News and Analysis
CEO Adam Golomb on How Restaurant Chain Primanti Bros Is Evolving
Primanti Bros. has 41 locations across Pennsylvania, West Virginia, Ohio, and Maryland, with three more to open by year’s end. CEO Adam Golomb and his team are deep in planning for summer events to commemorate the 90th anniversary of Primanti Bros.
Reveal Mobile Launches Solution to Offer Authoritative In-Flight Campaign Insights
Reveal Mobile is launching an OOH measurement solution for mid-market brands today, designed to let marketers know how their OOH campaigns are performing while their campaigns are still running — a major improvement with the potential to radically impact the performance of outdoor campaigns.
Arity’s Driver Data Reaches 200 Million Connections
Arity, a mobile data and analytics company, has actually increased its first-party data set from one million seven years ago to 200 million connections as of this year. Mobility data from vehicles can show movement patterns and behaviors in multiple and varied locations and result in more relevant ad targeting.
Commentary
Self-Serve Restaurant Ordering in a Post-Covid World
We expect to see a continued rise in touchless retail shopping and contactless transactions à la Amazon Go Stores.
But one of the less-discussed technologies in the Covid-advantaged bucket is self-serve mobile restaurant ordering. The idea is that ordering and paying from your table can reduce server interaction — which has Covid and non-Covid benefits considering it can save diners’ lives and their time.
How to Turbocharge Social and Email via Cross Promotion
At a time when marketers have limited resources to create new content, social posts and user-generated content can be a welcome addition to email marketing campaigns and newsletters. Email and social media can also be used to cross-promote, creating two sticky channels that drive home important messages. What’s more, while everyone is at home and online more than usual, marketers can get creative with new forms of social engagement over email, too.
How To Get More Positive Google Business Reviews and Improve Your Google Rankings
In this article, we’ll take a look at how Google reviews can make or break your customer acquisition and retention efforts, and secondly, what you can do to encourage more customers to write the sort of reviews that keep the almighty Google algorithm happy.
Latest Posts
LBMA Vidcast: Quotient Technology to Acquire Ubimo; UPS and CVS Team Up on Drone Delivery
On this week’s Location-Based Marketing Association podcast: Quotient Technology to acquire Ubimo, Fortnite and Royal Canadian Legion, Pepsi to pay it forward for the holidays, Groundlevel Insights + Gathr Lab, UPS and CVS team up on drone delivery of prescription drugs, and Wirecard buys the majority stake in AllScore.
Should Small Businesses Participate in Black Friday?
The total amount spent by shoppers on Black Friday in 2018 was $715.5 billion, according to The Balance. What’s even more noteworthy is the average amount spent per shopper, at $1,007.24. This represents an increase of approximately 4.3% over Black Friday 2017 sales. The numbers show that shoppers are ready and willing to spend on Black Friday. So, rather than leaving it to large-scale retailers, if you’re a small business owner, why not consider joining in?
The truth is, you still might be wondering whether the additional time and investment are worth it. Below, we present some pros and cons of participating in Black Friday you may not have considered.
Holiday Discounts Don’t Necessarily Lead to Loyal Customers — Here’s Why
When brands go in on discount-focused events like RetailMeNot’s Cash Back Day, which was held earlier this month, there’s concern that the long-term impact might be negative and that brands might be training customers to expect discounts. That expectation can reduce the perceived value of the brand’s products, and it can diminish brand equity over time.
95% of Consumers Plan on Buying Most Holiday Gifts Online
While brick-and-mortar sales remain a robust part of the holiday shopping experience, online shopping is asserting clearer dominance than ever before this year. A walloping 95% of consumers plan to do the majority of their holiday shopping this season online, according to multi-channel engagement platform Leanplum.
Heard on the Street, Episode 39: Building a Local Merchant Operating System
The word “platform” is thrown around a lot these days. It’s sometimes invoked for the sake of PR positioning, sometimes to make something sound more sophisticated than it is, but often the technology being described is really more of an application. A true platform is a central point in an ecosystem of apps that can be launched and managed from one place.
This is the definition that Sparkfly embodies. As I discussed with founder and CEO Catherine Tabor on the latest episode of Heard on the Street, the company integrates several local merchant functions through the single jumping-off point of its local merchant platform.
The Rise of First-Party Data: Why Quality Matters Over Quantity
For years, digital marketers have paid hand over fist in the digital gold rush for data. Instead of a tangible product, tech companies earn millions in revenue from the data they collect on previous, current, and future digital consumers. But digital marketers seeking to gobble up as much data as they can for their campaigns — while not stopping to consider the source of or methods used to collect it — are taking the wrong approach. The age-old mantra of “quality over quantity” has never been more relevant in online advertising, and marketers must quickly and fully embrace first-party data or risk their digital campaigns (and bottom lines) falling flat.
5 Ways to Improve the Customer Experience for Holiday Shoppers
The retail space starts to feel chaotic this time of year, with brands pulling out all the stops to win over holiday shoppers. Amidst all the talk of sales and discounts, retailers this year are looking at integrating new customer experience initiatives designed to bring in first-time shoppers and encourage long-time loyalists to spend even more than usual.
To learn even more about the customer experience strategies retailers are launching this year, we checked in with a few industry experts. Here are their thoughts on the best customer experience strategies retailers are trying out this holiday season.
Which Emerging Social Platforms Will Win Big This Holiday Season?
Retailers looking for an edge this holiday season are testing the waters with newer, emerging social platforms in a bid to generate awareness and market their products to huge audiences of tech-savvy teens and twenty-somethings.
On TikTok, a mobile app for creating and sharing short videos, retailers are poised to connect with a base of more than 500 million users.
GDPR Implementation Spurs New Industry Offering Compliance Services
A year and a half after GDPR (General Data Protection Regulation) was passed into EU law, Kantar has found there is a vibrant industry in the United States dedicated to helping US companies comply with the new rules, as evidenced by paid search advertising activity throughout 2019.
Kantar analyzed US Google desktop and mobile text ad clicks on ads displaying for 10 GDPR-related keywords from January through September 2019, including gdpr, gdpr compliance, gdpr requirements, and what is gdpr. During the nine-month period, we found 283 advertisers in a wide range of industries sponsoring GDPR keywords, including IT companies, online security firms, software manufacturers, and business consultancies.
Are Google’s Many Broken Features Reflections of Google’s Style?
Mike to David: To some extent, the Google “method” of release quickly, break often, iterate, and finally reject or accept a change collides very directly when it interfaces with the much slower-moving real world.
David: This speaks to our ongoing antitrust discussion and whether business harm is a justifiable prong on which to spear Google. Volatility is one thing, but a broken utility is another. And realistically, because of Google’s market position, small businesses have nowhere to turn when that utility is flat-out failing on fundamental levels.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature