News and Analysis
The MULO Dozen: August Brands in Review
BOOMs, BUSTs, and C-Suite leadership changes don’t cool off during the summer months. Our wrap-up of hot August topics proves that out! However, the hottest part of the Summer of 2025 is the big reveal of our impressive speaker lineup for Street Fight LIVE 2025, just a few short weeks away! Bravo! Italian Kitchen and […]
Nick Dan-Bergman: Taking Flight in the New Agency & Franchise World
In the weeks leading up to Street Fight LIVE 2025, we’ll be getting up close and personal with some of our speakers, encouraging them to share stories of how they found themselves in the MULO (multi-location) ecosystem. Nick Dan-Bergman, CMO of agency LT(Lane Terralever), will be joining us to discuss everything franchise-related and sharing the […]
Survey: Marketers Lean-In to Personalization, Performance
We’re well into H2, and omnichannel ad platform Mediaocean has released its 2025 H2 Market Report, a compilation of responses from a global survey of hundreds of marketing professionals. It looks like experimentation is out, and execution is in when it comes to using AI, advertising on CTV, and verifying identity as the foundations of […]
Commentary
The Fastest-Growing Gyms Rely on Customer Intelligence to Win
The beginning of the year is a big moment for gyms, with some reporting more than a quarter of their annual signups in January alone. But keeping those customers is a different story. With the FTC’s new click-to-cancel rule making it easier than ever to cancel gym memberships, gyms must rely on deep customer intelligence […]
2025 Marketing: Trends That Will Redefine Success
As 2025 begins, rapid advancements in AI and evolving consumer expectations are reshaping marketing. Gartner predicts that 30% of outbound email messages from large organizations will soon be synthetically generated. For marketers, the challenge lies in embracing these changes while keeping the customer at the center. Here are some of the trends I believe will […]
Continuously Adapting as Your Target Audience Evolves
PR professionals establish their clients’ campaigns on proven strategies, but they also adapt those strategies as campaigns unfold to make sure they are performing optimally. One factor that can significantly impact how they adapt strategies is the evolution of the client’s perfect target audience. Identifying the perfect target audience is one of the earliest steps […]
Latest Posts
WeFranch Hits the Road in 2025 With a Team of Franchise “Stars”
The franchise space has become more complex and dynamic in recent years. A key part of the MULO (multi-location) landscape, it has its own subject matter experts, consultants, ecosystem, investors, and owners. One of the topics we’ll be delving into at Street Fight LIVE 2025 is the ever-evolving role of franchisors and franchisees in scaling, […]
Places Scout Acquired: Yext’s AI-Driven Future
Yext is rapidly redefining digital presence management through a strategic combination of AI-driven automation, competitive intelligence, and omnichannel customer engagement. The company’s latest acquisition of Places Scout, alongside its earlier purchase of Hearsay Systems and the launch of AI Review Generation, solidifies its position as a leader in helping multi-location businesses optimize visibility, outperform competitors, […]
Finance Is Questioning Your Marketing Value: Can You Prove Your Worth?
Marketers today are facing an overwhelming number of challenges. Too many channels, each claiming to be the key to driving performance. Finance teams are questioning whether marketing investments are truly profitable. As a result of this pressure, many brands have shifted their budgets toward performance-driven digital channels, prioritizing conversion metrics that validate their short-term decision-making. […]
Monday Morning Quarterbacking: Super Bowl Ad Review
If we didn’t do our gameplay replay of Super Bowl ad trends, we would be derelict as business media covering the media landscape. At $7-8M for a 30-second spot, big brands (and well-funded scaling brands) continue investing in this aspect of their media mixes. That’s a hefty spend, and unless it’s tied to other media […]
Unlocking Local Consumer Behavior: Foot Traffic Data Reshaping Fast-Food Strategies
Understanding consumer movement patterns is key to staying ahead. Foot traffic — the measurement of consumer visits to physical locations—provides critical insights into customer behavior, revealing trends in brand popularity, regional loyalty, and competitive positioning. dataplor, a leader in global location intelligence, has released a foot traffic analysis showcasing how these patterns shape fast-food preferences […]
SMBs versus Giants: The Street Fight Escalates
When Street Fight was founded about 12 years ago, the fight was defined as the battle between small and mid-size businesses (SMBs) and big multi-location (MULO) brands. Technology and location finding were still in their early stages, and consumers were just beginning to use their smartphones to find “near me” businesses at which to spend. […]
When a $7 Million Super Bowl Ad Isn’t Enough
The Super Bowl still represents the most premium of premium ad buys. However, the ROI of such a premium spot—regardless of its creative execution—has everything to do with the omnichannel strategy that surrounds it. More than ever, live sports advertising needs to reflect a community-driven mindset. As a result of the unique way in which […]
Skai Reveals New Report on the State of Retail Media
Retail media has become critically important in the marketing mix and is now a part of the plans for 92% of consumer products companies, according to Skai’s just-published 2025 State of Retail Media report. Brands are Focused on ROI Despite the massive investment in this channel, marketers are still unsure how to measure it. A […]
Fragmented Future: How the Loss of Net Neutrality Threatens Innovation and Equity
The internet has long been hailed as a great equalizer, a space where anyone with an idea can reach a global audience. However, the erosion of net neutrality principles threatens to undermine this fundamental characteristic, creating a fragmented and unequal online landscape. Without strong safeguards, the internet could transform from a platform for innovation and […]
The MULO Dozen: January in Review
January, the first month of 2025, was jam-packed with announcements of leadership changes, innovative new store designs and menu items, and game-changing technologies. Brands are suiting up for the Super Bowl. The TikTok “pause” created mass panic among influencers and agencies. As the 2025 progresses, watch this space for the trends, perspectives, and data that […]
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