News and Analysis
GoDaddy’s Marketing Planner Helps SMBs Prepare for Holidays
The holidays are still months away, but GoDaddy is betting that more small and mid-size businesses will be taking a proactive approach and starting their seasonal marketing campaigns earlier this year than in the past. The company recently launched a new marketing planner designed to make it easier for businesses to keep track of holidays and promotional opportunities.
The Great Re-Opening Calls for a Great Re-Think of Your Media Mix
Brands can re-plan their media mix and use intelligent out-of-home to deliver on the same goals that they used CTV, and frankly all digital for: brand awareness, engagement, and response. Here are some tips for marketers rethinking their media plans amid the return to the great outdoors.
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LBMA Vidcast: Macy’s & Pinterest; PlaceIQ, PMG, and Old Navy
On this week’s Location-Based Marketing Association podcast: Trial Run Media’s ABIE, Cheek-It’s scavenger hunt, JCDeacaux + Location Sciences, Macy’s launches OUT[FITS] with Pinterest, PlaceIQ partners with PMG on Old Navy, Admetrix + Locomizer. Research: S4M & LBMA contrast GDPR vs. CCPA
How to Survive the Coming Data Privacy Tsunami
Just as we have gotten used to the idea that the EU’s General Data Protection Regulation (GDPR) is a fact of life and have made modifications in our data collection procedures, the Brazil General Data Protection Law (LGDP), the California Consumer Privacy Act (CCPA), and waves of proposed new data privacy laws are swirling in the calm preceding a privacy tsunami heading our way. All these privacy regulations share a number of commonalities, and by addressing them now, you will be on high ground as the waves begin to pound.
Omnichannel or Multichannel? Which One And Why
Omnichannel creates a smarter shopping experience that benefits both consumers and brands. Data is shared across all channels, enabling stronger engagement and moving the consumer toward a purchase. For the customer, it creates an easier shopping experience and a stronger brand connection.
Latest Posts
Why Location Is a Competitive Edge For National Retailers
We recently caught up with Local SEO Guide CEO Andrew Shotland whose Local SEO Ranking Factors report finds that national brands’ migration to local search, especially multi-location retailers. Focused erstwhile on e-commerce, competitive pressure has compelled them to view their locations as an edge in local search.
6 Self-Service Location Intelligence Solutions
By opening their platforms up as self-service solutions, location intelligence firms are hoping to provide clients with more open access and to inspire creativity in using existing tools in new and innovative ways. Here are six examples of vendors providing location intelligence capabilities to clients through a self-service model.
Street Fight Daily: Voice Takes Center Stage at CES, Pizza Hut Bets on Self-Driving Future of Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketers Are Racing to Reach Rapidly Growing Audiences on Echo and Google Home… Pizza Hut, Toyota Team Up for Pizza Delivery in Driverless Vehicles… Vox Media Takes a Measured Approach in Growing Its Programmatic Marketplace…
Street Fight Daily: Facebook Dives Deep on Video Ad Data, Uber Gears Up for 2018
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Releases Research Examining Complexities of Video Ads… Uber Powered 4 Billion Rides in 2017. Its COO Explains How It Will Do More in 2018… Could Snap’s Unusual and Generative Structure Also Be Its Breaking Point?…
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Beyond Likes: Win Hearts with Emotional Marketing