News and Analysis
Party On! Bankruptcy for Party City May Not Be the End
The media is filled with stories these days of MULO (multi-location) retailers closing stores and doors and declaring bankruptcy. Our BUST series covered Bed Bath & Beyond, Jenny Craig, Christmas Tree Shops, and others. But before you start ringing the death knell on one more MULO brick-and-mortar retailer or restaurant, be aware that the party […]
Mailchimp Launches GenAI-Powered Marketing Assistant for SMBs
The email marketing and newsletter giant Mailchimp is at it again. Earlier this week, the company launched its latest game-changing solution for SMBs — a marketing assistant powered by generative AI. Intuit Assist for Mailchimp is expected to help businesses generate content, personalize their marketing, and learn faster from their marketing mistakes. Rather than being […]
Head of the Class — Back-to-School Marketing Language Trends
Very few seasons connote change the way the back-to-school season does. Even for those of us who are no longer in school, the shorter days and cooler mornings mean that a new school year (and, by default, autumn, if you live somewhere lucky enough to experience it) is soon upon us. And every time summer […]
Commentary
Using Business Insights to Complement Automation and Optimize Search Strategy
With automation leveling the playing field, marketers need to find new ways to use their proprietary business intelligence to keep an edge over their competitors in search. Marketers can add immense value to automation, maximizing its ability to drive strong performance.
LBMA: Verve Group’s Acquisition of Beemray
In this episode of Location Weekly, the Location-Based Marketing Association covers Instagram rolling out a product called “drops,” Intent IQ launching a new opt-in data sharing platform, NielsenIQ acquiring Label Insight, Simpleview investing in Stroll, and Verve Group acquiring Beemray.
E-Commerce Security Risks and How to Stay Safe
Online spending in the US exploded amid COVID. It’s becoming an essential part of the way even mom-and-pop shops do business, and an increasing number of startups are doing away with physical stores entirely. Whether you’re in the latter or the former group, you’ll want to take steps to ensure that your e-commerce shop is a safe place for your clients and their data.
Latest Posts
The Comment Section Could Be the Next Big Source of Audience Data
Comments sections can be a source of feedback, wisdom, and community. They can also provide rich, first-party audience data. OpenWeb is betting on the latter.
Firefly Launches StreetIQ Platform with Puma Campaign
The Location-Based Marketing Association covers Firefly launching its Street.IQ platform with a Puma campaign, putting automobile advertising into action.
Expert Roundup: How Will Retail Transform in 2021?
Retail transformation experts expound on Google and Amazon’s approaches to e-commerce, managing customer relationships, and targeting after cookies.
The New Content King: Short-form Audio
With so many hours in the day, people are getting screened out. That’s why audio is coming back with a vengeance.
The Case for Internet Tracking
What does Apple’s IDFA change really mean for consumers? It will undermine personalization, make it harder for SMBs to compete, and upend free services.
The Stakes of Apple’s IDFA Change
The IDFA change means that iPhone users will be asked whether they want to allow tracking when they open apps. It will deal a blow to digital advertising.
Looking for the ‘Big Picture’ in Local Search
Tunnel vision is an issue that’s long plagued the SEO community. Single-location rank trackers don’t tell the complete story of how well a business is really performing in local search results. But with so many avenues to go down in measuring success, it’s almost impossible not to get sidetracked from time to time. If businesses […]
How Restaurants Are Using Interactive AR in 2021
Restaurants, retailers, and other local businesses looking to engage customers in a socially-distant way are giving AR-enabled interactive experiences a try.
This Startup Enables Human Connections at Virtual Events — Here’s How
Virtual event organizers are struggling to reproduce the human connections that people crave in a digital-first environment. Welcome is working on a solution.
Snap Acquires StreetCred, IsWhere Partners with Huawei
In this episode of Location Weekly, the Location-Based Marketing Association covers Snap acquiring StreetCred, Refinery Lab bringing Mobilosoft to the U.S., Hypertrack announcing a location-based software suite for the gig market, and IsWhere partnering with HUAWEI cloud.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature