News and Analysis
6 AI-Based Mapping Systems for Efficient Logistics
Already, businesses are using AI-based mapping systems to find the most efficient routes, which saves valuable time and fuel costs. AI-based mapping systems could also be useful for companies that want to create more optimized truckload plans based on market situations and cargo specifications.
Commentary
Lead Gen Spam: Bad for the Consumer, Bad for Business, and Bad for the Local Ecosystem
Blumenthal to Mihm, on lead gen spam: The real issue for me is that Google Maps is really like a public utility, and Google is not doing enough to protect the consumers of that product. There is significant harm in the deception of the consumer, the blocking out of legitimate businesses, and the possibility that the consumer public will lose trust in the whole, creaky house of cards.
The Blind Spot in Facebook’s Vision of Privacy
Insofar as Facebook’s pivot to privacy fails to reward its users for the data that has made it one of the world’s most powerful and profitable companies, I see it as a modest change that is more reactive than proactive, more inevitable than forward-thinking. It is likely that Facebook is only beginning to lay out its moves on privacy, and more ambitious changes may lie ahead. But for now, when it comes to the most pressing, fundamental ethical challenges that are inciting political fervor and increasing the likelihood that serious regulation of Big Tech is on the way, Zuckerberg is dragging his feet. With visionaries like Lanier and Zuboff raising public awareness about Facebook’s business model, the truth may just catch up with him.
Things Not Strings: Google’s New Hotel Profiles Exemplify Its Approach to Entities
Google’s Knowledge Graph ambitions are expanding to include obviating heavy reliance on secondary sources like Wikipedia and being able instead to classify and cross-reference information as a native, self-sustaining activity on web pages themselves. That’s what makes a recent patent filing different from the evidence of the Knowledge Graph we’ve already seen in the wild.
While this more ambitious way of surfacing information about entities is not yet standard, in researching Google’s new interface for hotels, I think I’m seeing evidence of a real-world example.
Latest Posts
Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack
“We optimize the entire customer lifecycle journey,” says Artsai’s CRO Erik Lundberg. ” We may help someone acquire a new customer on Facebook, then reengage user on programmatic or RTB [real-time bidding], and then help drive the user to make a purchase inside the marketer’s mobile app or landing page.”
Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior
A recent study by the company focused on the foot traffic at mass merchandisers and grocery stores and airport traffic, and pointed to the NC city as the best choice for Amazon’s HQ2. “Being able to dig in to real world behaviors, it draws out real actionable recommendations,” says Sarah Ohle, VP of marketing insights.
Street Fight Daily: Facebook to Launch Campaign Optimization Tool, Inside eBay’s Renaissance
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Introducing a Campaign Budget Optimization Tool for Advertisers… Inside eBay’s Repositioning as a Modern E-Commerce Platform… Twitter Helps Out Small Businesses with Promote Mode Service…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation