News and Analysis
Adgile Secures $5M to Make OOH Ads More Precise
Adgile Media Group, an OOH advertising startup that aims to solve for physical-world attribution, has just raised $5 million in seed funding to bring precise data to OOH advertising and convert last-mile delivery trucks into mobile billboards for brands nationwide.
What Makes for a Great Demand Side Platform?
I spoke with Jon Schulz, CMO of the DSP Viant, to answer precisely this question. That is, what makes for a great DSP? What do clients want from DSPs? What are the space’s major outstanding problems? And where are DSPs heading?
With Prices Soaring, Brands Shift Focus to Customer Experience
Rather than lowering prices to appease frustrated customers, some retailers are going a different direction. These retailers are working to improve customer experience as a way to reach new and returning customers as prices continue to soar.
Commentary
Building Customer Loyalty: Is Texting the Answer?
In today’s fast-paced world, we depend on our phones to help us get things quickly and easily. So, is texting the answer to building customer loyalty? Short answer: yes. Long answer: also yes, but it matters how you use it.
For appointment-based businesses, efficiency and simplicity are key to keeping customers engaged and coming back for more. Integration with online booking, improving gift card sales, and managing scheduling requests are three simple avenues that can have a big impact on building your business’ customer loyalty program.
The Trust Crash: How Our Platforms Are Failing Us At Every Level and What We Can Do About It
It doesn’t have to be this way. There are the seeds of a new generation of open platforms and technologies aimed at evolving the platform paradigm to one of transparency, value share, and universal governance representation. Sharing value with users via data revenue share; allowing users access to insights generated about them and their peers and help to understand who is trying to engage with them and why; rev share and benefits for service providers; collaborative governance; and abolition of unilateral platform expulsion or rule changes are just several of the major changes on the table. A whole host of new open platform operating protocols is emerging.
LBMA Vidcast: Walmart Launches Alcohol Pick-Up; Salesforce Teams with Neura
On this week’s Location-Based Marketing Association podcast: Neura + Salesforce, do it outdoors media partners with BlueBite, NinthDecimal adds Inscape TV data, Eatigo (Thailand) matches restaurant deals with customers, Yoplait using facial detection for free offers with JCDecaux, Walmart launches alcohol pick-up in 2,000 US locations.
Latest Posts
Flytedesk Empowers Advertisers to Reach Coveted Audience: College Students
Millennials, college kids, 18–24’s—whatever advertisers may choose to call them, they are the most desirable demographic for companies large and small, according to Alex Kronman, founder and CEO of flytedesk, which aims to connect advertisers of all sizes with that coveted audience.
GateHouse Media Shows How Media Orgs Can Offer Value for SMB Advertisers
“Most newspapers and Yellow Pages (and Yelp?) are basically ad-selling machines. GateHouse, in selling HR, IT, and financing services as well as digital services, understands that once you know how to sell one service, you can sell (or more likely upsell) any service. It’s critical for legacy organizations to bite the bullet and figure out services,” writes Mike Blumenthal.
Street Fight Daily: Why Amazon’s Pursuing Pharmacy (and Everything Else); Programmatic Hurdles Ahead
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s PillPack Deal Gives It Access to Sensitive Health Data… The Programmatic Transparency Challenges That Still Must Be Solved… Google Shows Preference for Quicker-Loading Mobile Pages…
LBMA Podcast: MomentFeed & Yelp, Vendasta, Verizon
On this week’s Location-Based Marketing Association podcast: Creator’s robot restaurant, MomentFeed + Yelp, iOS 12, Vendasta, Verizon, Amazon Alexa in hotels, Cisco buys July Systems, Sift + Digital Element. Special guest: Mark Michael of DevHub.
How Food Trucks Can Leverage Location Data to Optimize Sales
“Food truck owners can increase sales with more accurate projection models that leverage location data from both traditional sources, like census and point of interest datasets, [coupled] with new streams, like transactional and foot traffic data,” explains Santiago Giraldo, an urban scientist at CARTO.
How AI Helps Local Businesses Compete With the Biggest Brands
Historically, the world of advanced analytics has been the domain of huge enterprises with large budgets. But with big leaps in AI capabilities, even the smallest business can now access insights that were previously only available to “the big guys.”
Street Fight Daily: Kroger Plans on Driverless Grocery Delivery, Firms Run Afoul of GDPR
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Kroger Plans to Introduce Driverless Grocery Delivery… ‘Everyone Is Breaking the Law’: GDPR Compliance Falls Short… Programmatic Is Evolving Fast. These Five Charts Show the Changes…
How a Proposed California Privacy Regulation Could Impact User Data-Driven Business
If it passes and is signed into law in November, the California Consumer Privacy Act would establish groundbreaking new consumer privacy rights throughout the country. The California act mimics the heavy regulations of the GDPR and could become one of the broadest privacy laws in the nation.
How Local News Publishers Can Win SMB Ads Against Facebook: A Case Study
We know that local news providers can compete with Facebook for brand advertisers. But what about publishers also capturing SMBs—is that too much of a stretch? Michael Dinan, editor of the profitable local news site New Canaanite in suburban Connecticut, has some answers.
Street Fight Daily: Amazon and Google Announce New Initiatives Focused on SMBs
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Introduces Startup Campaigns for Small Businesses… Amazon Plans Startup SMB Delivery Services for Its Own Packages… How a Proposed California Privacy Regulation Could Impact User Data-Driven Business…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature