News and Analysis
OneScreen.ai Launches the ‘Yellow Pages of the OOH Industry’
Rapid expansion in out-of-home advertising is making it harder for buyers and sellers to manage inventory and sales cycles. Now, with the launch of its new public directory, OneScreen.ai is hoping to provide industry-wide transparency and standards to enable streamlined media buying and selling.
Commentary
Improving Customer Insights and Targeting through Data Integration
Businesses seeking to better reach their target audiences need the most accurate and up-to-date consumer data to inform their marketing strategies and meet their business goals. In fact, data-driven insights can literally make the difference between a hit or a miss when it comes to truly understanding audiences. But, as the sheer volume of collected data grows, the variety of collection methods, visualization formats, and management systems needed to organize and analyze this data can prove confusing and challenging.
As most companies pull data from several internal and external sources — which can be time-consuming and tedious — the need for a simplified organization methodology is incredibly important.
Enter data integration.
How to Move Your Classes or Programs Online – Tips for Small Businesses
A week before it ran several online classes, Practical Martial Arts didn’t have a video strategy or an online conferencing platform, and the couple was terrified about what the stay-at-home order meant for their beloved business, their customers, and their employees. But in a couple days they were able to pivot. And you can, too.
If you’re looking to offer online versions of your in-person business or are simply looking to connect online while we ride this out, below are some tips and resources to help you go virtual, too.
Latest Posts
Privacy, Poor Management, and Sex Scandals Can’t Touch the Duopoly’s Ad Growth—Yet
It will likely take a significant downturn in spending or overall economic well-being for Big Tech to feel some major financial pain. And while great for Google, Facebook, Amazon, and Apple, that’s got to be concerning for industry watchdogs wondering whether these businesses are too entrenched in digital search, advertising, and commerce to be challenged—because the past year was not hot for Silicon Valley, and yet the presses keep printing dollars.
Building the Location Layer: A Conversation with Foursquare
Last week, location technology company Foursquare announced its new Pinpoint audience segments product. Building from its large corpus of data on places, spatial movements and behavioral patterns, Pinpoint represents the latest in Foursquare’s evolution as the “location layer,” for the internet. We got the chance to sit down with Foursquare CEO Jeff Glueck in San Francisco to find out more. Here is the full interview.
Facebook to Integrate Technical Infrastructure of WhatsApp, Instagram, Messenger
While the move indeed indicates that Facebook’s chief executives are looking to centralize acquired properties that once operated with relative autonomy, the integration also marks a response to growing concerns over user privacy. Under this new technical configuration, all the messaging platforms will be endowed with end-to-end encryption, warding off the possibility that people other than those taking part in conversations will ever read messages sent on the platforms.
How 6 Brands Are Using AR to Drive Experience Marketing
Worldwide spending on AR is expected to reach $215 billion by 2021, as new hardware ships and AR moves further into the mainstream. Acceleration in the AR market is also being boosted by brands’ growing frustration over the limitations in display advertising. With AR, brands can bypass ad blockers and unleash their creativity in a bid to capture the attention of consumers. Let’s take a look at how six top brands are using AR for experience marketing right now.
Omnichannel Optimization: What’s Changing (and What Isn’t) in Post-Screen Search
For brand marketers, addressing the expansion of local search into voice and visual contexts is really a matter of digging in and getting more involved with rich local context that appears to grow more expansive by the day. Google alone has introduced a vast array of opportunities for business to differentiate themselves from the competition, including photos, videos, 360° virtual tours, business descriptions, menus, Posts, reviews, and several other features.
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