News and Analysis
Report: 74% of Businesses Interested in Using AI and Automation
Was the last email newsletter from your favorite jewelry boutique generated by AI? What about the Facebook and Instagram posts from your local coffee shop? Years after big brands first started using AI and marketing automation to generate better ROI from their digital campaigns, small and mid-size businesses have finally jumped on board en masse. […]
Back-to-School 2023 by the Numbers
Although Halloween treats are already appearing on MULO (multi-location) retail shelves, let’s not forget that back-to-school shopping is still in season. Depending on where in the U.S. they live, students can return to academics as early as July these days. Although many schools still start after Labor Day, summer vacation ends early in many regions. […]
The ‘Last Mile’ Looms Large as Q4 approaches
As much as everyone loves Amazon, we must admit, they ruined it for other businesses in terms of raising customer expectations, particularly when it comes to the last mile. Amazon Prime. Next day. Same day. Drones. Amazon does it all, and other shipping providers have had to meet those standards to stay competitive. AxleHire, a […]
Commentary
LBMA: Placer.ai Raises $50m Series B
In this episode of Location Weekly, the Location-Based Marketing Association covers Snap acquiring 3D mapping company Pixel8Earth, Tracesafe and Plot Projects partnering to deliver workplace safety solutions in Europe, Placer.ai raising $50M in Series B capital, and Quotient launching a “Vaccine Dashboard” to enable ad targeting at vaccine sites.
B2B Strategy: How to Use Video Marketing to Build Your Brand
There’s no denying it now: Video is the future of B2B marketing. Time and again, studies show that B2B marketers get the most significant results and highest ROI from video marketing efforts. Perhaps it’s no surprise that 93% of marketers say that video is an integral part of their strategy, and 99% intend to continue using it, per Wyzowl research.
4 Ways Video Management Systems Are Disrupting Retail
Surveillance cameras, typically associated with theft-prevention and security, not only help stores enforce social distancing regulations but also improve the customer experience. Here are four ways retailers can capitalize on video management technology.
Latest Posts
How to Start an Online Store From Scratch
Encouraged by the pandemic, consumers have also openly embraced online shopping. In fact, more of them plan to continue shopping online even after the pandemic is over.
Therefore, it’s an ideal time to start an online store, and this detailed guide can help you get started.
Covid is Changing Search. Here’s How to Respond
Advertisers, brands, and agencies are scrambling to deliver the highly tailored, localized search experiences that Covid-era consumers are increasingly looking for. In fact, 61% of marketers in a recent Forrester study said that improving the efficacy of their local marketing is a high priority for 2021.
So, how can advertisers and marketers navigate this evolving, more localized search landscape and get it right? Here are a few key items to keep in mind.
AWS Launches a Google Maps Rival
In this episode of Location Weekly, the Location-Based Marketing Association covers AWS launching Location Service, a Google Maps competitor, Mood Media being acquired by Vector Capital, Starbucks partnering with Pokemon Go in Asia, Bayern Munich using AR to connect with fans, and Gimbal being sued for patent infringement.
Brands Embrace Live Video to Keep Shoppers Engaged
Live streaming, advertising, and e-commerce are all coming together in a new technology that could change the way brands interact with shoppers online.
“The Covid-19 pandemic has greatly increased the interest in shoppable video tech, on both the brand and consumer side,” says Clicktivated CEO Chris Roebuck.
What’s the Fate of Location Intelligence in 2021?
The biggest thing we predict is location intelligence sector consolidation. This has already gotten started in 2020, considering Foursquare’s merger with Factual, and smaller deals like X-Mode’s acquisition of Location Sciences and Near’s recent Teemo acquisition.
Customer Experience is Your Best Marketing Tool
Providing an outstanding customer experience can be your most powerful and cost-efficient marketing strategy. In a business world where dozens of other companies sell the same products and services as you do, creating an environment where customers enjoy dealing with your company will help your brand stand out from the rest.
Respecting Data Privacy while Boosting Business
The concept of being relevant while not being intrusive is not mutually exclusive. Certain brands have been able to master this delicate balance. One such brand is Apple. Apple knows that I have an iPhone 12, but they aren’t chasing me on all corners of the internet trying to sell me accessories, or worse, another iPhone. However, when I go to the Apple Store app, it has all my devices connected to my Apple ID, creating a curated list of relevant products. This is a masterclass in being relevant without being intrusive.
How to Tell Customer Stories During a Pandemic
How do we continue to market our company and tell our customers’ stories when customer experiences have become a moving target? Here are five tips for how to tell your customer’s story during the Covid-19 pandemic.
SMBs Face Long Road to Recovery in 2021
Sixty-eight percent of SMBs say they are still experiencing a negative impact from the pandemic, and the percentage of business owners experiencing “significant” impact jumped 7% to 50% from June to November.
Businesses that thought the crisis was heading in the right direction back in October are feeling differently today as they see holiday sales figures begin to roll out, and they’re scrambling to find tools, strategies, and other lifelines to help them get by.
NextNav Releases a Plug-in for Vertical Positioning
In this episode of Location Weekly, the Location-Based Marketing Association covers NextNav releasing a developer plug-in for vertical positioning, PointMe developing a solution for “point and click” in the physical world, Pointr & Comfy partnering to make workspaces safer to return to after COVID, and SKODA adding location-based services to their vehicles.
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