News and Analysis
Adtech Execs React to Apple’s WWDC Tracking Announcements
Apple announced at its annual Worldwide Developers Conference that it would add some features to SKAdNetwork, its privacy-adjusted marketing measurement framework, to provide more marketing insights.
7 Audio Out-of-Home (AOOH) Solutions to Watch in 2022
Audio out-of-home (AOOH) advertising has become an ad industry darling, offering brands a creative way to connect with consumers in real-time as they move toward the point of purchase. By inserting ads into audio content, like podcasts, streaming music, or the overhead speakers in a retail store, brands are reaching on-the-go consumers and driving conversions.
Smartify Helps SMBs Generate Digital Ad Revenue from Window Inventory
A new program from Smartify Media would help small business owners generate incremental revenue from what has traditionally been an under-utilized asset — the storefront window.
Commentary
5 Pointers for Driving Performance with Brand-to-Brand Partnerships
Leading brands are realizing that it is no longer sustainable to rely on the old paradigm of large, brand-to-brand collaborations. To elevate their business and up their partnerships game, brands need to expand their understanding of who a partner is, how more relationships can be managed efficiently at scale, and why performance-based compensation is the future of partner marketing.
Here are five pointers brands need to consider when looking to grow through mutually beneficial brand partnerships.
New Brandify Survey Reveals Consumer Habits in Local Search
For Brandify’s local search consumer survey, consumers were asked to name the tools they’ve used in the last 30 days to find information about businesses nearby. Though a vast majority of 77% named Google Maps over any other tool, there was a significant “second tier” group including Facebook at 38%, Yelp at 35%, and business websites at 32%.
The study also asked consumers about the frequency of searches, the range of businesses for which they searched, preferred devices, and the likelihood of visiting a business after searching.
The Path to Agency Scale: Product, Sales, or Both?
David: I’ve been thinking quite a bit about our product mix at ThriveHive recently. And in particular the segmentation of the various offerings of our newly combined GateHouse/Gannett company by customer budget.
It has surprised me, frankly, that so few agencies seem to go to market with the essential digital marketing bundle for local businesses you and I proposed exactly two years ago. In re-reading that article, I’d still give the same advice today and with even more urgency based on the rollout of Local Service Ads.
Latest Posts
Google Fined $5.1 Billion by EU for Monopolizing Mobile Search via Android Practices
The European Commission has laid down a record $5 billion fine against Google for allegedly monopolistic search practices that have essentially forced users to turn to Google for mobile searches on the company’s Android devices.
Hard Data on the Choices that Make or Break Loyalty Programs
A new report from loyalty marketing firm Kobie Marketing provides cutting-edge insight on the habits and preferences of consumers vis-à-vis the loyalty programs brands are trotting out to capture customers’ attention at a time when retail giants with vast digital resources loom large. We have the highlights.
Report: Advertisers Spending More on Search and Amazon, While Social CTRs Drop
Digital marketing software provider Marin Software has released its Q2 Benchmark Report, and the findings confirm the hype about advertising spend on Amazon: It’s on the rise, while social click-through rates decline and search spend remains a major priority for brands.
Street Fight Daily: Google Fined Record $5 Billion by EU; What Consumers Prefer in Loyalty Programs
TODAY IN DIGITAL MARKETING… Google Fined $5.1 Billion by EU for Monopolizing Mobile Search via Android Practices… Hard Data on the Choices that Make or Break Loyalty Programs… Report: Advertisers Spending More on Search and Amazon, While Social CTRs Drop…
Street Fight Daily: Attribution Remains Top Challenge for Brands, Nextdoor Partners with HouseCanary
PARTNERSHIPS, ACQUISITION, AND PERSISTENT INDUSTRY PROBLEMS… Proving Local Attribution and ROI Remains a Top Challenge for Multi-Location Brands… Nextdoor Partners With HouseCanary, Adding Real Estate Functionality to its Social Network… Salesforce Will Acquire Data Integrator Datorama for a Reported $800M…
Stuzo and Koupon Media Partner for High-Powered Mobile Retail Solution
The digital product innovation company for retailers, Stuzo, and mobile retail solution provider Koupon Media are partnering up to furnish retailers with increasingly streamlined strategies to capture consumers’ attention where their eyes most linger: on the screens of their mobile phones.
Nextdoor Partners With HouseCanary, Adding Real Estate Functionality to its Social Network
The news, announced Tuesday morning, marks progress in a natural direction for Nextdoor, whose users already jabber about real estate without prodding on the social network’s part, said Nextdoor’s Chief Revenue Officer Lauren Nemeth in a company press release.
Proving Local Attribution and ROI Remains a Top Challenge for Multi-Location Brands
Outside of budget and time/resource constraints, local marketers at big brands and multi-location retailers continue to rate attribution and ROI as their most difficult digital marketing challenge, according to Street Fight’s latest survey. That’s similar to what they said in 2017.
Prime Day 2017 Marked Week of Lowest Foot Traffic for Retailers Last Summer
Those are the latest numbers on foot traffic and e-commerce from location data experts at Foursquare, which posted the information on Medium. As we suggested over here at Street Fight last week, Prime Day, which arrives this Monday and continues on through Tuesday, is a testament to Amazon’s power to disrupt all of retail when it so chooses.
How Business Reviews Contribute to Local SEO
Local businesses need to pay attention to the reviews that they are getting to make sure that they have an optimized online presence. Reviews definitely play a part in a business’ local SEO, and they also help improve customer interaction and CTR.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem