News and Analysis
Fintech Startup Fast Changes How and Where Customers Shop
Fast’s payment button processes orders in seconds and, in the two-and-a-half years it’s been around, the company has secured $124.5 million in funding.
Sales Tech Fuels Frictionless Customer Experiences
Sales tech took a leap forward during the pandemic. Sales teams needed new ways to communicate, both with their coworkers and with customers, who were accessing digital channels at unprecedented volume. Sales tech emerged to meet the market need, helping sales reps manage customer relationships, provide more personalized customer experiences, and coordinate with their colleagues.
Could QR Code Menus Pose a Risk to Merchants?
Tableside QR codes have nearly eradicated germy menus, but they may have opened the door to a new threat that businesses didn’t see coming: data fraud.
Commentary
LBMA Vidcast: Amazon Go Takes Cash, Macy’s Launches ‘Story’
On this week’s Location-Based Marketing Association podcast: Goodwill, Bose + Coachella, Improving traffic with “Flo,” Amazon Go takes cash, Macy’s launches “Story,” Uber goes B2B with vouchers.
Local Marketing Methods That Will Attract Millennials
Millennials want their money to go further than it has before. They desire to pay less for both their wants and needs, are more socially conscious than ever, and need things to catch their eye quickly. So, how do we, as local marketers, appeal to them? Brands and businesses that can give millennials what they want, when they want it, and at an affordable price will win their business.
Is Google Building an “Internet of Places?”
Use cases will materialize over time, but it’s already clear that visual search can carry lots of commercial intent. Point your phone at a store or restaurant to get business details. Point your phone at a pair of shoes on the street to find out prices, reviews, and purchase info. This proximity between the searcher and the subject indicates high intent, which means higher conversions and more money for Google. Moreover, visual search has the magic combination of frequency and utility, which could make it the first scalable AR use case: making the real world clickable.
Latest Posts
Raise Report: Yotpo, Leanplum, Globality Secure New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for ChartMogul, Choozle, Roomi, and Spirited Media.
LBMA Podcast: Google, Dunkin Donuts, Hilton Hotels + Amazon
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Rob Woodbridge. On the show: Pause Fest, Vita Moja + DNAfit, FreezeTag, Mapbox buys MapData, Euclid partners with LiveRamp.
Street Fight Daily: Big-Box Retailers Report Best Earnings in Years, Mashable Sold for Change
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Investments in Digital Transformation Pay Dividends for Big-Box Retailers… Mashable Sold at Fire-Sale Price of $50 Million to Ziff Davis… Topix Was Getting Crushed by the Duopoly. Now It’s Making Millions Off Them…
Facebook Local: The Launch We’ve All Been Waiting For?
Last week’s rebranding of its Events app as Facebook Local could be Facebook’s long-awaited foray into serious competition with the Googles and Yelps of the world for market share in local search. Meanwhile, another Facebook local product, Marketplace, has proved to be a sleeping giant.
Street Fight Daily: Whole Foods Prices Cut for Prime Members, How Patch Makes Local Profitable
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon and Whole Foods Reveal New Price Cuts for Prime Members… How Patch’s CEO Makes Hyperlocal Profitable… Google Maps Gets a Redesign…
NinthDecimal Launches Website-to-Store Attribution Solution
Mobile programmatic and audience intelligence platform NinthDecimal has launched a new website-to-store attribution solution in a bid to help marketers more efficiently connect digital assets to offline sales. The product is being billed as the first of its kind, providing retailers with a clearer picture of the interplay between e-commerce and in-store activities.
Pearle Vision Keeps a Neighborhood Focus in the Battle for Patients and Customers
Even with its established history and market presence, Doug Zarkin, VP & head of marketing for Pearle Vision, says the brand continues to innovate on ways to attract that local customers. He spoke with Street Fight recently about the ways the brand gets in its customers’ line of sight.
Street Fight Daily: Twitter Debuts API for Mid-Sized Businesses, Beyond the Basics of Chatbots
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Debuts Cheaper Enterprise APIs for Growing Businesses… Moving Beyond the Gimmicks with Chatbots… Shifts Come to Oath’s Top Ad Tech Brass…
With Yext Integration, ShopKeep Looks Beyond Payment Processing
More than 24,000 small businesses using an iPad-based point-of-sale system from ShopKeep now have access to online presence management tools from Yext, thanks to a new partnership between the two firms. The partnership raises the stakes in ShopKeep’s push to control a greater share of the SMB market.
Survey: Retail Associates Seek Mobile Tech to Defend Against E-Commerce
According to the results of a new survey out this morning, nearly half of store associates say consumers are sometimes more knowledgeable about products than they are, but assistive mobile devices are helping these associates prevent customers from leaving their stores empty-handed and making their purchases online.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem