Commentary
Playing the Long-Game with Today’s Low CPMs
As companies try to strike the right advertising tone given the global pandemic, it is apparent consumers are getting hit with the same messaging over and over — albeit from completely different brands: ‘Now more than ever’… ‘In these uncertain times’…. ‘The safety and comfort of home’… ‘We’re here to help’… ‘We’ll get through this together’…
It seems the same playbook for how to engage customers during this time leaked to every team. So how can brands break away from the ‘hipster conundrum’ (trying to be genuine and unique while everyone else floods the market with the same message and approach)?
Affiliate Marketing Strategies to Help You Through Covid-19
In the affiliate marketing ecosystem, brands partner with bloggers, influencers, publishers, even other brands to promote their products or services. By only paying for sales, leads, or new customers that their partners deliver, affiliate marketing allows brands to efficiently scale while optimizing their return on ad spend and cost per action (CPA).
Brands with creative and agile affiliate programs are the ones who will have loyal customers and partners long after this global crisis is over. With that in mind, here are some ways brands are adjusting their affiliate marketing strategies in the time of Covid-19.
Location Weekly: Reveal Mobile Raises Fresh Funding
In this episode of Location Weekly, the Location-Based Marketing Association hosts two new guests: Denise McKenzie, director of the Benchmark Initiative at Geovation, and Walter Geer III, SVP, Group Creative Director, at TBWA/WorldHealth.
The team also covers Reveal Mobile being awarded a patent and raising fresh funding as well as EQ Works partnering with Opta Information to use location data for the insurance industry.
Latest Posts
Voice is Rising as Medium for Local Discovery
Voice is not only booming as a search tool but also seems to be cannibalizing search volume from the medium that last revolutionized the practice of digital discovery: mobile. That’s the headline from Stone Temple Consulting’s third annual survey of consumers regarding their use of voice-enabled devices.
How Marketers Are Making In-Store Metrics More Reliable
In-store marketing platforms are designed to spit out all different types of metrics. Return-on-ad-spend (ROAS), customer acquisition costs (CAC), cost per visit (CPV), and customer lifetime value (CLV) are just a few of the metrics that marketers regularly track. But how reliable are these metrics, and what do they mean for big-picture business growth? The ad tech company S4M is aiming to answer that question. The company recently released a new feature as part of its FUSIO drive-to-store platform.
What’s the Relative Impact of Google My Business vs. Websites on Conversion?
Blumenthal to Mihm: The consumer is on a journey and is close to making a decision when they are seeing you on Google. Whether they make it at the Business Profile on Google or at the website, it is imperative that your profile at Google has enough information to confer trust. Otherwise, the end user will just move on to the next profile and never make it to your site.
Welcome to the New Face of Street Fight
Things are changing rapidly in the world of location-based media and commerce. As a key media and publishing entity at the center of those industries, Street Fight is likewise changing. Over the coming weeks, you’ll notice new things. Our look and feel has changed to better reflect our publishing goals and persona. You may have already noticed a cleaner and more organized layout. We’ll continue to optimize that, including topical filters and categorization for key topics of location technology.
Street Fight’s March Focus: Targeting Location
Our new year’s resolution at Street Fight is to better optimize and structure our publishing and content output. So we’ve launched monthly themes—an editorial focus that zeroes in on key subtopics of location tech and commerce. This thematic approach joins ongoing daily reporting. We’ve already started with themes for January (Beyond the Screen) and February (Word […]
Local Search Association Crowns the Best Solutions in Local
At its annual conference in Dana Point, CA, this week, the Local Search Association recognized the best solutions in location-based search and advertising with its annual Ad-to-Action awards. Award winners, who competed in a field of over 80 entries and were selected by judges representing companies such as Google, Amazon, and Walmart, included Brandify, PlaceIQ, and Vendasta.
The Inside Story on the GMB App Rebuild
Damian Rollison: Google’s Curtis Galloway, software engineering manager from the Google My Business app team, offered a fascinating peek into that team’s development process this week in a presentation at LSA19 in Dana Point, California. Galloway’s presentation revealed aspects of Google’s user-oriented focus when revising the app as well as its customer-centric orientation.
7 Delivery Trends You Should Know in 2019
Greater customer expectations and technological advancements are driving big changes in delivery. What’s more, the delivery experience has emerged as a differentiating factor for customers when choosing one retailer over another. eCommerce retailers that operate solely online and omnichannel retailers that offer a physical and digital presence are both beginning to expand their delivery options to meet customer demand. Here are seven trends that will define retail delivery during 2019.
In Age of Social Media, Brands Must Stay On Top of Reputations Capable of Changing on a Dime
A single video posted to YouTube was all it took for Chuck E. Cheese’s online reputation to go up in flames this month, at least temporarily, when an internet celebrity posted his theory about the pizza chain’s misshapen pies. As viral conspiracy theories on social media become increasingly common, brands are finding that their initial response can set the tone and create a carry-on effect that impacts customer sentiment across dozens of multimedia channels.
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Streets Ahead: Google Chat, and Instagram Reels