News and Analysis
Labor Day Retail Trend: In-Store Shoppers Search for ‘Seasonal Delights’
As Labor Day weekend approaches, consumers across the United States are gearing up for a unique shopping experience. While online shopping has become a significant part of daily life for most Americans, the holiday weekend is expected to witness a surge in in-store shopping. A recent survey of Labor Day shopping preferences conducted by Vibenomics, […]
AdTech Leaders Navigate Ethical Frontiers for Generative AI
Generative AI has had a breakout year in 2023, but as more adtech companies adopt the technology to optimize campaigns, analyze behavior, and personalize both online and offline experiences, consumers are pushing back. According to a survey by Salesforce, there’s a growing distrust of AI and companies that use it. The race to build out […]
New Partnership Seeks to Address CTV Advertising Gaps
Let’s hear it for the lower funnel: that could be the rallying cry of QSR and financial-services clients this fourth quarter. Amid possible economic softening, the lower funnel is a tried and true performance-marketing path for all kinds of KPI’s from engagement to sales. To more effectively measure sales outcomes from lower-funnel marketing, Attain, a permissioned-commerce […]
Commentary
LBMA: Verve Group’s Acquisition of Beemray
In this episode of Location Weekly, the Location-Based Marketing Association covers Instagram rolling out a product called “drops,” Intent IQ launching a new opt-in data sharing platform, NielsenIQ acquiring Label Insight, Simpleview investing in Stroll, and Verve Group acquiring Beemray.
E-Commerce Security Risks and How to Stay Safe
Online spending in the US exploded amid COVID. It’s becoming an essential part of the way even mom-and-pop shops do business, and an increasing number of startups are doing away with physical stores entirely. Whether you’re in the latter or the former group, you’ll want to take steps to ensure that your e-commerce shop is a safe place for your clients and their data.
Apple’s New Privacy Rules Are Here. Are Mobile Advertisers Ready for Them?
With Apple’s privacy changes finally live in the form of iOS 14.5 availability, a question must be asked — how ready are advertisers for these changes? Our data indicates that most aren’t ready.
Latest Posts
How Restaurants Are Using Interactive AR in 2021
Restaurants, retailers, and other local businesses looking to engage customers in a socially-distant way are giving AR-enabled interactive experiences a try.
This Startup Enables Human Connections at Virtual Events — Here’s How
Virtual event organizers are struggling to reproduce the human connections that people crave in a digital-first environment. Welcome is working on a solution.
Snap Acquires StreetCred, IsWhere Partners with Huawei
In this episode of Location Weekly, the Location-Based Marketing Association covers Snap acquiring StreetCred, Refinery Lab bringing Mobilosoft to the U.S., Hypertrack announcing a location-based software suite for the gig market, and IsWhere partnering with HUAWEI cloud.
5 Cashierless Retail Platforms
In a bid to minimize contact between customers and employees, retailers have started investing more heavily in these cashierless retail platforms.
How Will Retail Redefine Itself in the ’20s?
This post is the latest in our “Disrupting Retail” series. It’s our editorial focus for the month of February, and you can see the rest of the series here. One positive phenomenon of the Covid era has been accelerated digital transformation in traditional sectors. This could be a blessing in disguise, as sectors like retail could […]
How Agility Will Reshape the Marketing Landscape in 2021
Agility will be the factor that separates the winners from the losers this year. Agility means having the corporate structure and mentality to pivot fast.
DOOH Growth Trajectory in 2021
After a year spending a great deal of time at home and on screens, people want to get outside—making digital out-of-home (DOOH) a huge opportunity this year.
Tapad’s Switchboard Aims to Unify Fragmented Identity Solutions
In lieu of the cookie, ad tech firms are proposing a slew of disparate solutions. To solve the fragmentation issue, Tapid launched Switchboard this morning.
Amazon Advertising Juices Earnings, Fueled by Growth in PPC
A whopping 75% of third-party Amazon sellers are now using Amazon Pay-Per-Click (PPC) advertising to promote their products on the site, according to a survey by the all-in-one selling platform Jungle Scout. Those sellers are achieving some enviable results.
Newsletter Marketing Exploded During the Pandemic. What Comes Now?
Newsletter marketing boomed during the pandemic. We’re already beginning to see signs of what will come next for the email newsletter industry.
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