News and Analysis

News & Analysis

Newsletter Marketing Exploded During the Pandemic. What Comes Now?

by Stephanie Miles Share this  
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Newsletter marketing boomed during the pandemic. We’re already beginning to see signs of what will come next for the email newsletter industry.

News & Analysis

Brands Shift OOH Ad Strategy on Super Bowl Sunday

by Stephanie Miles Share this  
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Brands will use this unusual Super Bowl to give their 2021 OOH ad strategy a test run. But they’ll also face challenges unprecedented for Super Bowl marketers.

News & Analysis

DISQO’s Case for Panel Data as the Post-Cookie Solution

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Audience insights firm DISQO thinks it has the solution that will fill the data holes the deprecation of third-party cookies will cause: panel data.

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Commentary Streets Ahead

2018 Ranking Factors Report Emphasizes GMB and Reviews

by Damian Rollison Share this  
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Damian Rollison: The annual report’s main takeaways are clear: to rank competitively for local searches today, you must focus your attention on three areas: one, providing Google with as much relevant local content as possible; two, pleasing your customers, pointing them to where they can review your business, and responding to their reviews; and three, creating a useful, relevant local landing page or website with authoritative backlinks.

Commentary

LBMA Podcast: Walmart’s Toy Lab, 7-Eleven & WeChat, Anything’s Big Funding Round

by Asif Khan Share this  
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On this week’s LBMA show: Anything raises $42.5M, Baidu invests in Xinchao Media, Mobike + Louis Vuitton, Tencent goes all in with HERE maps, Walmart’s toy lab, 7-Eleven Canada rolls out WeChat + Alipay.

Commentary

LMA in Big Push to Strengthen Local Journalism and Build Better Communities

by Tom Grubisich Share this  
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The Local Media Association is working to build a Business Model Accelerator that will chart sustainable revenue paths for local media and, in turn, enhance the vital role that they must play in their communities. In this Q&A, LMA Chief Innovation Officer Jed Williams sketches out this far-ranging quest to give local news a central place in community and ensure the industry will be around for the long run.

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News & Analysis

Street Fight Daily: Uber Goes Deep on Advertising, Marketers Set Sights on Echo Show

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Is Upping Its Ad Spend and Doubling Down on Data… Marketers Find a New Video Platform: Amazon Echo Show… Google Struggles to Push Its Newsfeed t0 Android Devices…

Mattress in Bedroom
Case Studies

Case Study: Mattress Brand Targets Ads to Warm-Weather Locations

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When temperatures rise, people get uncomfortable in their beds. This universal problem is something that the advertising team at the direct-to-consumer mattress brand Purple decided it could capitalize on to drive sales with a location-targeted ad campaign launched last year.

News & Analysis

Why 2017 Investments Will Take Local Companies Farther With Less

by April Nowicki Share this  
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Upserve CEO Angus Davis says that seed funding is the most available right now. And because the overall economy is doing fairly well, wealthy people are increasingly doing angel investments where they previously were not.

News & Analysis

LBMA Podcast: Admobilize + Smartlink, JCDecaux and Vivo, PlaceIQ & Shinola,

by Asif Khan Share this  
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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Leantegra, Coke + Albertsons, Nielsen Catalina, Facebook, Glympse + Microsoft Dynamics.

News & Analysis

Street Fight Daily: WaPo Partners with Nextdoor to Cover Local, Restaurants Build Around Instagram

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Washington Post Partners with Nextdoor to Boost Local News Coverage… Restaurateurs Are Designing Their Establishments with Instagram in Mind… Brands Eye New Ways to Foster Innovation with Agencies..

News & Analysis

Survey Offers a Glimpse Into How Brand Retailers Are Preparing for the Holiday Season

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According to the survey from Campaigner, 42% of retailers are prioritizing social media integration as a marketing method for the holidays this year. Of the most popular social media platforms, retailers expect to invest most heavily in Facebook, followed by Instagram, Twitter, and Google+.

News & Analysis

TripAdvisor Study Shows Room for Growth in Restaurant Marketing

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According to the new survey, more than eight in 10 restaurateurs in the United States believe they should be doing more to promote their businesses, but only 17% say they’ve hired a dedicated employee to handle marketing tasks and just 1% use an outside marketing consultant.

News & Analysis

Street Fight Daily: Facebook Aims to Placate Publishers, AdTech Consolidation Continues

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches News Analytics Tool in Partnership with Nielsen… Sizmek Buys Rocket Fuel, Once Worth Roughly $1 Billion, for $145 Million… How the Right Media Partnerships Can Help Brands Build Trust…

Commentary

Facebook’s Self-Serve Ad Creative Can’t Be SMBs’ Only Choice

by Lynn Tornabene Share this  
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By removing some of the barriers to ad spend for small businesses, Facebook is trying to become a one-stop shop for their ad dollars. SMBs are likely aware of the problem, but they shouldn’t be willing to rely on Facebook exclusively for their marketing and advertising needs.

Case Studies

Case Study: Ski Resort Uses Triggered Campaigns to Convert Passholders

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At Mission Ridge Ski Area in Wenatchee, Washington, director of marketing Tony Hickok is in the midst of launching and scaling a learn-to-ski program called Freedom Pass, and he’s using an automated marketing platform to target the right skiers and snowboarders at the right time.

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