Commentary
Risks to Consider When Using Public Wi-Fi
The next time you stop somewhere to grab a coffee, you should think twice before taking out your phone and looking for available networks. Public Wi-Fi may be a strong positive overall, but there are dangers inherent to using it, and you need to be aware of them. Thatâs why weâre going to cover them in this piece â so letâs run through them.
Location Weekly: Google Maps Update; NextNav’s $120M Round for Geolocation Services
The Location-Based Marketing Association covers Home Depot piloting kiosks from Slyce to locate products in store, Google updating Maps with tips, transit, and AR, Air Canada enabling customers to use PayPal, NextNav raising $120M for 3D geolocation services in U.S., Koreaâs Lotte going hi-tech to steal customers from e-commerce, and Indiaâs NavIC possibly one day replacing GPS.
âAlexa, Order Pizza!â How Voice Ordering Will Impact Restaurants
The numbers suggest consumers might be ready to start ordering food and beverages via voice, and voice shopping via at-home smart speakers is projected to reach $40 million in revenue by 2022. In 2020, weâll see consumers leveraging this technology at a growing rate. In advance of this increase in adoption, restaurants will need to ensure they will be compatible with connected consumer devices.
In order to keep up with the likes of Dunkinâ, Dennyâs and Domino’s, restaurants of all sizes need to optimize their tech stacks and diversify their strategies.
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How AI Can Help CPGs Meet Millennial and Gen-Z Expectations
Last year, almost half of Amazonâs private-label sales were in consumer-packaged goods. Pre-Amazon, legacy CPGs once wouldâve been the beneficiary of that demand. CPGs have struggled to evolve with younger consumer preferences. Hereâs what I mean, along with ways AI can help them improve.
Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top
This coming holiday season, social, location-based advertising will dominate small business ad spend, according to a recent survey conducted by Reveal Mobile, a location-based marketing company. The survey also indicated that brands are increasingly comfortable with location-based tactics like geotargeting.
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