News and Analysis
Biometric Authentication in Retail: What the Future Holds
Google’s recent decision to offer biometric authentication to Chrome users is just the beginning. In both the online and offline space, more companies — including multi-location retailers — have begun using biometric authentication in payments as a way to cut down on credit card fraud and chargebacks.
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Top 5 CRO Tools That Will Increase Conversions for Your Small Business
CRO is the process of setting up a website in a way that leads site visitors to take action and purchase products. As a result, they are converted into customers of the business.
If you have a site that has high traffic, that is naturally a good sign. But it doesn’t mean much unless that traffic leads to conversions. Based on current research, we’ve compiled the top 5 CRO tools that you can use to increase conversions and bring in greater profit.
Using Zoom During Covid-19 Lockdown Exposes Users To New Data and Privacy Cyberattacks
Phishing attempts, coronavirus-themed fraud, and cyberattacks are increasing exponentially as fraudsters pummel organizations of all sizes in their attempts to gain access to sensitive information. They know just where to find that sensitive information, thanks to the inexperienced remote workforce that has been forced to work from home at this time.
In light of the pandemic, the usage of applications that enable virtual meetings has skyrocketed. One of the worst-hit platforms has been Zoom. Relatively unknown up until a few months ago, its use has soared in ways that the developers did not foresee before the pandemic struck.
Fortunately, there are steps people can take to keep their information secure.
Location Weekly: Verve, AppLift, and PubNative Join Forces as Verve Group
In this episode of Location Weekly, the Location-Based Marketing Association hosts Tanner Gatlin, the senior live content creator of NFL Media.
The team also covers Spotify and Chiquita Bananas teaming for prizes and playlists, PubNative and Applift joining with Verve to form Verve Group, and Coors Light’s #CouldUseABeer campaign.
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During Privacy Battle, Brands Adjust Location Targeting Strategy
Can privacy and personalization ever be compatible? It’s not a question consumers regularly ask, even though concerns over targeting and apps that continuously log location data grow greater by the day. For marketers, however, the answer to whether privacy and personalization can coexist, and what happens to location data in the wake of tightening restrictions, has important ramifications. Industry experts weigh in.
How Will 5G Unlock Location Targeting?
5G goes far beyond just a speed boost. The quantitative advantages are joined by qualitative factors that will enable all kinds of new consumer use cases and content delivery strategies. This notably includes more precise location tracking/targeting and even some indoor use cases (think: retail). 5G-enabled phones will phase in over the next three years. Then, it’s off to the races.
Apple Strikes a Foreboding Tone with Big Ad on Privacy
Apple’s privacy-first policies should prove beneficial for the company and for the hundreds of millions of people who use its products. Still, the iPhone maker’s ad, light in tone as its soundtrack may be, strikes a decisively dark note representative of broader national anxiety about Silicon Valley and the danger of its increasingly unavoidable products. Beneath the ad’s veneer of levity, thinly constructed in the form of a small guard dog and man wary of using a urinal too close to his neighbor, the video sends a clear warning to smartphone users entrusting their private information to rival phone makers: The intimate details of your lives may already be compromised. Lean into your worries about your data’s theft and monetization, and fork over 10 Benjamins at the nearest Apple store for the sake of your own security.
Location Data Verification Firm Location Sciences Expands to Americas
As the location data and marketing industries experience heightened calls for privacy and quality control, location data verification solution Location Sciences is expanding to the Americas. The London-based firm also announced on Tuesday morning its appointment of digital marketing veteran Warren Zenna to take the helm on this side of the Atlantic.
Location Analytics Applied to the NFL
Nate Sterken: Location data generated from cell phones powers many of the ad-tech products with which we all work every day, from in-person attribution to targeting segments based on visitation patterns. Earlier this year, I got to work with data generated from a completely different source — professional football players.
No Matter What Business You’re In, You Are In The Business of Selling
Kendrick Shope: I coach a lot of entrepreneurs, many of whom are brilliant at what they do, have excellent people skills, and should be setting the world on fire. Unfortunately, they’re stuck trying to make ends meet when they should be doing seven figures in a year because they haven’t mastered the art of selling. It’s a skill like any other, and once you learn it and become really good at it, your business is going to change forever. If you really want to up your sales game this year, focus on these five selling strategies.
Increasingly, Your Brand Is Its Reviews
Mihm to Blumenthal: The famous Jeff Bezos quote comes to mind: “Your brand is what other people say about you when you’re not in the room.” Increasingly, the room is not a physical place but a virtual one—and it’s not a place you own. Reviews really bring the need to run a decent business at your core into stark relief.
As Visual Search Takes Off, Brands Adapt to Shifting Demands
Visual search and image recognition are capturing the attention of investors, retail insiders, and everyday consumers. To find out more about where visual search is heading, and what marketers can do to adapt their strategies with the latest trends in mind, we checked in with Apu Gupta, CEO of Curalate, a social commerce company that turns images and videos into storefronts.
The Future of Location in Retail: Beyond Ad Targeting
Location data is serving as the conduit to connect consumer-facing marketing initiatives with behind-the-scenes merchandising and logistics. According to a survey by Blis, WBR Insights, and Future Stores, the majority of retail marketers (71%) have some type of location strategy in place, with the primary goal being to drive foot traffic and trigger location-based mobile advertising. That’s not a particular surprise, given how popular the latest location-based marketing tactics have become. More surprising, however, is how common it has become for retailers to use location data for local product and inventory search (60%) and localized online customer service (51%).
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