News and Analysis

News & Analysis

Yelp Lets Users Fact-Check Local Business Covid Safety

by Greg Sterling Share this  
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Despite the vaccine rollout and improving economic sentiment, a majority of consumers remain concerned about engaging with local businesses in many places across the US. Yelp is now allowing businesses to provide more information about health and safety practices to customers in hopes of fueling a quicker recovery.

TripleLift Partners with White Ops to Fight Ad Fraud
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Recent Ad Fraud Schemes and How to Fight Them

by Joseph Zappa Share this  
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Each year, marketers set out to solve ad fraud, but the systemic struggle is a long-term fight with no instant fix. To that end, I checked in with Paul Roberts, CEO of audience marketplace Kubient, to assess the state of ad fraud and how providers can keep it at bay this year.

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Online Customer Service is the New Storefront

by Stephanie Miles Share this  
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The face of retail is fundamentally different today than it was last January. Fewer shoppers entering brick-and-mortar stores and interacting with sales associates in person means retailers have had to rethink how they handle customer service. Retailers are now looking at ways to equip service teams to fill that new void.

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Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local

by James Moore Share this  
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With the new wave of technology tools on the market, marketers can access detailed reporting to identify specific data points that are performing, or not performing, and then optimize their campaigns accordingly to improve results and curb wasted expenditure. Leveraging unstructured data for audience localization should be a top consideration.

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Now That We’ve Improved Media Transparency, Let’s Do the Same With Data

by Jake Moskowitz Share this  
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In order to be effective, marketers need to know how various segment options stack up and measure up in terms of accuracy. Just like with increasing viewability, the first step toward a fix in data quality is realizing and acknowledging the problem.

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LBMA Podcast: Uber to Buy Deliveroo, Pizza Hut Goes AR for NFL, Ryff

by Asif Khan Share this  
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On this week’s episode of the Location-Based Marketing Association podcast: Ryff, Singapore’s new QR payments, Briggo coffee, Crate & Barrel, Pizza Hut goes AR for NFL, Uber to buy Deliveroo.

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#SFSNYC: How SOCi Ties Local Reputation and Social Media at Scale

by Joao-Pierre Ruth Share this  
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A high volume of reviews and feedback give voice to customer sentiment, especially at a national or global level. The trouble is sorting out how those comments relate to individual store locations, if at all, or if these are responses to specific marketing campaigns.

News & Analysis

Street Fight Daily: Apple and Google Spook Publishers, Pinterest Lands $150M for Visual Search

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Apple and Google Take Aim at Ads, Publishers Tremble… Pinterest Raises Another $150 Million As It Aims to Conquer Visual Search… Analytics Tools Are Still a Challenge for Many…

News & Analysis

#SFSNYC: At JPMorgan Chase, the Value of Location Is as a Signal of Intent

by Joao-Pierre Ruth Share this  
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What brings a person nearby into a bank can be an indicator of their intent, says Jake Davidow, head of media buying at JPMorgan Chase. That’s why understanding the context of location so important to marketers.

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Local Providers Should Take Care in Interpreting Big Mobile Advertising Numbers

by David Card Share this  
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One of the key themes of Mary Meeker’s annual presentation was mobile advertising — its growth, targeting, and measurability. But recent Street Fight surveys of SMBs and brand marketers indicate that mobile still has surprisingly low usage and perceived effectiveness.

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How Sports Marketers Can Extend Their Brands and Win Big This Summer

by Michael Buttigieg Share this  
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With so much opportunity — and competition — how can marketers stand out from the crowd and forge meaningful relationships with sports fans? Here are some best practices that will enable marketers to identify their perfect audiences and build lifelong relationships with fans.

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Street Fight Daily: Snap Acquires Placed, Google’s AMP Drives Content Engagement

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Acquires Placed to Measure Whether Ads Drive Brick-and-Mortar Sales… Google’s AMP Mean Visitors Spend More Time With Content… Amazon Fights Walmart for Low-Income Shoppers…

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#SFSNYC: Chatmeter’s CEO on Why Local Reputation Management Matters for Brands

by Joao-Pierre Ruth Share this  
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Well-known brands may have national platforms and campaigns for reaching out to customers — but none of that matters if the company does not know what customers think of their local stores. That is where Chatmeter says it can help.

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How a Small South Texas Daily Is Building a Profitable Digital Future

by Tom Grubisich Share this  
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The family-owned paper, which serves a nine-county South Texas market of 250,000, has stepped boldly with both boots onto the digital landscape. Publisher Dan Easton tells Street Fight how digital readership and revenue keep the Advocate editorially and financially vibrant.

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Street Fight Daily: Brands Use Data to Power Email Engagement, Amazon’s Brands Catch Fire

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Using Data to Power Email Engagement… Some of Amazon’s Own Brands Are Becoming Super Popular Online… How Google Could Fire Up Its Smart Home Play…

News & Analysis

SMB Index: Local Stocks Up 5.4% in May

by Shubham Datta Share this  
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The SCP SMB Index climbed 5.4% in May. The Nasdaq was up 2.6%, while the S&P 500 was up 1%, and Dow Jones was flat, gaining 0.2%. Four of the top five constituents in the index continued to experience stock price gains after April, which saw all five companies gain in value.

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