News and Analysis
What is Omnichannel Video? And Why Is Now the Time to Tackle It?
Marketers have become familiar with omnichannel commerce, which brings mobile, desktop, and physical commerce experiences together so that the consumer can hop from one to the other without logistical setbacks. Omnichannel video means aligning an advertiser’s video strategy so that messages take advantage of the device they’re on and complement each other across channels.
Yubo’s Commerce-Focused Strategy Could Be the Future of Social Media
With 45 million users worldwide, Yubo is not the largest live streaming app on the market. It’s also not the newest. But the company’s founders still think they’ve got an edge in an otherwise crowded space, thanks to a unique business model that replaces in-app advertising with social commerce.
Commentary
3 Revenue Growth Opportunities for SMB Marketing and Ad Agencies
While SMB digital marketing spend has seen a steady rise, SMBs are being more conservative about the agencies and vendors with which they partner. In the transparency era, consolidating spend with a select group of trusted agency partners that offer multiple core services is now the norm.
For agencies that cater to SMB brands, these trends have created opportunities and challenges. There is money to be had, but only organizations that differentiate themselves from the competition and can deliver clear ROI will benefit. So how can SMB agencies show their value to brands and ensure revenue growth? There are three opportunity areas, in particular, that can help.
The High Stakes of Identity
Identification is the key to relevant, timely, and cohesive cross-channel marketing that increases sales and builds brand loyalty. Do it right, and you’ll achieve the kind of truly personalized marketing of which our predecessors could only dream. Here are the major tenets of a successful, privacy-aware strategy for storing data on consumers in a multichannel landscape.
Latest Posts
Street Fight Daily: Facebook to Launch Campaign Optimization Tool, Inside eBay’s Renaissance
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Introducing a Campaign Budget Optimization Tool for Advertisers… Inside eBay’s Repositioning as a Modern E-Commerce Platform… Twitter Helps Out Small Businesses with Promote Mode Service…
Local Marketing on Alexa? The Real Estate Industry Gives It a Shot
There are almost 40 real estate “skills” currently listed in Alexa’s directory. This is greater than those related to lawyers/attorneys, doctors/dentists, and a host of other SMB categories, and overall there doesn’t yet appear to be much adoption of voice technology at the local business level.
Street Fight Daily: Yelp Fights Companies Soliciting Reviews, Snap Reckons with Post-IPO Disaster
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Increasingly Cracking Down on ‘Review Solicitation’… Snapchat Is Having a Crisis of Confidence. So Are Investors… Postmates Launches Grocery Service, Scheduled Deliveries, and Revamped App…
ÂÂSponsored Content: The Real Meaning of Local Presence Management
If just one piece of a brand’s local presence is not being managed well, then in-store traffic can dip. That’s why consistent monitoring of online data across websites, mobile applications, and forums is necessary for businesses long after they’ve initially taken control of their digital presence.
Why Carrier Data Is the Key to Unlocking Mobile Verification
Brands like P&G are placing new demands on agencies and media providers for increased transparency and accountability, which in turn has led to significant advances in areas like viewability. The next battleground is clearly verifying the data accuracy of the underlying ingredients – namely the quality of data used for targeting and measurement.
Street Fight Daily: Salesforce & Google Partner on Analytics, MarTech Budgets to See Big Growth
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce and Google to Integrate Analytics 360 with Marketing and Sales Clouds… MarTech Budgets Projected to See Double-Digit Growth Next Year… Lyft COO Rex Tibbens Is Stepping Down After More Than 2 Years…
Where Local Agencies Help Brands Most
About a quarter of multi-location brands use local media agencies to help manage and evaluate their local digital advertising and marketing programs, according to Street Fight’s latest survey. There’s a modest correlation between using agencies and marketing effectiveness, and the agencies seem to help the most with TV and display advertising.
Street Fight Daily: Amazon Undercuts Rivals Ahead of Holidays, Facebook Expands Messenger Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Discounts Other Sellers’ Products As Holidays Approach… More Brands Will Be Able to Send Sponsored Messages on Facebook Messenger… Uber’s Business Has Recovered After #DeleteUber, But Lyft Made Lasting Gains…
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