News and Analysis
Matt Lopez: The Human Behind the Robots
Leading up to Street Fight LIVE 2025, we have been getting up close and personal with some of our speakers, encouraging them to share stories of how they found themselves in the MULO (multi-location) ecosystem. How will one of our speakers, Pepper, get to Microsoft’s headquarters? Not via Uber. But he does have a human guide […]
Study: OOH Ignites Sports Fans
Sports fans respond enthusiastically to humor, especially when they are reached with an OOH message inside the venue of an event. That’s according to a new report from the OAAA in conjunction with The Harris Poll, which found that those same fans tend to spend locally. According to the findings, sports fans act on OOH […]
Kindness (and Nature) Still Rule for Justin Freeman
Our column “Brands With Soul” comes alive on September 30th at Street Fight LIVE 2025, when a panel that includes Justin Freeman, Managing Director at the KINDR Foundation, takes the stage. As the search for retention of (human) talent becomes more important in the MULO (multi-location) ecosystem, company culture and leadership behaviors can make all […]
Commentary
Streets Ahead: Google Reviews and Local Business Information
In this week’s Streets Ahead update, SOCi discusses Google wanting to help businesses to get more reviews and the new Local Pack feature providing insight into where Google is sourcing local business information. Google Helping Businesses Get More Reviews The News With all the recent buzz about Google cracking down on fraudulent (and some legitimate) […]
Addressing Advertising’s Overreliance on the Open Web
In recent years, the allocation of advertising spend has failed to keep pace with rapid shifts in consumer behavior and technology capabilities. As a result, many brands are pouring tremendous spend into the open web, neglecting the fact that targeting capabilities and consumer attention aren’t what they used to be. At the same time, brand […]
Commerce Insights Fuel Brand Loyalty Through Integrated Marketing
Digital-first consumers are constantly exposed to shopping opportunities, from social media to the open web. While this presents marketers with an opportunity, it also poses a challenge: how can brands reach consumers at the right touchpoints in a way that resonates? The key is leveraging commerce insights. By tapping into first-party, intent and transaction data, […]
Latest Posts
Mother Nature + AI = MULO Sales, According to Zoomd
Sagi Weinberg, Sales Director of Zoomd, a digital marketing powerhouse, believes that many MULO (multi-location) retailers, restaurants, and service businesses are missing out on one key data point that can help them attract customers and sales. The answer lies in the skies — our weather! Whether brands are dealing with frigid or oven-like temps, snow […]
Streets Ahead: Google Social Posts, Local Pack & AIO Results
In this week’s Streets Ahead update, SOCi discuss Google expanding social posts visibility in local search results and a new study that finds a correlation between local pack and AI Overview results. Google Now Showcasing Social Posts More Prominently in Mobile Search The News If you haven’t already added your social media URLs to your […]
BUST: John Hunewill Performs an “Autopsy” on Forever 21
Forever 21 is one of the latest major MULO (multi-location) retailers to declare bankruptcy. A discount fashion brand, it was founded in 1984 and was heralded as one of the best discount fashion retailers. But “Forever” turned out to be a stretch. John Hunewill, Partner at Allen Austin, has spent nearly three decades in retail, […]
Amperity Unifies Fleet Farm’s Loyalty Program
You might be forgiven if you’ve never heard of Fleet Farm as a destination for home-improvement, agricultural, and outdoorsy pursuits if you’re not from the Midwest. Fleet Farm is a destination with a loyal customer base, and recently tapped Amperity to manage its customer-loyalty program. Amperity uses AI for identity resolution and to create customizable […]
Turning Digital Signage into Responsive Retail Experiences
In a move set to redefine in-store engagement, Spectrio has unveiled Smart Content Triggering, a new suite of capabilities that brings real-time intelligence to digital signage in retail and food service environments. By enabling displays to respond dynamically to real-world inputs—from customer behavior to weather conditions—Spectrio’s platform aims to make physical spaces as personalized and […]
What are You Doing on September 30th?
As a consumer, you likely shop, dine, and consume services at a combination of big-box and mom-and-pop establishments. As a MULO (multi-location) executive, agency, or tech company, you probably attend several industry-specific (retail, restaurant, service) conferences in your sector. So, what’s the deal with an event like Street Fight LIVE 2025 that cuts across multiple […]
BOOM: The Extended Stay Hotel
Street Fight is always looking out for MULO (multi-location) categories on the upswing. The hospitality industry is now complex and growing. Currently projected to reach $443 billion worldwide this year, it comprises every variation of places to sleep and play — from the luxury hotel and resort to the trusted roadside motel brand. One category […]
LG Ad Solutions Expands with Amazon Publisher Direct Integration
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, recently announced a strategic integration with Amazon Publisher Services (APS), further enhancing access to premium inventory on LG Channels — LG’s free, ad-supported streaming service available on all LG Smart TVs. This collaboration makes LG Channels inventory available via Amazon Publisher Direct […]
MULO Brands With Soul: KINDR
This month, our “brand with soul” is not a MULO brand at all. It’s KindR, an organization committed to making workplaces kinder, which attracts the best talent and ensures retention and growth. The war for talent at MULO (multi-location) restaurant, retail, and service brands does not have to be a bloody battle. In fact, by […]
The MULO Dozen: March in Review
As we closed out March and the first quarter of 2025, here’s what CEOs were searching for: Although these vast critical issues are top-of-mind for business leaders, March as well as the first three months of the year were filled with strategies and decisions in the MULO (multi-location) ecosystem. AI, tariffs, and hiring freezes are […]
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