News and Analysis
Brands Look to Maximize Ad Spend Ahead of Recession
As brands struggle to deal with restrictions on data-driven ad targeting and an economic slowdown since the second quarter, ad budgets are on the chopping block. Brand marketers and agencies are being asked to do more with less. Expectations on return on investment are at an all-time high, even while ad budgets stagnate or decrease. What’s the solution?
Commentary
The Risks and Rewards of Todayâs Data Privacy Landscape
With media outlets like The New York Times working to educate consumers and legislators striving to protect consumersâ rights with the introduction of CCPA and GDPR, awareness of the possible costs of these privacy trade-offs is growing, and itâs in everyoneâs best interest to understand the changing privacy landscape.
Thatâs why we commissioned a new Privacy Report from Wakefield Research, asking both consumers and marketers about how they feel about the risks and rewards of data practices today.
Garnering Love, Not Likes: Advertising on Instagram
One of the most noteworthy benefits of todayâs digital advertising landscape is the variety that comes with testing and choosing which social media platforms resonate most with your brand. If you have decided Instagram is the clear winner for social advertising, keep the many pros and cons of the mobile-friendly platform in mind. This column tackles Instagram’s demographics, measurement essentials, and global thinking.
10 Ways To Provide a Cutting-Edge Retail Customer Experience
Delighting customers isnât about getting one thing right; itâs about firing on all cylinders, both online and in brick-and-mortar stores, to make an authentic connection with buyers to drive satisfaction and loyalty.
What does that look and feel like? Here are 10 examples of best practices that represent the state of the art in retail CX.
Latest Posts
How AI Can Help CPGs Meet Millennial and Gen-Z Expectations
Last year, almost half of Amazonâs private-label sales were in consumer-packaged goods. Pre-Amazon, legacy CPGs once wouldâve been the beneficiary of that demand. CPGs have struggled to evolve with younger consumer preferences. Hereâs what I mean, along with ways AI can help them improve.
Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top
This coming holiday season, social, location-based advertising will dominate small business ad spend, according to a recent survey conducted by Reveal Mobile, a location-based marketing company. The survey also indicated that brands are increasingly comfortable with location-based tactics like geotargeting.
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