News and Analysis
Retailers Look to Scale Prime Day Results Across External Channels
The question retail executives should be asking themselves now is how they can scale Prime Day results across other channels where they can maintain control of brand and margin. Prime Day delivers a desirable consumer experience at scale, and Ramos says other retailers should try to scale this methodology across their external performance channels if they see value.
Marketers Turn to Creative to Fill Advertising Gap Left by Personal Data
The data privacy movement has triggered a massive shift in digital advertising away from the use of personally identifiable information to serve consumers targeted ads. But if advertisers are not depending on customer information to drive effective campaigns, what will fill the gap? One X factor could be the strength of creative.
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Location Weekly: Pinterest Experiments with AR; Zenreach Promotes Walk-Through Metric for O2O Marketing
In this 450th episode of Location Weekly, the cosmetics industry dominates the news. Pinterest is adding an AR make-up testing feature, and L’Oréal is getting personalized with the Perso app.
Atari is blending gaming and hotels, Zenreach is promoting a “walk-through” metric for online-to-offline marketing industry, Havas is partnering with Moving Walls for OOH measurement, and Google is partnering with Coconut Software for financial service reservations feature.
Email Monetization’s Place in the Changing Horizons of Digital Advertising
We all know that digital advertising isn’t going anywhere. When brands pull back on spending on social and display advertising, they’re putting more resources into other channels. Over the past year, email monetization has gotten the bulk of this attention.
Using AI to systematically select ads that appeal to a publisher’s recipients means brands aren’t wasting their budgets on readers who aren’t interested in their products, and publishers aren’t turning off their readers by running unappealing ads.
How VPNs May Undermine, Rather Than Protect, Your Data Privacy
Now that ISPs can access everything you do through the IoT, the level of privacy invasion has reached a staggering new high. You don’t need to look any further than the recent Telnet leak of over 500,000 passwords of IoT devices, routers, and servers to understand this.
This invasion of privacy, alongside the growing angst towards data collection activities of tech giants, has led many to seek safety in the world of virtual private networks. But research indicates VPNs are often insecure.
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Synup Test Measures Voice Search Readiness for Brands
Voice is the future of online search, but not enough businesses are prepared for the transition. To that end, the local SEO firm Synup recently released a product it’s calling the Voice Readiness Test to help brands discover how their search results sound to consumers using popular hands-free systems such as Amazon Alexa and Google Assistant.
Street Culture: Vendasta’s Intention Behind Job Perks and Fun at Work
“The way we see it is, you can break your life up into four pieces,” says CEO Brendan King. “Family, sleep, tasks, and work. If I want my employees to focus on work, I don’t want to take away from their time with their families or from their sleep, but I would like to take away some of those tasks.
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AI Is Breaking Down Data Silos — Without Breaking Privacy