News and Analysis
AppsFlyer Fortifies Privacy-Focused Analytics with devtodev Acquisition
The recent acquisition of devtodev by AppsFlyer, a global leader in marketing measurement, attribution, and data analytics, has sent ripples through the industry. In a discussion with Oren Kaniel, AppsFlyer CEO and Co-founder, he shed light on the significance of this acquisition, emphasizing how it positions AppsFlyer as the pioneer in analytics within the newly […]
The 3 Technologies MULO Restaurant Businesses Need Today: A Chat with Eric Seymour
Eric Seymour is the VP of Channel Programs at me&u. The company provides tech-powered ordering to restaurants. He believes strongly that the right technologies, combined with the best possible human-customer interaction, can help solve many of the problems multi-location (MULO) restaurants face today in terms of service and satisfaction today. What are the top three […]
Applying the Golden Rule to Omnichannel Retail Marketing
Tim Mason is not only CEO of Eagle Eye, a SaaS company that provides global personalized retail marketing via its loyalty and promotions platform, AIR, he is also a 30-year retail industry veteran, author, and keynote speaker. Before becoming head of Eagle Eye in 2016, Mason held senior executive positions at Tesco, the largest multinational […]
Commentary
Is Snap Building a Local Discovery Engine?
Snap wants to compete with Google Maps as a local search and discovery engine. That’s a tall order, but Snap could have an edge in socially-fueled map results. As often, it’s all about the data.
How to Use Location-Based Marketing to Drive Conversions
On a very basic level, location-based marketing allows businesses to target consumers by monitoring their geographic location. In this article, we dive deeper into the technological aspects and achievements of location-based marketing. Keep reading for all the information those in the tech industry should know about location-based marketing.
A Privacy-First Approach to Personalization
As privacy laws continue to gain global traction, now is the time for marketers and brands to revamp their data practices and put the “person” back into personalization. To regain consumer trust, today’s brands need to embrace a privacy-first mindset and adopt transparent data collection practices.
Latest Posts
LBMA: Moving Walls Ties OOH to Local, Targeted Offers
In this episode of Location Weekly, the Location-Based Marketing Association covers Hallmark printing custom messages in cards and mailing them out, Moving Walls tying OOH to local targeted offers, Nexyad and HERE teaming up for next-gen vehicle safety service, and U-Blox launching its PointPerfect location service.
More Brands Are Rewarding Customers with Digital Currency. Here’s Why
Permission.io CEO Charlie Silver sees blockchain technology as one of the best mechanisms for issuing digital rewards in the form of cryptocurrency, and he says the ability to issue a desirable reward is essential for those brands that want to succeed in the next era of permission-based digital advertising.
5 Startups Offering Blockchain for Loyalty Programs
In a nod to just how mainstream blockchain technology and cryptocurrencies like Bitcoin and Dogecoin have become, 44% of people now say they’d like to receive loyalty rewards in the form of digital assets. By offering digital currencies as an alternative to cash-back rewards, retailers are helping their programs stand out and bringing curious shoppers back into their stores.
With Fresh Funding, dataPlor Expands to Map the World
dataPlor was founded in 2016 with a mission to map the businesses of the developing world. But before it could extend its reach across oceans, the company focused for years on just one country, Mexico. Now, with the help of expanded seed funding it announced just this morning, the startup is taking a technology-first approach to enrich its database, map vast territories, and accelerate growth.
4 Ways Growth Marketing Automation is Re-Writing the Book on Engagement
Growth marketing automation is transcending lead generation to create powerful automated experiences that improve engagement through each stage of the customer journey, transforming one-time buyers into brand evangelists.
These Consumer Trends Will Define Retail in Summer 2021
Brands that don’t want to be seen as “digital laggards” will need to deploy omnichannel strategies to meet consumers where they are, pairing the digital innovations of the Covid era with effective brick-and-mortar customer experiences.
5 Best Ways to Market Your Growing Franchise
With the post-pandemic market in mind and the larger availability of digital marketing techniques, here are five current ways to best market your growing franchise.
Anti-Surveillance Group Claims Privacy and Antitrust Are Intertwined Issues
Two of the major policy complaints to arise about the technology sector over the past few years have been that advertising platforms, most notably Google, Facebook, and Amazon, compromise user privacy and that a select few companies — the aforementioned names plus Microsoft and Apple — are so powerful that they prevent new innovators from competing. An open letter by privacy-oriented enterprises alleges that the two issues are intertwined.
Why Are Brands Struggling to Track Influencer Campaigns?
Without accurate ways to measure and monitor the success of influencer campaigns, most brand marketers are left sitting in the dark. And many of the metrics used to track the success of campaigns on traditional advertising channels don’t work with influencer marketing, where context is everything and the volume of brand mentions can be deceiving. The data company Sama thinks it has a solution.
LBMA: OneNav Raises $21 Million
In this episode of Location Weekly, the Location-Based Marketing Association covers Buffalo’s Olmstead Park using AR to bring history to life, Quan Media and AdQuick helping FreshDirect measure OOH ad performance, Kinetic and MyHome.ie teaming up on location-based real estate ads, and OneNav raising $21 million.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem