Commentary
Twitter Time: Responsible Writing in Today’s Media Landscape
If criticism of Twitter and the news media is ubiquitous, it is largely because content on those platforms so often fails to rise to the challenge of responsibility. It aims to produce outrage and push partisan narratives without interrogating its assumptions and all the facts in play. It lacks thought at a time when the endless and rapid reproduction of content in digital space demands we be more thoughtful than ever because we never know where and in how many places our words will reappear.
Chrome Cookie Changes to Affect All—Not Just the Top Line
Google’s latest Chrome changes may sound abstract to those of us who are on the ground doing digital ad work, but they will soon come to dominate our industry. If you work in display advertising at a brand and read the announcement, I’m sure you know at some point the dynamics of the ecosystem will change. But this is going to be big — your entire set of knowledge will soon be different. You’ll need to learn how first-party data looks, is captured, and how to connect first-party data that represents intent to first-party stable identifiers like email.
Visual Search and Local: A Match Made in Mountain View
Though visual search challengers such as Snapchat and Pinterest could shine in niche use cases such as fashion items, Google will rule as the best all-around utility for visual search. It has the deepest tech stack, and the substance (knowledge graph) to be useful beyond just a flashy novelty for identifying things visually.
The name of the game now is to get users to adopt it. Google Lens won’t be a silver bullet and will shine in a few areas where Google is directing users, such as pets and flowers. But it will really shine in product search, which happens to be where monetization will eventually come into the picture.
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Street Fight Daily: Google Sued Over Fraud Refunds, Net Neutrality Repealed
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Sued for Allegedly Not Refunding Advertisers Hit by Fraud… The FCC Is Ending Net Neutrality, Presenting New Concerns for Brands and Tech Companies… H&M Plunges as Digital Rival Zara Thrives…
Street Fight Daily: Target Acquires Shipt, Facebook to Stop Paying Publishers for Video
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Instacart Competitor Shipt to Compete with Amazon… Facebook Plans to Stop Paying Publishers to Make Videos for News Feed… Uber Under Criminal Investigation, Justice Department Confirms…
Street Fight Daily: Inside Amazon’s Fast-Growing Ad Biz, Facebook to Book Ad Revenue Locally
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Know AAP from AGM and AMS: How Amazon’s Major Ad Offerings Work… Facebook to Book Advertising Revenue Locally Amid Political Pressure… Sephora Mastered In-Store Sales by Investing in Data and Cutting-Edge Technology…
Can Facebook Contend in Local Search?
Facebook has been formidable in a few key areas of local — mostly among SMBs. It has penetrated further in SMB adoption than any other entity to date, and Street Fight data indicates sustained growth. That’s half the battle for Facebook: The other half is gaining equal favor as a local search and discovery engine among users.
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Streets Ahead: Google Chat, and Instagram Reels