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5 Live Chat Platforms with Location Intelligence

by Stephanie Miles Share this  
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As mobile interactions become the new norm, more retailers and brands are seeking out mobile-friendly live chat solutions that leverage real-time customer behaviors, like locations and progress within the shopping lifecycle, for more personalized SMS chats and in-app messages.

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Killi Launches Unveil, a One-stop Shop for Consumers to View and Edit Their Data

by Joseph Zappa Share this  
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Killi, the consent-first consumer data marketplace, launched Unveil, a product iteration that will allow consumers to view and edit the data companies have collected about them.

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BeOp Launches in US, Pointing to Contextual Campaigns’ Resurgence

by Stephanie Miles Share this  
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Is contextual ad targeting the answer to our cookieless future? As brand advertisers plan for a world without third-party cookies, they’re homing in on contextual ad platforms as a possible solution to their advertising woes. That push is leading to the development and growth of a number of platforms focused on contextual, conversational, and cookieless advertising.

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LBMA Podcast: Burger King Swipes McDonald’s Customers, Target Experiments with AR

by Asif Khan Share this  
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On this week’s LBMA podcast: AdMov, Xamoom celebrates “Silent Night,” Burger King swipes McDonald’s customers, Dunkin’ fools Portland, MA, Stella Artois’ beer-serving robot, Target selling Christmas trees with AR.

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Cybersecurity Firm DEVCON Says It Can Knock Out ‘Bad Ads’ Costing Publishers Billions

by Tom Grubisich Share this  
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In this Q&A, cyber-security company DEVCON co-founder and CEO Maggie Louie details how she says her company halts “bad ads” before they victimize publishers and their readers.

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Retail as a Service: Amazon will Create (and Destroy) with Cashierless Checkout Solution

by Mike Boland Share this  
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Mike Boland: The innovation including and surrounding cashierless checkout goes beyond payments to affect a broader set of functions like supply chain, inventory management, and store layouts. It’s like a retail toolkit in a box, with cash-flow friendly pricing, à la SaaS. You may have heard of it: It’s called retail as a service (RaaS), and it could transform the next decade of retail. Amazon will lead the way.

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LBMA Podcast: Lyft + Amtrak, Placecast, Reveal Mobile

by Asif Khan Share this  
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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Capsule pharmacy, Sony & Shakira, Thin Film, InMarket, McDonald’s.

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Street Fight Daily: Marketers Take Note as Snap’s Q2 Disappoints, Uber Infighting Escalates

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Falls 17% as Revenue and Daily User Growth Disappoint… Benchmark Is Suing Kalanick and Uber Over Board Control… Facebook Courts Video Makers for ‘Watch’ Tab with Financial Incentives…

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Facebook Talks About Its ‘Shared Future’ With Local News Publishers

by Tom Grubisich Share this  
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In recent sessions, many publishers – most of them focused on local news – are learning best practices of digital publishing that have helped Facebook attract an audience of more than 2 billion subscribers.

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How Brands Can Use Location to Ace Back-To-School Ad Campaigns

by Michael Buttigieg Share this  
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Brands could be throwing their back-to-school ad dollars to the wind if they are only taking a standard location approach. In fact, the study found that brands could wasting more than 80 percent of their back-to-school media on the wrong audience if location data isn’t used correctly .

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Street Fight Daily: Yelp Partners with Curbside, Foursquare Check-Ins Evolve with Location Tech

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Partners with Curbside to Add Order Pickup to its App… Foursquare May Have Grown Up, But the Check-In Still Matters… Google Reboots Display Network, Gives Advertisers More Control…

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Report: Proximity Solutions Industry Evolving Beyond Retail Marketing

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As the proximity solutions industry undergoes rapid expansion, providers are changing up the technologies they rely on. Meanwhile, industries as varied as healthcare, marijuana, and aerospace defense manufacturing are finding new applications for proximity technology.

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How an Italian Wafer Brand Targets U.S. Moms and Millennial Foodies on a Local Level

by Simon Constable Share this  
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Crystal Black Davis, the VP of marketing at Loacker USA, recently spoke with Street Fight about her challenge in bringing an established brand to a new market and finding customers on a local level.

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Street Fight Daily: Google Identifies Publishers with Cumbersome Ads, Facebook Cleans Up Its Garden

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Reveals Sites with Failing Ads, Including LA Times, Forbes… Facebook Expels Unintentional Clicks from Its Garden to Shore Up Measurement… Analytics Are Widely Used, But Is the Effort Paying Off?…

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Foursquare’s New Swarm Update Emphasizes Tracking Past Visits

by Stephanie Miles Share this  
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The company is releasing a major update to its Swarm mobile app this morning, moving its focus away from head-to-head competition and real-time check-ins, with a more streamlined way to revisit personal moments from the past.

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What Will Amazon Do With Whole Foods?

by Damian Rollison Share this  
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Whole Foods will represent a brand-new challenge to the company that has come to define online commerce. How can shopping in a physical store be disrupted and transformed by the same kind of thinking that created the world’s biggest virtual marketplace?

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