News and Analysis
The Cookie Is Crumbling: Americans Demand Better Privacy, Transparency, and Control
The ongoing debate surrounding the death of the cookie has prompted leaders in ad tech to reevaluate modern advertising practices and search for more privacy-conscious and user-friendly alternatives. Users are demanding greater privacy — including transparency, choice, and control over how their data is used. In addition, Apple has diminished the retargeting connection through IDFA, […]
The MULO Dozen: October Brands in Review
Last month, we launched this new section, recapping some of the highlights across MULO (multi-location) brands — retailers, restaurants, c-stores, service businesses, and any other establishment that have multiple locations (or aspires to scale to that level), as well as the agencies that help them flourish. We cover: INNOVATION: Here are the brands that are […]
Study Reveals What Drives Attention From CTV Ads
We know that attention is a critical metric for advertising, especially on channels like connected TV (CTV), where advertisers are not only trying to reach their target audiences, but also to engage them to drive real business outcomes. We also know that it’s incredibly difficult to determine what, exactly, drives more attention from CTV ads. […]
Commentary
Marketers, We Need More Accurate Attribution Modeling
In order to produce accurate attribution models, data must be combined, centralized, clean, valid, and recent. Brands that compile customer data from all channels and assemble the tech that produces multi-faceted views of customer journeys will have a competitive advantage. AI-driven modeling is possible with the right data tools in place.
The Next Era of Data Intelligence: Privacy by Design
While people seem to be increasingly aware of the problem posed by surveillance-based advertising, the demand for customized experiences has not decreased. But how are brands supposed to get to know their consumers and create customized experiences without access to data?
Expert Roundup: Data-Driven Advertising’s New Playbook
Experts from StitcherAds, AdColony, VRTCAL, ENGINE, and Placements.io weigh in on the future of data-driven advertising as privacy changes accrue. In particular, the crew discusses the resurgence of contextual ads and the intersection between privacy and antitrust issues.
Latest Posts
How E-Commerce Apps Can Win Prime Day
Advice abounds about how to prepare for Prime Day 2021 (June 21 and 22) — from perfecting your social strategy to how to score the best deals. Here are a few tips, backed by data, to help your brand come out of online retail’s biggest day with an even bigger win.
LBMA: NextNav Merging with Spartacus
In this episode of Location Weekly, the Location-Based Marketing Association covers a free laundry service for the homeless, Rockbot teaming with Clear Channel on the airport market, NextNav merging with Spartacus to go public, and solar-powered e-paper bringing real-time signs to the Bavarian ski resort.
Our Industry’s Efforts to Solve the Identity Crisis Are Grossly Misdirected
Today’s industry trades are clogged with speculation and solutions addressing the forthcoming upheaval of the digital identity landscape. Unfortunately, little of the discussion and proposed paths forward are focused on mobile apps, the environment in which the loss of consumer targeting capabilities is going to be most devastating.
7 Things to Know About Cannabis Marketing
Legal cannabis sales skyrocketed 46% last year, and the industry’s marketing sector is growing alongside it. But marketing a substance that is only recreationally legal in 14 states and medicinally permitted in 36 requires a more targeted approach than ads for soft drinks or toilet paper. Here are seven things to know about cannabis marketing.
Expert Roundup: How is Mapping Innovation Playing Out? Part I
Mapping is one of those foundational “meat and potatoes” topics in Street Fight’s repertoire that buttresses local commerce. But despite its longstanding positioning at the center of that world, and its mature status, it still somehow continues to show rapid transformation and innovation cycles. Experts from HERE Technologies, GroundTruth, and SafeGraph expound on the state of mapping tech.
Executives Should Support Vaccinations. They Are Just Good Business
Encouraging vaccination simply makes better strategic sense for any business facing system-wide unknowns, especially in the online/tech space. This is a moment for all e-commerce professionals to lead.
Educating Advertisers on Streaming TV: Tips for 2H Planning
With explosive growth, there always comes a bit of a learning curve. Navdeep Saini, co-founder and CEO of DistroScale, the parent company of DistroTV, explains how the pandemic accelerated streaming TV market growth and what advertisers should be aware of as we approach 2H planning.
MOLOCO Leverages Machine Learning for Ad Creative
When Dynamic Creative launches this morning, MOLOCO will become one of the first players in the industry to apply algorithms to creative, not just to make creative design and production easier, but also for more efficient production of ads across the programmatic ecosystem.
Vungle Acquires Influencer Marketing Platform JetFuel
Just this morning, the mobile performance marketing platform Vungle announced its acquisition of JetFuel, an influencer marketing platform headquartered in San Francisco. JetFuel’s platform provides app developers and other advertisers with a way to scale marketing campaigns across an expansive network of verified influencers, with a combined reach of more than 4 billion Instagram followers, 1.5 billion TikTok followers, and 100 million daily Snapchat views.
How Diverse Content Production Helps You Become A Thought Leader
Blog posts are great, but they’re not the only thought leadership format. Videos and other media can expand your reach and boost your reputation.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature