News and Analysis
Where’s the Beef? Multi-Location Steakhouses Moove Forward
Despite the popularity of plant-based meat alternatives, the steakhouse category is far from dead. This week, Olive Garden owner Darden dropped a sizzling $715M to buy the Ruth’s Chris Steakhouse chain, comprising 150 locations and generating $505M last year. It joins multi-location steakhouses Eddie V’s (29 locations) and the Capital Grill (65 locations) in Darden’s […]
Direct Mail is Having a Moment. Incorporate it Into Your Mix
Snail mail never really died. It just went back into its shell during the digital advertising boom. During the pandemic, letter-writing and sending cards became popular. Beyond that, however, multi-location brands are seeing that the good old-fashioned postcard or direct mail may have value. In fact, 58% of marketers have more marketing budget allocated to […]
Groceries Have Opportunities to Build Customer Loyalty
Global consumers, feeling cautious in an uncertain economic climate, are going on fewer holidays and eating out less frequently, according to data analysis from Eagle Eye. This SaaS company powers real-time customer loyalty programs and promotions for grocers and retailers in the U.S. and abroad. In a report, “Grocery’s Great Loyalty Opportunity,” the findings suggest […]
Latest Posts
The David Strategy: How Small E-Commerce Stores Can Beat Big Brands
Sometimes it definitely seems like there’s just no competing with the big names in any given industry. They take up most of the advertising space. Their retail stores are massive. And their digital marketing budgets are practically unlimited, providing access to better rankings, more traffic, and a larger share of the customer base.
However, while it may seem so, the truth is that the Davids can actually outdo the Goliaths rather than just try to keep up. This is especially true in the world of e-commerce, provided that you invest in the right kinds of strategies. In this post, we’ll look at five effective tactics small e-commerce stores can use to beat big brands.
Marketers, Give the People What They Want: Control
There’s a reason ad blocking exists — because many ads aren’t very good, and because consumers rarely get to choose the ads to which they’re exposed to If we change that dynamic by putting the power in their hands, there’s a huge fringe benefit: Ad recall and favorability go up. And if the consumer chooses your ad specifically, favorability and ad recall surge even higher. Why? Because they own the experience and have control. We’re talking stickiness, something every brand wants for their advertising.
CCPA Enforcement Begins. Are Companies Ready?
The California Consumer Privacy Act (CCPA) generated plenty of headlines when it went into effect on January 1st. We covered tools for compliance, the law’s long-term effects, as well as its pitfalls and promise here at Street Fight. But a six-month grace period before enforcement coupled with the arrival of coronavirus shifted the attention of the location data world partially away from the nation’s first major privacy law.
That enforcement grace period ended this week, and with it, a new era in consumer privacy began.
Why You Should Be Using a Demand-Side Platform for Location Advertising
Advertising in 2020 is about the use of precision data, iterative learning, and the ability to be everywhere to a niche group of users.
A key element of success for many advertising agencies, and their clients, is the deployment of a demand-side platform. In this article, we’ll talk about what they are, how they are integral for location-dependent advertisers, and how you can access them.
Customer Engagement Critical for Local Business Survival During Re-Emergence
It has been an especially hard few months for small businesses, many of which will never reopen or will take months – if not years – to recover financially from the shutdowns and reduced patron numbers.
Despite the challenges, there are very real opportunities for sustained growth during this time. To survive and thrive during this next period, local businesses must deepen their customer relationships despite having fewer resources available. While it may sound like a conundrum, this actually presents a significant opportunity to deliver a personalized customer experience and drive loyalty.
Hybrid Events: Preparing for a Digital Future
Hybrid events are becoming more popular due to the world’s current state, the rise of remote working, and because of their appeal to global audiences. But what is this new event format and how can you prepare for it?
We break down this new event form and outline what companies can do to create hybrid events.
Street Fight’s July Theme: Targeting Location
After huddling with the editorial team about our July theme, we all agreed that it could be time to mix it up a bit. So we’re returning to a meat-and-potatoes theme in our lineup: Targeting Location. This will allow us to talk about something else while acknowledging Covid-19’s still rampant status.
What do we mean by “Targeting Location?” A central issue for location-based media and commerce, this is the moving target of how to pinpoint and optimize strategies around device location. It includes topics like location-targeted ads, building audience profiles, attribution, paid search, and location data strategies.
How Z-Axis is Set to Level Up Localized Marketing Post-Covid
The margin for error is thin and every dollar counts. Accuracy and precision are top of mind, as advertisers continue to long for reliable data to make the most strategic decisions in their advertising spending, especially in the digital space.
Advertising technology and localized marketing platforms built their business on the use of GPS signals to provide real-world KPIs like foot traffic attribution, allowing businesses large and small to go beyond the click to reach and engage more precise audiences. And while this technology has certainly improved from its early days, it can only go so far without the introduction of another dimension: z-axis.
Influencer Marketing Stands Out during Pandemic
Covid-19 is capable of producing a special kind of advertising fatigue in which consumers tire of receiving a maelstrom of indistinguishable messages from brands: This is an especially uncertain time. Here are the precautions we’re taking. This is what we’re doing to help out.
It’s not that these messages aren’t necessary, especially as they relate to safety precautions. The fatigue comes from the unrelenting sameness and impersonal character of the content. That’s where influencer marketers can prove to be a brand’s special weapon, and a new report by influencer marketing platform Linqia suggests marketers are capitalizing on the channel.
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