News and Analysis

News & Analysis

Back to ‘Normal’ Requires Omnichannel Approach

by Stephanie Miles Share this  
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Retailers facing new competition need to hold strong while consumers return to some of their pre-pandemic patterns while also exploring new marketing avenues and cross-channel strategies designed to pull people back in-store.

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3 Reasons Virtual Events Are Here To Stay

by Joseph Zappa Share this  
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More than one in five Americans is fully vaccinated, and travel rates are soaring to yearlong highs, but virtual events are not going anywhere. Or virtual components of events, anyway.

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Innovation Brief: Microsoft, Twitch, and Autonomous Pizza

by Mike Boland Share this  
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M7 Innovations’ Matt Maher discusses Microsoft’s Nuance acquisition, virtual influencers reinventing the livestream, and autonomous pizza delivery.

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Improving the Local SEO Toolkit: A 2018 Holiday Wish List

by David Mihm and Mike Blumenthal Share this  
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“Local is a complicated world that is not currently served well by the tools of the organic world. The end of the year and the start of a new one is a great time to get folks thinking about how they might address this hole in our tool sets,” says Mike Blumenthal. He and David Mihm explore the weaknesses and possibilities among local search tools in their last column of 2018.

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2019 Location Data Predictions: Mobile, Privacy, and Explosive Growth

by Greg Isbister Share this  
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Greg Isbister: The next year will see a marked shift for location data. As consumers and businesses alike see more value and additional uses for this data, industry growth will continue to increase exponentially. Until regulations are put in place to increase security and transparency, it will be up to businesses to institute their own best practices, getting ahead of legislation to come.

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LBMA Podcast: Facebook Files New Patents, Google Maps ‘For You’

by Asif Khan Share this  
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On this week’s LBMA podcast: Facebook files new patents, JoAnn taps Teemo, Favendo at Frankfurt airport, Google Map’s “For You,” Domino’s hotspots, Mariott + PepsiCo go virtual reality art. Special guest: Gabriel Bedoya – The Insights Company.

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Street Fight Daily: Amazon’s In-House Brands Prosper, Frontrunner for Uber CEO Emerges

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Private Brands Have Gone from $0 to $2.5 Billion in Sales in Under a Decade… Jeff Immelt Emerges as Frontrunner in Uber CEO Search… Voice, AI, Mobile Dominate Search as IoT Hits $800 Billion in 2017…

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Street Culture: A New Way to Keep Score at CrowdOptic

by April Nowicki Share this  
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“The argument is, build a large company to be insanely great and change the world, right?” says CEO Jon Fisher. “As we operationalize the financial part, the path to making a real contribution in the world can be formulaic.”

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LBMA Podcast: Uniqlo, Joyful ATMs, Blippar and Google

by Asif Khan Share this  
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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: xPressTap, Senior + Mall of America, Ford + RadiumOne Bluedot Innovation.

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Street Fight Daily: Walmart Grows As Advertising Platform, Amazon Paves Way for Alexa Everywhere

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Leverages In-Store Data to Grow as an Advertising Force… Amazon Opens Up Access to Developer Tools for Adding Alexa to Commercial Products… Facebook Is Giving Advertisers More Flexibility When Buying Mid-Roll Video Ads…

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Ad-Tech Expert’s Advice to Local News Publishers: Pivot to Digital Subscriptions

by Tom Grubisich Share this  
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Ratko Vidakovic, founder and principal of the Toronto-based ad-consulting firm AdProfs, spoke with Street Fight recently about the often-rambunctious world of digital advertising and how news publishing fits into it — not always so well.

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How Football Viewership Trends Impact Brand Advertisers

by Stephanie Miles Share this  
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Sports bars suffered in the wake of declining NFL ratings last season, but a drop in viewership could actually benefit hardware stores, gas stations, and supermarkets, according to a new analysis just released this morning by the location intelligence company Foursquare.

News & Analysis

Street Fight Daily: Google Makes Maps Interactive, Amazon Rolls Out ‘Instant Pickup’

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Brings Q&A to Maps, Further Entering the Local Recommendation Space… Amazon Adds ‘Instant Pickup’ in U.S. Brick-and-Mortar Push… Aiming for Transformation via Acquisition, Non-Tech Companies Buy Tech Firms…

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Why Premium Media Is the Gold Standard for Brand Marketers

by Tom Kenney Share this  
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There are media companies and then there are the media companies that deserve brands’ business — the ones that represent a positive baseline. High-quality premium publishers and advertisers know what high-quality environments look like. Consumers know it, too.

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Why Location Measurement and Attribution Are Key to Brand Visibility

by April Nowicki Share this  
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Attribution “is the metric that all brands and media verticals are moving to as it solves a number of gaps in the market.” says Freckle IoT’s Neil Sweeney. He believes measuring how branding strategy is working is becoming just as important as brand visibility.

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Street Fight Daily: Facebook and Amazon Fuel Local Food Transactions, Netsertive Buys Mixpo

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Americans Love Ordering Pizza on Facebook and Amazon… Netsertive Acquires Seattle Ad Tech Firm Mixpo… Hard Look at Online Pays Off in Higher Quarterly Profits for Kohl’s…

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