News and Analysis
Curb Wants Brand Enthusiasm for DOOH
Generating more than two billion impressions annually across 25,000 in-taxi media screens in most major DMAs, Curb (formerly Verifone Taxi Systems), a DOOH advertising and payment platform for car services, reaches “captive” audiences of millions. Its Taxi TV screens offer geotargeting, real-time RSS data integration, dayparting, and POI targeting to clients. Curb has been a […]
Thumbtack, Scorpion Partnership Streamlines Marketing for Home Services Pros
The digital martech provider Scorpion is partnering with the home management platform Thumbtack, in a first-of-its-kind integration announced just this week. With the deal in place, Thumbtack’s customer base of small business owners and solopreneurs working in the home services industry will be able to utilize Scorpion’s advertising and communications tools to get more leads […]
Simon Says “Your Product is In-Stock!” The Rise of Product Search Today and How Brands Should Respond
Simon Property Group recently expanded its Simon Search technology, enabling mall-goers to determine if the brands they want are in-store, before they head out to shop and spend. Product search before visiting a multi-location (or other) business is nothing new. Google reports that 74 percent of brick-and-mortar shoppers will do some online sleuthing before they […]
Commentary
3 Ways SMBs Can Beat Competitors With Tech in 2021
As Salesforce CEO Marc Benioff recently put it, digital experiences are no longer nice-to-have features but need-to-have services for all businesses. Let’s look at three important ways SMBs can meet this new digital imperative head on in 2021 while beating competitors down the street.
Your Flagship Store Should Be Digital in 2021
The customer experience must be the central tenet for all brands in 2021. The retail changes that occurred in 2020 have made e-commerce the highest and most important expression of your brand. A digital-first approach to retail is now required to create frictionless experiences across channels.
CDPs and Martech M&A in 2021
Ad and martech companies will thrive this year by leveraging their ability to provide brands and advertisers with new strategies to win in a post-Covid environment. CDPs will become the new DMPs and CRMs, and M&A will accelerate.
Latest Posts
App-ads.txt is an Anti-Fraud Tool, but for Publishers, it’s Really About Revenue
The IAB hasn’t mandated the adoption of app-ads.txt. In other words, it’s still the Wild West out there when it comes to fraud. But even the publishers that have done the right thing by adopting app-ads.txt have gotten the wrong message about the tool because it’s been presented entirely as a compliance matter. As a result, many mobile publishers treat app-ads.txt as a perfunctory anti-fraud measure that they can “set and forget.”
The Video Ad Market’s Challenges and Future
Short-form video platform Quibi drew a slew of mainstream headlines beyond advertising trade publications for far underperforming expectations. The platform’s execs blamed its relative failure on coronavirus.
While coronavirus alone may not explain the fate of Quibi, the virus and related drops in economic and social activity have left the video ad market in a paradoxical state. Viewership is up; ad demand is down. To explain the state of the market and where it’s headed, Tal Chalozin, CTO and co-founder of video ad platform Innovid, spoke to Street Fight.
How Restaurants Can Capture More Customer Demand With Email
Email is often the primary channel for restaurants to stay in touch with customers and let them know about changes. When email is done right, there are many small ways restaurants can use it to personalize messaging, drive more engagement, and make their lives easier with scalable best practices.
Heard on the Street, Episode 53: Pioneering Audio Out-of-Home
We’ve all heard of out-of-home advertising: staples such as billboards and subway ads. Audio is one of the oldest forms of advertising, from terrestrial radio to pandora. Shopper marketing has been around for decades to steer in-store shoppers with last-mile messaging.
These are all common staples of local advertising. But combine them, and you may have something interesting. This combination of OOH, audio, and shopper marketing is what Vibenomics calls audio out-of-home. It gives retailers a way to more intelligently monetize the soundwave inventory in their locations through targeted messaging.
6 Ways To Use Hyperlocal Data To Rebuild in the Covid-19 Economy
Location is a prime indicator of our interests, purchase habits, and daily behaviors. Where we go defines who we are, and in the Covid-19 world, location continues to tell that story, even if the story has changed for many of us as we practice social distancing.
Marketers continue to command vast data sets for campaign targeting. Here are six data sets, powered by location behaviors, that marketers can use to build awareness, generate leads, and drive sales.
Location Data Firm Unacast Generates Hyperlocal Covid Recovery Metrics
Location data and analytics firm Unacast is hoping its new recovery analytics tool might guide businesses through this chaotic time. The interactive tool allows retail operations professionals, real estate developers, and property management companies to drill down to the census block level to get visibility into real-world economic recovery scenarios and plan for future investments.
Using data that compares real-time public behavior in the current environment to pre-Covid time periods, businesses can estimate recovery rates and more accurately plan for future reopenings.
GMB Insights Predict a Slow Path to Recovery
Last month, we shared the results of a study of consumer behavior in the first phase of the pandemic. The study based its findings on analysis of Google My Business Insights data for multi-location brands whose online presence is managed by Brandify, covering some 16 different business categories.
Today, we’re updating that study with data from the month of May — data that demonstrates clear evidence that consumers are returning to stores and other places of business that were hard hit by the shutdown. Our findings show, however, that recovery for suffering businesses may take quite a long time. And by contrast, some businesses for whom the pandemic resulted in a boom in activity are still showing remarkably high consumer traffic.
4 Ways Retailers Can Navigate A Post-Covid-19 World
Brands are also facing unprecedented demand for online orders. For example, retailers within Radial’s network witnessed a 70% increase in orders in April 2020 compared to their order volumes in April 2019. As shopping habits continue evolving in the wake of Covid-19, omnichannel options will be imperative for business continuity.
Retailers are finding that developing an omnichannel experience for shoppers is no longer a modern, unique competitive strategy. It’s now a requirement for any retailer looking to power through what the unforeseeable future has in store. Here are four essential Covid-19-era strategies.
How Video Can Significantly Boost Your Covid-19 Marketing Strategies
While many companies focus on the power of digital technology as a replacement for face-to-face events, there is an unparalleled opportunity for businesses to use video as a means to engage, communicate with, and retain customers during the Covid-19 pandemic.
Here are a few ways to integrate video into your marketing campaign.
6 Contactless Payment Solutions for Retailers
Retailers have dozens of ways to go when implementing contactless payments in brick-and-mortar stores. The best option usually depends on the retailer’s size and budget. Smaller businesses tend to rely more on app-based contactless payments and mobile solutions as a way to minimize the costs associated with integrating an entirely new point-of-sale system.
Here are six mobile payment and contactless payment options that retailers can use to help curb the spread of coronavirus inside their stores.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Your Locations Show Up in AI – But Are They Recommended?