News and Analysis
Report: Brand Loyalty Declines as Consumers Push for Transparency
Following two tumultuous years, consumers are returning to their pre-pandemic ways. Spending on experiences and activities is up, and shoppers are returning to stores in person. Consumers are looking for the best selection and the best prices. What they’re not concerned with is brand loyalty. Where has the love gone?
How AI Will Transform Ad Operations over the Next 5 Years
Ultimately, Burt Intelligence CEO Carl Leskinen sees his company’s technology as elevating the status and possibly the impact of ad ops professionals in their organizations. Ad ops is well positioned to provide close-up intelligence on what kind of business is coming in, what products clients need, and how media organizations can run more smoothly. For now, their time is occupied putting out fires. With the right technology, Leskinen argues, they might be able to build a bigger house.
Adtech Execs React to Apple’s WWDC Tracking Announcements
Apple announced at its annual Worldwide Developers Conference that it would add some features to SKAdNetwork, its privacy-adjusted marketing measurement framework, to provide more marketing insights.
Commentary
LBMA Vidcast: PayPal to Acquire Honey; Apple Teams with PlayNetwork
On this week’s Location-Based Marketing Association podcast: Mobivity launching omnichannel offer platform with Subway, Apple teaming with PlayNetwork for retail music, PayPal to acquire Honey for $4B, Tesco’s One Stop launches AR game, JCPenney opening new store with barbershop and styling, and CVS + Weather Channel team-up on AI flu predictions.
5 Pointers for Driving Performance with Brand-to-Brand Partnerships
Leading brands are realizing that it is no longer sustainable to rely on the old paradigm of large, brand-to-brand collaborations. To elevate their business and up their partnerships game, brands need to expand their understanding of who a partner is, how more relationships can be managed efficiently at scale, and why performance-based compensation is the future of partner marketing.
Here are five pointers brands need to consider when looking to grow through mutually beneficial brand partnerships.
New Brandify Survey Reveals Consumer Habits in Local Search
For Brandify’s local search consumer survey, consumers were asked to name the tools they’ve used in the last 30 days to find information about businesses nearby. Though a vast majority of 77% named Google Maps over any other tool, there was a significant “second tier” group including Facebook at 38%, Yelp at 35%, and business websites at 32%.
The study also asked consumers about the frequency of searches, the range of businesses for which they searched, preferred devices, and the likelihood of visiting a business after searching.
Latest Posts
LeSportsac Uses AI to Build Omni-Experiences for Shoppers
As digital marketing practices evolve in the retail space, LeSportsac has had to shake up its strategy to keep apace. Using a combination of artificial intelligence and machine learning, LeSportsac has been able to modernize its marketing programs and more effectively serve its customers.
5 Online-to-Offline Attribution Platforms for Local Marketers
Online-to-offline attribution isn’t a challenge without a solution. A number of vendors are serving the local market with platforms designed to help local marketers at big brands and multi-location retailers assign the correct value to each point of touch in their multi-touch campaigns. Here are five vendors to which retail brands can turn.
Street Fight Daily: Online-to-Offline Attribution Platforms, Global Retailer Uses AI Vendor to Deliver Omni-Experience
TODAY IN DIGITAL MARKETING… 5 Online-to-Offline Attribution Platforms for Local Marketers… LeSportsac Uses AI to Build Omni-Experiences for Shoppers… Publishers Complain GDPR Consent Signals Are Ignored by Ad Buyers…
Why This Select List of Local News Providers Includes Only One Daily Newspaper
A year-long study of newsrooms in the U.S. and Europe by two Danish journalists has singled out 16 local providers in the U.S. who are meeting the researchers’ main criterion: structural changes “to forge closer ties and stronger relations to their communities and audiences”—with a special focus on journalism over commerce, technology, and business models.
Street Culture: Three Years Later, What’s Changed and What’s Stayed the Same at MomentFeed
CEO Robert Blatt says the company culture is changing, focusing more on what it means for MomentFeed to be the best place for employees to work. Anticipating change in culture is essential, he says, because what your company is doing well in one period of evolution can prevent it from doing well in the next.
6 Ways to Engage Your Online Audience and Turn Visitors Into Customers
How do you create content that will help you attract new customers, establish long-term relationships with your existing customers, and reach your business goals? Here are six practical recommendations on how to make your content marketing work.
Street Fight Daily: How to Engage Online Audiences, How California Court’s Yelp Ruling Affects Businesses
TODAY IN DIGITAL MARKETING… 6 Ways to Engage Your Online Audience and Turn Visitors Into Customers… What Does the California Supreme Court’s Yelp Ruling Mean for Your Business?… Why This Select List of Local News Providers Includes Only One Daily Newspaper…
Google Fined $5.1 Billion by EU for Monopolizing Mobile Search via Android Practices
The European Commission has laid down a record $5 billion fine against Google for allegedly monopolistic search practices that have essentially forced users to turn to Google for mobile searches on the company’s Android devices.
Hard Data on the Choices that Make or Break Loyalty Programs
A new report from loyalty marketing firm Kobie Marketing provides cutting-edge insight on the habits and preferences of consumers vis-à-vis the loyalty programs brands are trotting out to capture customers’ attention at a time when retail giants with vast digital resources loom large. We have the highlights.
Report: Advertisers Spending More on Search and Amazon, While Social CTRs Drop
Digital marketing software provider Marin Software has released its Q2 Benchmark Report, and the findings confirm the hype about advertising spend on Amazon: It’s on the rise, while social click-through rates decline and search spend remains a major priority for brands.
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