News and Analysis
Retailers Revolutionize Store Location Selection with Geospatial Intelligence
It’s a tale as old as time. A retailer picks a storefront, leases a building, and renovates a space — only to discover that the location itself is a dud. Maybe there isn’t enough foot traffic, or parking is too difficult. Or maybe shoppers in the neighborhood just aren’t interested in buying whatever products the […]
StoreConnect, a Trailblazing Force in E-commerce, Raises $9 Million
E-commerce has come into focus as a critical solution — sometimes the only solution — for small and mid-size businesses that want to sell outside their physical stores and collect insights into consumer behavior. Given the important role that online sales now play in local commerce, it’s no surprise that firms focused on the e-commerce […]
Search Fails May Cost Retailers as Much as $13.8B in Sales This Holiday Season
MULO (multi-location) retailers struggle to compete with Amazon, the online giant. But they are never going to win that battle if they don’t focus on search for the holiday season. A new study by Nosto reveals that as much as $13.8B in sales may be lost on Black Friday and Cyber Monday (BFCM) because when consumers […]
Commentary
Retailers, It’s Closing Time for Open Web Advertising
The digital ad industry is now living in the future we’ve been warned about for years — or one facet of that future, at least. We’re effectively living in a post-third-party-cookie world. But it’s not the end for retail marketing.
What Brands Can Do When the Cookie Crumbles
As third-party cookies are phased out, brands will have to stay nimble to weather the transition successfully. It’s a good idea to shift focus to contextual marketing and build up first-party data now. Keep an eye on better alternatives like Unified ID 2.0, and watch how agencies are adapting. That way, you’ll be ready when the cookie crumbles.
Anonymized, Localized Shopper Data Offers a New Beginning for Brand Marketers
Rather than fear upcoming changes, marketers should welcome the steps being taken to safeguard consumer data privacy and recognize the opportunity to leverage the massively rich, privacy-compliant consumer data sets that are still available to them.
Latest Posts
Pivoting Toward the New Consumer Experience: The 2021 Brand Innovation Survey
Most marketers have accepted that they are in the process of defining a new purchase journey that will persist into the future.
Gowalla Returns with AR Location Lenses
In this episode of Location Weekly, the Location-Based Marketing Association covers the GroundLevel Insights and Town of Whitby Project, Vodafone rolling out centimeter-level tracking, GPS tracking for dementia patients with GTX Corp solution, and Gowalla coming back with AR location lenses.
Expert Roundup: How Will Retail Transform in 2021? Part II
In part II of our retail expert roundup, we cover mixed reality’s role in retail, data, and privacy compliance, and how retail can recover and rebound in 2021.
Retailers Use AI to Rebuild the Customer Experience
Retailers are using artificial intelligence to enhance the customer experience and also run their own back-end operations more efficiently.
How Agencies Can Thrive as Data Restrictions, and Walled Gardens, Gain Strength
Agencies must figure out how to help clients navigate the new privacy era of digital ad targeting. They can thrive despite new advantages for walled gardens.
The Convenience Consumer Is Here to Stay
The convenience consumer values brands that meet them where they are, allowing them to act on their own terms. Tech allows retailers to cater to these customers.
Yelp Launches New Takeout Management Tools for Restaurants
Yelp announced that it would be evolving its Waitlist system and introducing new features designed to streamline restaurants’ front-of-house operations.
The Customer Touchpoints Businesses Aren’t Thinking Enough About
Businesses can’t ignore that more and more of their success is linked to apps and services they don’t own. They need to get a view of customer touchpoints.
One Year Later: How Covid Hit Ad Tech and How It’s Recovering
Covid bludgeoned ad spend, cut budgets, and forced ad tech providers to get crafty to survive. On top of that, 2021 is throwing its own curveballs, especially related to privacy, as Apple and Google downgrade tracking.
How Apple’s IDFA/ATT Change Will Affect App Publishers
If Apple doesn’t change course, we’re in for a possibly very humbling year for SMB app publishers and an App Store that advantages the largest publishers with the biggest wallets
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature