News and Analysis
Retailers Prepare for Increased Cyber Attacks During Prime Day
Cyber security experts are warning of increased phishing, ransomware, and social engineering attacks during Amazon’s Prime Day event this week, as more hackers take advantage of the event’s popularity to send credential harvesting emails to unsuspecting consumers. With the frequency of these attacks on the rise, multi-location retailers are beefing up their own digital security protocols and using external marketing channels to distribute warnings to their customers.
How Brands Can Prepare for a Federal Privacy Law
The American Data Privacy and Protection Act inched its way closer to reality earlier this month, advancing in the House and moving to the full Energy and Commerce Committee for approval. With support from both House and Senate committee leaders, it’s beginning to look like advertisers and marketers might finally be getting uniformity in privacy and data regulations across all 50 states.
Commentary
Protecting People, Not Just Data: What Consumers Trust by Industry Suggests About Privacy
Market research firms ranked second only to financial institutions on our trust index, with 52.7% confirming their trust in market research firms to protect their data, and 8.8% noting a strong trust in the same. Indeed, even though people arguably share similarly sensitive information on both social media sites and with researchers, they are 1.6 times more likely to trust researchers than social platforms.
Why is this? It’s because it is the duty and responsibility of market researchers to foster a relationship of trust by openly engaging people, diligently protecting their data and privacy, and fairly rewarding them for their participation — and it is because that mission is continuously reinforced and communicated.
Don’t Fix What’s Broken. Reinvent the Wheel with a Unified Measurement Framework
By facing the harsh truth that we need to lean into disruption – instead of patching up past approaches or creating inadequate work-arounds – our industry will build something better that helps us increase value in our marketing spend. Shifting to CMM would provide a framework to address the full business (not just marketing) needs, and help us all be ready to adapt through data-driven decision making. And when you can adapt, you can build competitive advantage, evolve, and thrive.
E-Commerce Trends to Watch This Year
The answer to solving the personalization dilemma lies in data. Retailers that are able to both harness and analyze data will be able to make the calculated decisions to improve their customer experience and give shoppers the personalized process they desire. However, only 27% of global retail and wholesale purchase influencers say that improving the use of data insights is currently a top priority. Artificial intelligence and machine learning tools can help dissect the data retailers receive, but it starts with the desire and capability of getting smarter about customer experience.
Latest Posts
How Dallas Morning News Tunes Its Ear to Connect With Its Diverse Audiences
“I’m not saying that an audience-first culture didn’t exist at the newspaper, say, 75 years ago. But how do we reach today’s audience? It’s not enough to put all the news that we decided is important on the front page and expect everyone to read that as part of their shared experience,” says Nicole Stockdale, director of digital strategy at the Dallas Morning News.
Heard on The Street, Episode 13: Location Intelligence and Brewing Beer With Harry Dewhirst
Harry Dewhirst may be the real-life version of Dos Equis’ “Most Interesting Man In the World.” President of location intelligence company Blis, he holds no permanent residence, dynamically bouncing among Airbnbs and hotels, including the undisclosed location in Singapore where we reached him for the latest episode of Heard on the Street.
Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local
With the new wave of technology tools on the market, marketers can access detailed reporting to identify specific data points that are performing, or not performing, and then optimize their campaigns accordingly to improve results and curb wasted expenditure. Leveraging unstructured data for audience localization should be a top consideration.
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AI Is Breaking Down Data Silos — Without Breaking Privacy