News and Analysis
6 Real-World Metaverse Benefits for Multi-Location Brands
Brands on the cutting edge are poised to see the biggest gains, but it’s not too late for others to jump in, as the virtual world is still taking shape. Here are six real-world metaverse benefits for multi-location brands looking to get involved.
3 Ways Content Automation Can Help Multi-Location Marketers
Street Fight spoke with Andrew Melchiorri, co-founder of AI-powered content enrichment platform Automata, about how multi-location marketers can use AI to create, manage, and win with content at scale.
5 Retailers and Brands Leveraging Blockchain Tech in 2022
Here’s how five major brands, retailers, and restaurant chains are utilizing blockchain technology to streamline operations and cultivate more positive customer interactions in 2022.
Commentary
Where to Go from Here: The Outlook for Programmatic Advertising in 2020
eMarketer recently estimated that U.S. advertisers spent nearly $60 billion on programmatic display in 2019, and over the next two years, continued investment in areas like connected TV and OTT will drive programmatic ad spending to $80 billion.
As the ad industry launches into 2020, the ever-evolving programmatic landscape will introduce a fresh set of opportunities and challenges that will shape strategy in the new year. Here’s what to expect.
The Core 4 Digital Marketing Challenges Multi-Location Brands Experience — And The Tech Solution
One particular area that’s difficult to navigate for multi-location companies is how to best serve highly targeted marketing campaigns to local customers across hundreds or thousands of very unique communities where your retail locations exist. Across the many multi-location brands at which I’ve worked, including national retailer Batteries Plus Bulbs, it’s an issue with which our internal marketing teams and outside ad agencies struggled.
In this article, I’ll identify four main marketing challenges I believe all multi-location retail marketers can relate to and how to use technology to solve them.
SEO Trends for 2020 That You Need to Know
In 2020, we can only expect the competition for the attention of Internet audiences to become even more intense. More and more businesses appear each day, all raring to get to the top of the search results.
Add to that the fact that search engines, Google in particular, will continue to make changes to their algorithms in the coming year. SEOs must be on their toes to stay on top of the latest SEO trends. Here are some of the changes, which include the further ascendance of video, voice, and mobile as well as premiums on longer content and possible openings for non-Google search engines.
Latest Posts
A Probing Look at Local News Comes to Some Disturbing Conclusions
To accurately gauge the quality of digital local news and assess its impact on communities, you would have to do what no one has wanted, or dared, to do. You would have to look at enough websites, enough stories and videos, in enough communities until you were glassy-eyed. Researchers behind a new study did just that.
At CallRail, Community Forums Prove Valuable for Product Development
Community forums—online spaces where consumers and developers can interact and collaborate— are increasingly popular tools for companies hoping to improve their product development and ideation. The strategy is working effectively for marketing tech vendor CallRail.
Street Fight Daily: Uber Cash Burn Narrowing En Route to IPO, CallRail Engages User Base to Drive Product Dev
TODAY IN LOCAL & DIGITAL MARKETING… Uber’s Losses Continue, But Narrow, In Its March Toward an IPO… At CallRail, Community Forums Prove Valuable for Product Development… How Yelp’s Revamped Ad Biz Powered a Great Quarter…
Uberall Partners With TripAdvisor for Multilocation Reputation Management
While it has become commonplace for hotels and restaurants to check their TripAdvisor ratings on a regular basis, the process breaks down as the size of the business grows, causing brands with hundreds of locations to struggle. The digital location marketing platform Uberall is trying to change that.
Bridg Positions Itself as Marketing Arm for Offline Businesses
Many brick-and-mortar businesses struggle to track and market to their customers in a way that generates additional sales. A startup called Bridg is looking to change that by launching a platform designed to help restaurants and retailers connect with “previously invisible” customers.
Street Fight Daily: The American Version of GDPR Is Coming, Supersized Funding Rounds Becoming Common
TODAY IN LOCAL & DIGITAL MARKETING… Should Ad Tech Panic Over the California Privacy Protection Act Now or Later?… $100 Million Was Once Big Money for a Startup. Now, It’s Common… Bridg Positions Itself as Marketing Arm for Offline Businesses…
Happy Returns Expands Into College Market
Startup Happy Returns, based in Santa Monica and founded by alums from HauteLook and NordstromRack.com, offers a way for shoppers to return e-commerce purchases at real-world kiosks. Beginning this fall, Happy Returns will be setting up kiosks—which it calls “Return Bars”—at five campuses around the country to capitalize on the returns generated by back-to-college online shopping.
Survey: Identifying Best Practices in Reputation and Review Management
Multi-location brands that use reputation and review management to manage local marketing and advertising are more likely to say that their marketing efforts are effective, according to Street Fight’s latest survey. Analysis of the survey identified several related strategies that correlated strongly with marketing effectiveness, including trying to respond to every review and working with a reputation specialist with its own technology.
Street Fight Daily: Best Practices in Reputation and Review Management, Ad Tech Consolidation
TODAY IN LOCAL & DIGITAL MARKETING… Survey: Identifying Best Practices in Reputation and Review Management… As Duopoly Reigns, Ad Tech Industry Consolidates… Happy Returns Expands Into College Market…
As Local Search Enters the Voice Era, Three Content Channels Dominate
You’re well covered today on the three top voice platforms if you have strong listings on Google, Apple, and Yelp. If you want to do even more, make sure your Bing listings are up to date for Cortana (note that Yelp reviews show up here as well), and submit your listing info to Here and Foursquare in order to be found in Samsung’s Bixby interface.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Meta Is Automating Ads, But Brands Still Face a Bigger Problem