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Frictionless Payments Evolve Post-Pandemic

by Stephanie Miles Share this  
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From tethered to cordless, handheld to hands-free. As payment processing hardware continues to evolve, retailers are beginning to experiment with allowing customers to actually become their own point-of-sale systems.

News & Analysis

Innovation Brief: AT&T, Cloudflare & Twitter

by Mike Boland Share this  
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M7 Innovations’ Matt Maher discusses AT&T’s new powerhouse, Cloudflare’s latest authentication solution, and Twitter subscriptions. 

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DevHub Acquires Brickwork Software to Expand Online-to-Offline Marketing Power

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Brickwork will be operated by DevHub going forward, and the company’s software will become a product in DevHub’s lineup of solutions. DevHub CTO Daniel Rust believes that Brickwork’s software will make DevHub’s current offerings to local marketing brands even stronger by enabling new online-to-store conversion actions, such as appointment booking and event RSVP.

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Building the Location Layer: A Conversation with Foursquare

by Mike Boland Share this  
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Last week, location technology company Foursquare announced its new Pinpoint audience segments product. Building from its large corpus of data on places, spatial movements and behavioral patterns, Pinpoint represents the latest in Foursquare’s evolution as the “location layer,” for the internet. We got the chance to sit down with Foursquare CEO Jeff Glueck in San Francisco to find out more. Here is the full interview. 

Commentary

Choice: The Ingredient That Drives Higher Mobile Engagement Across All Marketing Use Cases

by Dan Slavin Share this  
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Dan Slavin: To appeal to all consumers, you must use a mix of mobile channels, such as text, mobile wallet, and apps. Your consumers have a specific preference when it comes to receiving retailer promotional messages. Your mobile marketing strategy must cater to this preference.

Commentary

LBMA Vidcast: Postmates Locks Down $100M, Walgreens Hooks Up With Microsoft

by Asif Khan Share this  
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On this week’s Location-Based Marketing Association podcast: Coty’s AR smart mirror for hair, JDA + InContext for in-store ops, Postmates gets $100M, Safegraph launches IP-to-Place, Germany says no to Amazon Dash, Walgreens partners with Microsoft.

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Street Fight Daily: Facebook Guides Retailers on Mobile, US Ad Firms Prepare for Data Regulation

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A New Facebook Feature Will Help Print Catalogs Translate to Mobile… GDPR Is Coming, and Many U.S. Ad Tech Firms Are Not Ready… Yelp Claims Google Broke Promise Made to Regulators…

News & Analysis Street Bytes (column)

The New ‘Location, Location, Location’ in Retail

by David Mihm and Mike Blumenthal Share this  
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“The new consumer (and search) paradigm favors small-scale, hyper-focused boutiques close to population centers as opposed to horizontal big box retailers on suburban commercial strips,” David Mihm says to Mike Blumenthal in their bi-weekly conversation.

Case Studies

How Cinnabon Uses Digital Tools to Thrive Despite Declining Foot Traffic

by Joseph Zappa Share this  
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“Everyone’s going to use the buzzwords like omnichannel, but the bottom line is you have to figure out how your brand is going to play in the new world and be accessible to people in the way they want it,” says Joe Guith, president of Cinnabon.

News & Analysis

Street Fight Daily: Instagram Video Engagement on Steep Rise, Smartphones Drive Web Traffic

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Engagement with Instagram Videos Is Surging… Advertisers, Take Note: Smartphones Are Driving All Web Traffic Growth… Google Changes AdWords Guidelines in Response to Apple’s Intelligent Tracking…

News & Analysis

Raise Report: New Funding for MapR, Appier, AdWerx

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Strikingly, GetAccept, Turo, and Dataiku.

News & Analysis

LBMA Podcast: Disney Goes AR, Starbucks QR Codes, Reveal Mobile

by Asif Khan Share this  
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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Overnight app, Fuelcycle, Softbank’s Robot Priest, Smirnoff Cider + Locomizer.

News & Analysis

Street Fight Daily: Google’s E-Commerce Influence Declines, Uber Under FBI Investigation

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Google’s E-Commerce Influence In Steady Decline (MediaPost)… Uber Faces FBI Probe Over Program Targeting Lyft (WSJ)… Postmates Expands Unlimited, a Prime-Style Subscription Service, to 250k Merchants (TechCrunch)…

News & Analysis

Placed Analysis Uncovers Location Data Biases

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According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach nearly $30 billion by 2020. Placed’s analysis found that just 1% of locations are accurate enough to identify a store visit.

News & Analysis

SMB Index: August a Flat Month for Local Stocks

by Shubham Datta Share this  
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After coming off a banner month in July where the SMB Index gained 4.6%, August 2017 was a flat month where the Index gave back 0.4%, consistent with other major indices we track.

News & Analysis

‘Media-Nxt’: How Local News Can Finally Enter Its Digital 21st Century

by Tom Grubisich Share this  
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The newly published report “Media-Nxt” wants to help the local news industry not only to know what it should do, but also actually start doing it. Its main authors are the students of Sean Branagan. In this Q & A, he explains why new technology is so hard for the local news industry to adopt – but why it should and must take the leap.

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