News and Analysis
Brand Halloween Holiday Creep 2023
Before you could even put away your beach chair and utter “Pumpkin Spice,” Halloween accessories, boxes of tinsel, faux trees, and December lights began thier holiday creep and began to appear on store shelves. MULO (multi-location) retailers have changed the traditional sales cycle and accelerated the holiday shopping schedule. Halloween 2023 began in July, as […]
Grocers Navigate the Shift from E-commerce to In-Store
More than half of e-commerce grocery customers have left the channel since last year. Where have they gone, and what can grocers do to bring them back? That’s the question many supermarket chains and retail marketers are trying to answer. According to new data from SymphonyAI Retail CPG, 52% of e-commerce grocery customers have left […]
BUST: The Wrong Time for Rite Aid
Bankruptcies and store closings have hit the retail world hard this year. Bed Bath & Beyond was the most notable, and Christmas Tree Shops and Jenny Craig are among the other retail brands that closed doors in 2023. Rite Aid is the latest MULO (multi-location) brand to suffer the impact of retail shrinkage. Although the […]
Commentary
Apple’s New Privacy Rules Are Here. Are Mobile Advertisers Ready for Them?
With Apple’s privacy changes finally live in the form of iOS 14.5 availability, a question must be asked — how ready are advertisers for these changes? Our data indicates that most aren’t ready.
No Cookies, No Problem: Harnessing the Power of Multi-Dimensional First-Party Data
While many have said that the deprecation of third-party cookies and tracking mechanisms will have a negative impact on personalized marketing, the fact is that this has finally opened the door to a much more effective approach: making full use of the richness of available first-party data.
Subscription-Based Pricing: Advantages for Businesses and Customers
The question is: Will a subscription-based pricing strategy be beneficial for your business, or do you risk scaring off clients this way?
We’ll explore the benefits of subscription-based pricing for companies and their customers and when you should consider this structure.
Latest Posts
5 Cashierless Retail Platforms
In a bid to minimize contact between customers and employees, retailers have started investing more heavily in these cashierless retail platforms.
How Will Retail Redefine Itself in the ’20s?
This post is the latest in our “Disrupting Retail” series. It’s our editorial focus for the month of February, and you can see the rest of the series here. One positive phenomenon of the Covid era has been accelerated digital transformation in traditional sectors. This could be a blessing in disguise, as sectors like retail could […]
How Agility Will Reshape the Marketing Landscape in 2021
Agility will be the factor that separates the winners from the losers this year. Agility means having the corporate structure and mentality to pivot fast.
DOOH Growth Trajectory in 2021
After a year spending a great deal of time at home and on screens, people want to get outside—making digital out-of-home (DOOH) a huge opportunity this year.
Tapad’s Switchboard Aims to Unify Fragmented Identity Solutions
In lieu of the cookie, ad tech firms are proposing a slew of disparate solutions. To solve the fragmentation issue, Tapid launched Switchboard this morning.
Amazon Advertising Juices Earnings, Fueled by Growth in PPC
A whopping 75% of third-party Amazon sellers are now using Amazon Pay-Per-Click (PPC) advertising to promote their products on the site, according to a survey by the all-in-one selling platform Jungle Scout. Those sellers are achieving some enviable results.
Newsletter Marketing Exploded During the Pandemic. What Comes Now?
Newsletter marketing boomed during the pandemic. We’re already beginning to see signs of what will come next for the email newsletter industry.
How to Create Video Ads for Local Businesses
Want to create an engaging video ad to promote your local business? Read on to get tips on creating a video ad that will get you more clicks and conversions.
Brands Shift OOH Ad Strategy on Super Bowl Sunday
Brands will use this unusual Super Bowl to give their 2021 OOH ad strategy a test run. But they’ll also face challenges unprecedented for Super Bowl marketers.
DISQO’s Case for Panel Data as the Post-Cookie Solution
Audience insights firm DISQO thinks it has the solution that will fill the data holes the deprecation of third-party cookies will cause: panel data.
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