News and Analysis

Seedtag’s Contextual AI Seeks to Understand Multi-screen Content StreetFight

Seedtag’s Contextual AI Seeks to Understand Multi-screen Content

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Is multi-screen contextual targeting at a granular level even possible? With Contextual AI, Seedtag aims to make it a reality sooner rather than later. The global contextual advertising company specializes in serving ads across the open web and CTV, which is rapidly expanding its reach but struggles with precision audience targeting. Targeting to broad genre […]

Vistar Media and Western Union Partner Up to Build OOH Ecosystem Street Fight

Vistar Media and Western Union Partner Up for DOOH Ecosystem

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Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, just announced an agreement with Western Union to manage and monetize its growing network of more than 2,200 digital out-of-home (DOOH) screens across the United States, Canada, and Brazil. The global out-of-home (OOH) advertising market is projected to reach  $42B billion in […]

Adlook Study Reveals Why You Got those Ads Street Fight

Study Reveals Why You Got those Ads

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We’ve all been served ads that made us wonder, “How’d that sucker get in my feed?” The answer is inefficiency. Adlook, a global media tech company specializing in digital advertising solutions, conducted a study that showed how outdated data results in reaching the wrong audiences with ads. The chief offender is demographic targeting.  In a poll […]

Commentary

The Cookie Crumbled: Deprecation is Out, First-Party Data is (Still) In Street Fight

The Cookie Crumbled: Deprecation is Out, First-Party Data is (Still) In

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While Google backed of its cookie deprecation plans, now is not the time for brands to become complacent. Smart marketers continue to prioritize third-party cookie alternatives to effectively and efficiently reach their audiences—and future-proof their targeting strategies, which are still likely to be impacted by privacy changes and signal loss. Google users will soon have […]

Solving the Identity Crisis: The Next Frontier for CTV Advertising Street Fight

Solving the Identity Crisis: The Next Frontier for CTV Advertising

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Driven by viewer demand for variety and convenience in content, Connected TV (CTV) has become one of the fastest-growing major advertising channels globally. A recent report in eMarketer stated that in the US alone, CTV advertising spend is projected to grow by 22.4% and reach $30.10 billion in 2024. Presenting a plethora of opportunities to […]

Streets Ahead: TikTok Adds Yelp-Like Features, AI Overviews Street Fight

Streets Ahead: TikTok Adds Yelp-Like Features, AI Overviews

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In this week’s Streets Ahead update we learn about TikTok adding Yelp-like features and Google’s updates to AI Overviews.  TikTok Adds Yelp-Like Features The News TikTok is adding features similar to Yelp, categorizing location-specific videos into segments such as food and drink, hotels, and shopping. This update aims to improve user experience by making it […]

Latest Posts

Skai Study Reveals Ad Spend Trends Street Fight

Just-published Skai Study Reveals Ad Spend Trends

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MULO (multi-location) brands have more advertising options than ever before. As the year ends, last-minute decision-making regarding which outlets will deliver the best results challenges valuable marketing budgets. Skai (an omnichannel ad platform specializing in walled garden media) just published its third quarter 2024 Digital Marketing Quarterly Trends Report. Street Fight is among the first media […]

MULO Brands With Soul October Pick Ben Jerrys Street Fight

MULO Brands With Soul October Pick: Ben & Jerry’s

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Many MULO (multi-location) brands avoid social or political causes for fear of backlash or polarization of their consumer base. But, for one company, activism has been part of its culture since its launch — Ben & Jerry’s. The brand now has about 500 brick-and-mortar locations worldwide, but its products are distributed throughout retail and C-store channels […]

New Study by Washie Reveals Why Your Bathroom Matters Street Fight

New Study by Washie Reveals Why Your Bathroom Matters

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When discussing MULO (multi-location) brands, we focus on their inventory, menu, drive-thru, and talent. But you don’t always hear much about the paper towel dispenser or the toilet plunger in the bathroom —until Washie. If a consumer walks out of a bathroom talking about the appearance or smell of a restroom at a restaurant, retailer, […]

Enhancing Fan Experience with Advanced Technology Street Fight

Enhancing Fan Experience with Advanced Technology

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In today’s data-driven world, sports franchises are not just competing on the field, but also in the realm of fan engagement. Navigating the complexities of fan data—spanning ticket sales, merchandise purchases, digital experiences, and season ticket holder interactions—has become a crucial challenge for teams aiming to understand their audience on a deeper level. It’s no […]

Building Blocks of a Multi-location Marketing Campaign Street Fight

Building Blocks of a Multi-location Marketing Campaign

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In today’s increasingly competitive digital marketplace, multi-location brands face unique challenges formulating their geographically driven marketing strategies. From maintaining brand consistency to tailoring efforts for local markets, businesses with multiple locations must walk a fine line between brand consistency and local relevance. With the right approach, brands can address these challenges effectively and build campaigns […]

Seedtag Is Ready for Contextual Advertisings Renaissance Street Fight

Seedtag Is Ready for Contextual Advertising’s Renaissance

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Brian Danzis is a busy bee. In addition to running Seedtag as President, North America, he’s been on the speaking circuit. Most recently he was at Advertising Week in New York in October, speaking on a panel about CTV and retail media. In September, Danzis appeared at the Cynopsis Big TV Summit on a panel […]

Multi-Family Housing The Brand Experience Part 2 Street Fight

Multi-Family Housing: The Brand Experience Part 2

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These days, MULO (multi-location) brands are not just restaurants, retailers, and service businesses. As society’s housing and work needs evolve, apartment complexes, residential property managers, and live/work landlords are also building brands. The first part of this series dealt with the unique challenges of MULO real estate brands. We also spoke to Lia Nichole Smith, […]

Streets Ahead Google AI Driven Search Apple Business Connect Street Fight

Streets Ahead: Google’s AI Driven Search, Apple Business Connect

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In this week’s Streets Ahead update, we discuss Google’s new AI-driven search features and updates to Apple Business Connect that expand business presence to the Apple ecosystem. Google Introduces New Search Features The News Google is introducing AI-driven enhancements to its search features, focusing on providing diverse and intuitive ways for users to interact with […]

Physical Books Are a Hit with Digital Natives Street Fight

Physical Books Are a Hit with Digital Natives

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For all the handwringing about how social media is chipping away at our mental health, digital social platforms are driving at least one type of analog media: physical books. As in the kind, where you flip actual pages by lamp light. No scrolling. No clicking. Just honest-to-God printed words on paper. And the delicious irony […]

Who Says Chickens Cant Fly Raising Canes is Soaring Street Fight

Who Says Chickens Can’t Fly? Raising Cane’s is Soaring (BOOM)

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Why did the chicken cross the road to Cancun? To meet with Raising Cane’s 3,000 team members to present the plan for the future! Raising Cane’s is a multi-billion-dollar brand with over 800 locations. Founded in 1996, the company’s sales have been on the upswing. The brand gathered its team in Mexico to present its […]