Some of London’s Top Retailers Call for a Sales Tax on ‘Largely Online’ Rivals

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Six hundred of London’s commercial power players are subtweeting Amazon.

Under the banner of The New West End Company, the several-hundred-strong collective of some of the U.K. capital’s top retailers is lobbying for a 1% sales tax on primarily online retailers to parallel the property-linked taxes they already pay, The Independent reported.

The news mirrors concerns related to a recent high-profile Supreme Court decision, in which the Justices ruled that online retailers can be hit with a sales tax even when lacking brick-and-mortar stores or warehouses in the states in which they do digital business. Amazon’s shares fell upon news of the ruling, but pundits hold that the e-commerce hegemon will be largely unaffected.

Unfortunately for the Company, the bigwigs in Her Majesty’s Treasury seem hostile to the proposal. Yet the move is a sure sign that retailers unable to slow Amazon’s dominance in the markets could continue to look for a missing edge in the courts, similar to the way smaller players like Yelp have continually tried to chip away at Google’s allegedly unfair market advantage in search.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]