LBMA Vidcast: Macy’s & Pinterest; PlaceIQ, PMG, and Old Navy

Welcome to This Week in Location Based Marketing, a weekly vidcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: Trial Run Media’s ABIE, Cheek-It’s scavenger hunt, JCDeacaux + Location Sciences, Macy’s launches OUT[FITS] with Pinterest, PlaceIQ partners with PMG on Old Navy, Admetrix + Locomizer. PResearch: S4M & LBMA contrast GDPR vs. CCPA.