Mobile Commerce Bounces Back
Companies investing in existing user engagement are smart to do so. According to mobile monetization and marketing company ironSource, the average global cost to acquire a single paid install from an individual user in 2020 is $2.24 — which adds up quickly when you start to scale into thousands or hundreds of thousands of users.
So, while it’s important to keep spending on acquisition, retention and retargeting, informed by smart audience segmentation, are perhaps even more essential to ensuring app marketers are monetizing all of their users.
How E-Commerce Apps Can Win Prime Day
Advice abounds about how to prepare for Prime Day 2021 (June 21 and 22) — from perfecting your social strategy to how to score the best deals. Here are a few tips, backed by data, to help your brand come out of online retail’s biggest day with an even bigger win.