News and Analysis

News & Analysis Theme of the Month

Brick-and-Mortar in a Post-Covid World

by Stephanie Miles Share this  
Share this:

After months of shopping primarily online, and taking advantage of services like same-day deliveries and curbside pickups, can shoppers be persuaded to come back into physical stores?

News & Analysis Theme of the Month

SMBs Seek Speedy Relief to Recover in 2021

by Stephanie Miles Share this  
Share this:

The Biden administration is pledging $15 billion in grants to help businesses, and $35 billion for small business financing programs, as part of its new American Rescue Plan. But many grants and recovery programs have long timelines, and business owners are saying they need more immediate support.

News & Analysis

Predictions Roundup: Location Consolidation and the Rise of BOPIS

by The Editors Share this  
Share this:

A roundup of top digital marketing, SEO, and location intelligence experts predicts location consolidation, the re-humanization of digital marketing, and the dominance of Google My Business and new retail features such as BOPIS in 2021.

Commentary

Commentary

How the Ad Industry Encourages Poor Data Quality

by Jake Moskowitz Share this  
Share this:

Digital advertising is an incredibly sophisticated industry, yet when it comes to selling in the data store, vendors lack incentive and opportunity to focus on quality. Instead, they’re restricted to sales tactics—none of which are good for buyers, brands, or the industry.

Commentary

Untangling the Location Data Ecosystem

by Thomas Walle Share this  
Share this:

As the location data industry progresses as a community, companies in our ecosystem naturally form into a kind of pyramid—NOT a hierarchical one but one that reflects how the different location companies fit into the ecosystem, who does what, their limitations, and their areas of focus.

Why Local News Sponsorships Are More Relevant than Ever
Commentary

LION Loses Director DeRienzo to Hearst, but ‘Indie’ Summit Doesn’t Miss a Beat

by Tom Grubisich Share this  
Share this:

To find out what the Summit of Local Independent Online News Publishers accomplished, I went to longtime journalist Steve Beatty, who was editor and CEO of the award-winning, investigative website The Lens in New Orleans for eight years before joining LION as a consultant last January and who, with DeRienzo’s departure, has been named interim director.

Latest Posts

News & Analysis

Openings and New Hires at Placed, Main Street Hub and Apptus

by Geoff Michener Share this  
Share this:

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Search Influence, SalesFuel and Buzzboard.

News & Analysis

What Happens to Local Data When Physical Stores Close?

by Stephanie Miles Share this  
Share this:

More than 8,600 brick-and-mortar stores are expected to close this year. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains, outdated location data can lead to frustrated shoppers and missed opportunities for sales.

News & Analysis

Street Fight Daily: Google Bolsters SMB Marketing Tools, Marketers Focus on Social and Video

by Joseph Zappa Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Posts Now Live for All My Google Business Users… Marketers Plan to Spend More on Social Video… Some Uber Employees Balk at Travis Kalanick’s Exit…

News & Analysis

Instagram Collaboration Is Making Social Media Work for Small Businesses

by April Nowicki Share this  
Share this:

“All social media is a funnel,” says Chris Warren, owner of Marjory Warren Boutique in New York City. “You’re trying to get someone to buy something.” Warren connected with other local shops via Townsquared, hyperlocal networking platform for small businesses, and joined a sort of “Instagram collective” with other store owners.

Commentary

How Using Wearables Data Can Strengthen Brands’ Outreach

by Joe Francica Share this  
Share this:

Wearables have the ability to become a conduit to exciting new revenue streams, but it’s up to marketers to take advantage of the data these devices generate, and to create a marketing ecosystem that evolves through contextually-based experiences that matter to the consumer.

News & Analysis

Street Fight Daily: Snap Launches Location-Sharing Feature, Walmart Goes After AWS

by Joseph Zappa Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Launches Location-Sharing Feature Snap Map… Walmart to Vendors: Get Off Amazon’s Cloud… Inside Travis Kalanick’s Resignation as Uber’s CEO…

Commentary

Why Voice Search Is the Future

by Jon Schepke Share this  
Share this:

Voice presents tremendous opportunities for location marketers to build their businesses, too. Companies such as Domino’s Pizza and Starbucks are tapping into voice to drive commerce, but the best way to capitalize on voice is to let consumers define your approach.

Case Studies

Case Study: Hospitality Group Uses CRM to Understand Customer Patterns

by Stephanie Miles Share this  
Share this:

At Philadelphia-based Garces — which has more than a dozen restaurants spread across the East Coast — getting inside the minds of consumers and more strategically managing guest feedback has become a top priority.

News & Analysis

Street Fight Daily: Uber CEO Resigns, Instagram Stories’ Rapid Growth Continues

by Joseph Zappa Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Founder Travis Kalanick Resigns as CEO… Instagram Stories Is Still Growing Quickly And Now Has 250 Million Users… DMA Report Finds Programmatic and Mobile Payments Leading Tech Adopted by Marketers…

News & Analysis

#SFSNYC: Research Roundtable Shows Nuance of Defining Local and Mobile Effectiveness

by David Card Share this  
Share this:

Last week’s Street Fight Summit showcased a variety of research on local marketing. Analysts showed evidence of mobile’s impact and improving its performance, and reinforced that companies selling marketing tech and services must address ROI and attribution.

Street Fight’s Big 3

Street Fight Columns

Street Fight Categories

Subscribe to Street Fight Daily
Wake Up to the Latest in Location Tech

Don't Worry. We Don't Spam.