISQO thinks it has the solution that will fill the data holes the deprecation of third-party cookies will cause: panel data.

New App, AllCart, Tackles Grocery Shopping in a Post-Pandemic World

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Supermarkets look a lot different in 2021 than 2020, and the changes have everything to do with the pandemic. AllCart, a new app for nearby grocery deals that launched just this week, believes it can help consumers make sense of the madness.

Commentary

Now That We’ve Improved Media Transparency, Let’s Do the Same With Data

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In order to be effective, marketers need to know how various segment options stack up and measure up in terms of accuracy. Just like with increasing viewability, the first step toward a fix in data quality is realizing and acknowledging the problem.

LBMA Podcast: Uber to Buy Deliveroo, Pizza Hut Goes AR for NFL, Ryff

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On this week’s episode of the Location-Based Marketing Association podcast: Ryff, Singapore’s new QR payments, Briggo coffee, Crate & Barrel, Pizza Hut goes AR for NFL, Uber to buy Deliveroo.

Success of Digital Subscriptions Depends on Reader-Focused Newsrooms, Expert Says

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“News organizations need to be laser-focused on creating distinctive, unique, valuable content for their readers. And that means they may have to stop doing some things they are doing today,” said reader revenue expert Matt Skibinski.

Latest Posts

Street Fight Daily: Verizon’s Path to Disrupting the Duopoly, Twitter Data’s Potential

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon to Face Challenges Integrating Yahoo and AOL Before It Challenges Google and Facebook… MoPub Is Testing Ways to Do More with Twitter Data… Modern Marketing Means Mobile Messaging…

30A Takes Its Local Media Success Story 5,637 Miles to Moscow

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Eight-year-old 30A is one of the top revenue producers among Internet news pure-plays – hitting $2.2 million last year and projected to reach $3 million in 2017. It attains numbers that elude some daily newspapers because its revenue streams include everything from a radio station to events to retail shops, as CEO Mike Ragsdale explains in this Q & A.

Street Fight Daily: Snap’s Growth Slows, Marketers Capitalize on AI

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Growth Dips as Competitive Pressure Mounts… AI Is Leaping from Hype to Reality, and Marketers Are Reaping the Benefits… Uber Board Adopts All Recommendations from Eric Holder Report…

OwnLocal Acquires Wanderful Media, Building Out Local Data

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OwnLocal, an Austin-based digital marketing platform that helps local media companies convert print, radio, and television ads into high-powered digital campaigns, has acquired Wanderful Media.

#SFSNYC: How Slice Helps Local Pizzerias Get in on Ordering via Mobile

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Lots of apps can connect consumers to restaurants to order meals, but New York-based Slice has focused on a particular food niche that founder and CEO Ilir Sela says is built on customer loyalty — pizza. Sela says his company’s product is offered as a way to extend the natural loyalty consumers have for their local pizzerias.

Street Culture: Taking Estimote’s ‘No Barriers’ Culture Literally

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The company’s mission is to build a new operating system for the physical world, and to get there the team needs zero bullshit. Culture is far too important to leave to chance, says John Cieslik-Bridgen, Estimote’s VP of culture. But it’s also important to allow natural evolution.

Street Fight Daily: Apple Innovates on Marketing AI, Facebook Makes a Case Against TV Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Accelerates AI for Marketers… Facebook Says Users Turn to the Platform During Commercial Breaks When Watching TV… Snapchat versus Instagram: What Marketers Need to Know…

Is Snapchat Quietly Redefining Local?

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Snapchat’s recent moves and related developments seem to indicate an emerging redefinition of what it means to be digitally local, a redefinition that is happening under our noses and without much fanfare as Snapchat works to gain and maintain the eyeballs of Millennials.

#SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales

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More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand says Elisabeth Kurek, uberall’s vice president of partner growth, who will speak at next week’s Street Fight Summit in Brooklyn.

Street Fight Daily: Facebook Expands Ad Suite for Businesses, Google Shopping’s Role in Retail

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Expands Canvas Ads and Integrates Them with Collection Ads… How Google Shopping Can Help Retailers Bounce Back… The Future of Marketing Data: Accuracy Trumps Everything…