News and Analysis

News & Analysis

Predictions Roundup: Location Consolidation and the Rise of BOPIS

by The Editors Share this  
Share this:

A roundup of top digital marketing, SEO, and location intelligence experts predicts location consolidation, the re-humanization of digital marketing, and the dominance of Google My Business and new retail features such as BOPIS in 2021.

News & Analysis Theme of the Month

Why Marketers Are Prioritizing In-App Notifications in 2021

by Stephanie Miles Share this  
Share this:

According to a survey by the cross-channel marketing platform Iterable, in-app and push notifications are primed for a jump in utilization in 2021, as marketers look for smarter ways to take advantage of the boost in mobile usage among consumers during the pandemic.

Future Finders (column) News & Analysis Road Map (column) Theme of the Month

Can Immersive Marketing Boost Local Businesses?

by Mike Boland Share this  
Share this:

One of the emerging technologies driving innovation amid Covid is AR. For example, its ability to add real-life interactivity to e-commerce gained traction in 2020. This could extend to a post-Covid world of “touchless” retail for in-aisle virtual product interaction.

Commentary

Commentary

Local News Gets New Resource Center With Special Focus on Social Media

by Tom Grubisich Share this  
Share this:

A Local News Resource Center to give publishers direct expertise on the “challenges and opportunities” of social media and other issues that confront the embattled industry has been set up at the Local Media Association.

Commentary

How AI Can Help CPGs Meet Millennial and Gen-Z Expectations

by Amitabh Bose Share this  
Share this:

Last year, almost half of Amazon’s private-label sales were in consumer-packaged goods. Pre-Amazon, legacy CPGs once would’ve been the beneficiary of that demand. CPGs have struggled to evolve with younger consumer preferences. Here’s what I mean, along with ways AI can help them improve.

Commentary

Use Mobile Coupons to Get Above the Noise this Holiday Season

by Dan Slavin Share this  
Share this:

Since many retailers use the same strategies and tactics to capture consumer attention during the holidays, rising above the noise happens only for a few. This may be the season to plan smarter, not louder, and the answer may be the use of mobile coupons.

Latest Posts

News & Analysis

Street Culture: Metrics for a Global Community

by April Nowicki Share this  
Share this:

While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company.

News & Analysis

Raise Report: Houzz, Quantifi, Pinterest Score Fresh Funding

by Joseph Zappa Share this  
Share this:

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Shipt, Algolia, Clutter, and Dispatch.

News & Analysis

Street Fight Daily: Email Finds Success with Millenials, Snap Stock Dips to IPO Price

by Joseph Zappa Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Research Shows Email is Solid Bet for Millenial Engagement… Snap Stock Falls Back to Its $17 IPO Price… Podcast: Can B2B Marketers Shift to a Mobile-First Mentality?…

News & Analysis

xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

by Stephanie Miles Share this  
Share this:

In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape.

News & Analysis

#SFSNYC: Inside Amazon’s Voice-Search Strategy

by Joseph Zappa Share this  
Share this:

Dave Isbitski, chief evangelist for Echo and Alexa at Amazon, sat down with Street Fight on Wednesday to discuss Amazon’s voice strategy and the implications of voice-search technology for local businesses.

News & Analysis

#SFSNYC: SMB DIY — Is Local Getting Closer to Solving the Self-Serve Conundrum?

by Joseph Zappa Share this  
Share this:

At Street Fight Summit on Wednesday, Street Fight columnist Damian Rollison sat down with three digital marketing insiders to discuss how their companies provide value to small and medium-sized businesses — and how to strike the right balance between automation and customer engagement.

News & Analysis

#SFSNYC: How Brands Without Brick-and-Mortar Stores Can Market Locally

by Joseph Zappa Share this  
Share this:

Brick-and-mortar stores are not the only companies that stand to gain from local strategies: brands without their own physical stores and business-facing enterprises, too, must go local to reach their market potential.

News & Analysis

#SFSNYC: Foursquare ‘Trying to Build a Gold Standard of Truth’ for the Industry

by Joseph Zappa Share this  
Share this:

At Street Fight Summit Wednesday in Brooklyn, Street Fight’s Laura Rich sat down with Foursquare’s Jeff Glueck to discuss how the company has leveraged its location data to catapult growth and become one of the world’s premiere location intelligence companies.

News & Analysis

Street Fight Daily: Facebook Bolsters Brand Safety, Instacart Partners With Legacy Grocer

by Joseph Zappa Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech… Facebook is Giving Advertisers More Control Over Where Their Ads Appear… Legacy Grocer Partners with Instagram to Offer Delivery…

News & Analysis

#SFSNYC: Taking Location ‘Beyond Pins on a Map’

by Joao-Pierre Ruth Share this  
Share this:

As more ideas and information are loaded into maps, the context of the data used in the creation needs to be clear, said Mapbox SVP Marc Prioleau. “Location is data,” Prioleau said.” Don’t just put your data on the map. Your data is the map.”

Street Fight’s Big 3

Street Fight Columns

Street Fight Categories

Subscribe to Street Fight Daily
Wake Up to the Latest in Location Tech

Don't Worry. We Don't Spam.