News and Analysis
Why Yelp’s Local Data Keeps Popping Up in Unexpected Places
Since the debut of Yelp Fusion in 2016, thousands of platforms and experiences have added Yelp search and local content. Integration partners can choose which attributes to show on their platforms, with millions of business updates coming in each month.
Smaller Brands Are Struggling with Social Commerce. Here’s Why
Social commerce is expected to grow 3x as fast as traditional e-commerce, according to a report by Accenture, to reach $1.2 trillion by 2025, but that doesn’t mean savvy marketers from smaller brands can’t find their own points of entry. By thinking outside the box and looking beyond Instagram and TikTok for attention, some midsize brands are finding opportunities to shine.
Retailers Scramble to Implement AI-Based Pricing Strategies
Supply shortages are easing, but inflation is showing no sign of slowing down. Retailers are using AI to refine their pricing strategies.
Commentary
3 Reasons Facebook CPMs are Exploding
There are many issues that are causing the cost of advertising on Facebook to go up, but the benefits of Facebook advertising — reaching a logged-in audience with highly targeted and measurable campaigns — isn’t restricted to just Facebook. It’s time for marketers to diversify their ad spend and turn elsewhere to reach new audiences with a high return.
Connected Vehicle Data Will Revolutionize Audio Industry
Automotive OEMs have bulk data plans with cellular carriers primarily for collecting vehicle diagnostic data (e.g. mileage, engine warnings, etc.). As a result, it is now possible to capture data from millions of vehicles. This presents an opportunity to capture exponentially larger audio data sample sizes, especially for AM/FM radio, which will fundamentally change audience measurement, ad attribution, and program insights. While data today is primarily audio listening, the introduction of autonomous vehicles will result in significant consumption of video that can be measured in a similar way to audio.
The Hidden Opportunity Cost of Google Plus: Review Volume
Blumenthal: I was able to look at reviews per month since 2015 for a large number of restaurant locations across the sites that are now common in the restaurant industry. Interestingly, Yelp’s and TripAdvisor’s review volume is roughly the same now as it was in January 2015, while you can see that Google’s review volume is now roughly 10x that of either of those two sites. And Google was receiving fewer reviews per location per month than either Yelp or TA in early 2015.
There is an interesting but not totally obvious point on the slide where Google’s review volume starts to take off and that is April 2016. For those of you who don’t track Google minutiae quite the way that I do, that was the month when Google finally separated reviews from Google Plus and no longer required a Plus profile to leave a review.
Latest Posts
Street Fight Daily: AR/VR Market Grows 72% YOY, How Mall of America Leverages Local Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Content Market for Visual, Augmented Reality Hits $3 Billion… Even as Amazon Lurks, Drugstores Double Down on Bricks and Mortar… Is Google Using GDPR As an Excuse to Restrict Publisher and Advertiser Choices?…
5 Ways to Make Your Startup Culture Stand Out
After three years reporting on “Street Culture,” Street Fight looks back on five ways that company leaders are making their company culture stand out—and some of the best pieces of advice for doing the same at your business.
LBMA Podcast: Alexa, Urgent.ly, Uber
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show this week: Digital Locations + Ampsy, Fullscreen Digital, Puig, Kedy AR, Diageo goes Alexa.
Street Fight Daily: Foursquare Debuts API for SMBs/Startups, Google to Survive Antitrust Challenge
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With New Solution, Foursquare Targets SMB and Startup Markets… Google Poised to Emerge Unscathed from European Antitrust Crackdown… 5 Ways to Make Your Startup Culture Stand Out…
With New Solution, Foursquare Targets SMB and Startup Markets
Riding high off the success of its Places database and Pilgrim SDK, the location intelligence company Foursquare is opening up its location data to the small and mid-size business market.
FreshLime CEO Talks Data-Powered Marketing for Local Businesses
FreshLime founder and CEO Jay Bean recently reconnected with us to discuss ways small, local, service-oriented businesses can use automation to see better returns on campaigns—even with limited resources.
Denver and Other Communities Get the News Providers They Deserve
Communities, from activist citizens on up to major civic and other nonprofit institutions, will have to step forward to prevent local news organizations from being gutted by owners without roots in the communities those organizations service.
Street Fight Daily: Mixed Numbers on Future of M-Commerce, Uber Expands Its Vision
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fewer Surveyed Consumers Indicate Buying on Mobile Phones in 2017 than in 2016… Uber CEO Outlines Expanded Mobility Plans… Walmart Joins Forces With Postmates to Combat Amazon…
A Major Domain Sale Suggests Primacy of Search in Future of MarTech
With search now driving more website traffic than social, John Pollard of Donuts Inc. believes the acquisition of Vacation.Rentals is representative of the importance of not only keywords but also domain names for businesses hoping to capture customers’ attention via SEO.
Placed Study Outlines Viewability’s Impact on Store Visitation
A new study measuring the impact of ad viewability, released just this morning, provides hard numbers confirming that viewable ads perform better than non-viewable ads and can boost the bottom line for brands.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem