News and Analysis

News & Analysis

Predictions Roundup: Location Consolidation and the Rise of BOPIS

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A roundup of top digital marketing, SEO, and location intelligence experts predicts location consolidation, the re-humanization of digital marketing, and the dominance of Google My Business and new retail features such as BOPIS in 2021.

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Why Marketers Are Prioritizing In-App Notifications in 2021

by Stephanie Miles Share this  
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According to a survey by the cross-channel marketing platform Iterable, in-app and push notifications are primed for a jump in utilization in 2021, as marketers look for smarter ways to take advantage of the boost in mobile usage among consumers during the pandemic.

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Can Immersive Marketing Boost Local Businesses?

by Mike Boland Share this  
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One of the emerging technologies driving innovation amid Covid is AR. For example, its ability to add real-life interactivity to e-commerce gained traction in 2020. This could extend to a post-Covid world of “touchless” retail for in-aisle virtual product interaction.

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Success of Digital Subscriptions Depends on Reader-Focused Newsrooms, Expert Says

by Tom Grubisich Share this  
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“News organizations need to be laser-focused on creating distinctive, unique, valuable content for their readers. And that means they may have to stop doing some things they are doing today,” said reader revenue expert Matt Skibinski.

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Three Takeaways From DMEXCO 2018: Top Concerns in Digital Marketing

by Chris Hogg Share this  
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From brands to vendors to publishers, DMEXCO is a good bellwether to consider when trying to understand where things are headed. Brands taking control, data quality, and publishers getting smarter about data are key topics I kept hearing about—and for good reason.

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Is Google Playing the Long Game with SMB Websites?

by David Mihm and Mike Blumenthal Share this  
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“When you look at this Website growth + the Local Knowledge Panel with Posts + AMP + Progressive Web Apps, we are starting to see the outlines of an “open web” that Google totally controls. Or at least they control the profitable parts,” Mike Blumenthal tells David Mihm in their latest biweekly column.

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Local Providers Should Take Care in Interpreting Big Mobile Advertising Numbers

by David Card Share this  
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One of the key themes of Mary Meeker’s annual presentation was mobile advertising — its growth, targeting, and measurability. But recent Street Fight surveys of SMBs and brand marketers indicate that mobile still has surprisingly low usage and perceived effectiveness.

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How Sports Marketers Can Extend Their Brands and Win Big This Summer

by Michael Buttigieg Share this  
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With so much opportunity — and competition — how can marketers stand out from the crowd and forge meaningful relationships with sports fans? Here are some best practices that will enable marketers to identify their perfect audiences and build lifelong relationships with fans.

News & Analysis

Street Fight Daily: Snap Acquires Placed, Google’s AMP Drives Content Engagement

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Acquires Placed to Measure Whether Ads Drive Brick-and-Mortar Sales… Google’s AMP Mean Visitors Spend More Time With Content… Amazon Fights Walmart for Low-Income Shoppers…

News & Analysis

#SFSNYC: Chatmeter’s CEO on Why Local Reputation Management Matters for Brands

by Joao-Pierre Ruth Share this  
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Well-known brands may have national platforms and campaigns for reaching out to customers — but none of that matters if the company does not know what customers think of their local stores. That is where Chatmeter says it can help.

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How a Small South Texas Daily Is Building a Profitable Digital Future

by Tom Grubisich Share this  
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The family-owned paper, which serves a nine-county South Texas market of 250,000, has stepped boldly with both boots onto the digital landscape. Publisher Dan Easton tells Street Fight how digital readership and revenue keep the Advocate editorially and financially vibrant.

News & Analysis

Street Fight Daily: Brands Use Data to Power Email Engagement, Amazon’s Brands Catch Fire

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Using Data to Power Email Engagement… Some of Amazon’s Own Brands Are Becoming Super Popular Online… How Google Could Fire Up Its Smart Home Play…

News & Analysis

SMB Index: Local Stocks Up 5.4% in May

by Shubham Datta Share this  
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The SCP SMB Index climbed 5.4% in May. The Nasdaq was up 2.6%, while the S&P 500 was up 1%, and Dow Jones was flat, gaining 0.2%. Four of the top five constituents in the index continued to experience stock price gains after April, which saw all five companies gain in value.

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Are Website Builders the Next Big Growth Market in Local?

by Mark MacLeod Share this  
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Website builders have been around almost as long as the internet itself. As you would expect, this is a busy market. Sitebuilderreport.com tracks 35 vendors. There are many more. Interestingly, only 4 of the 35 vendors get a good rating. Clearly, this is a large market that is ready for new and better solutions.

News & Analysis

Raise Report: DemandBase, G2 Crowd, People.ai Score New Funding

by Joseph Zappa Share this  
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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Frichti, Bulletin, StreamSets, and Julie Desk.

News & Analysis

Street Fight Daily: Apple Manufacturing ‘Smart Home’ Speaker, Blue Apron Files for IPO

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… For Smart Home Speakers, a Possible New Competitor… Blue Apron Delivers $100 Million IPO Filing… Uber Says It Just Noticed Error on Pay, But It Was No Secret…

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