News and Analysis
Invoca Raises $83M to Help B2C Businesses Offer Better Contact Centers
The conversation intelligence company Invoca is helping businesses solve customer service problems by building personalized contact center services in addition to offering phone call analytics. As a result, Invoca just raised $83 million in Series F funding at a $1.1 billion valuation, four times the valuation of its last round in 2019.
5 Retail Media Networks to Watch in 2022
Demand for first-party data, coupled with the looming disappearance of third-party cookies, has created a moment of opportunity for innovative multi-location brands and retailers. Retail media networks offer a way for brands across the spectrum of verticals to monetize the reams of personally identifiable information they’ve collected from their own digital properties, like apps and websites, and expand their global footprints.
Commentary
Where to Go from Here: The Outlook for Programmatic Advertising in 2020
eMarketer recently estimated that U.S. advertisers spent nearly $60 billion on programmatic display in 2019, and over the next two years, continued investment in areas like connected TV and OTT will drive programmatic ad spending to $80 billion.
As the ad industry launches into 2020, the ever-evolving programmatic landscape will introduce a fresh set of opportunities and challenges that will shape strategy in the new year. Here’s what to expect.
The Core 4 Digital Marketing Challenges Multi-Location Brands Experience — And The Tech Solution
One particular area that’s difficult to navigate for multi-location companies is how to best serve highly targeted marketing campaigns to local customers across hundreds or thousands of very unique communities where your retail locations exist. Across the many multi-location brands at which I’ve worked, including national retailer Batteries Plus Bulbs, it’s an issue with which our internal marketing teams and outside ad agencies struggled.
In this article, I’ll identify four main marketing challenges I believe all multi-location retail marketers can relate to and how to use technology to solve them.
SEO Trends for 2020 That You Need to Know
In 2020, we can only expect the competition for the attention of Internet audiences to become even more intense. More and more businesses appear each day, all raring to get to the top of the search results.
Add to that the fact that search engines, Google in particular, will continue to make changes to their algorithms in the coming year. SEOs must be on their toes to stay on top of the latest SEO trends. Here are some of the changes, which include the further ascendance of video, voice, and mobile as well as premiums on longer content and possible openings for non-Google search engines.
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How Brand Marketers Can Capture Consumer Attention on Mobile
With mobile ad spend set to surpass television for the first time this year, brand marketers are in a frenzy looking for smarter ways to generate the highest possible ROI from their investments. The problem, it seems, is that many brand marketers aren’t fully comfortable with mobile strategy.
Survey: Multi-Location Brands Warm to AI, See It as Most Useful for Email
Multi-location brands are almost twice as interested in exploring artificial intelligence for analytics as they were last year, according to Street Fight’s latest survey. But there’s a significant disconnect between their perception of what’s most useful about AI and what suppliers of local marketing tech and services think about that same question.
As ‘Near Me’ Searches Spread on Mobile, Consumers Trade Loyalty for Convenience
Location marketing is changing the way people shop in the real world, potentially decreasing the role loyalty plays in purchasing decisions as consumers prioritize convenience. According to the results of a new study commissioned by the location marketing platform Uberall, 82% of shoppers have done a “near me” search on their smartphones.
Facebook Takes a Stab at Local—Again
“As it stands, Facebook’s latest local effort is of academic interest but hardly seems a reason for businesses to actively re-engage with the free side of the social giant’s features. From a competitive viewpoint, it hardly seems the stuff of legend needed to take on the current local search hegemon, Google,” Mike Blumenthal tells David Mihm in their latest biweekly column.
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