News and Analysis
Compliant Launches Publisher Platform to Combat Illegal Data Sharing
In response to the pressing issue of illegal data sharing on digital publishing platforms, Compliant, a leading data compliance technology company, has introduced a new publisher platform. This platform utilizes advanced AI, termed Compliant Audit Technology, to identify and eradicate compliance risks and vulnerabilities within a publisher’s site. The move follows alarming findings by Compliant, […]
Conversational Commerce: The Next Frontier in Personalized Customer Journeys
In the fast-evolving landscape of e-commerce, a renewed emphasis on personalization has reshaped customer experiences. Guided shopping, propelled by tools like chatbots and quiz platforms, has become commonplace. Now, as cutting-edge AI and machine learning technologies come into play, a new frontier emerges in the form of conversational commerce. But what exactly is conversational commerce, […]
AppsFlyer Fortifies Privacy-Focused Analytics with devtodev Acquisition
The recent acquisition of devtodev by AppsFlyer, a global leader in marketing measurement, attribution, and data analytics, has sent ripples through the industry. In a discussion with Oren Kaniel, AppsFlyer CEO and Co-founder, he shed light on the significance of this acquisition, emphasizing how it positions AppsFlyer as the pioneer in analytics within the newly […]
Commentary
LBMA: Groupon and Booksy Partner on Salon Appointments
In this episode of Location Weekly, the Location-Based Marketing Association covers Groupon and Booksy partnering on salon appointments, the Nike Store in Seoul tying real-time data to DOOH, Kroger teaming with Kitchen United on ghost kitchens, and Bluedot pursuing gamification with real-world AR.
Is Snap Building a Local Discovery Engine?
Snap wants to compete with Google Maps as a local search and discovery engine. That’s a tall order, but Snap could have an edge in socially-fueled map results. As often, it’s all about the data.
How to Use Location-Based Marketing to Drive Conversions
On a very basic level, location-based marketing allows businesses to target consumers by monitoring their geographic location. In this article, we dive deeper into the technological aspects and achievements of location-based marketing. Keep reading for all the information those in the tech industry should know about location-based marketing.
Latest Posts
8 Ways Your CX Can Increase Revenue
Here are the eight ways you can utilize low-code platforms to make customer interactions frictionless and digitize critical areas of your business.
6 Retail Tech Solutions for Addressing Labor Shortages
Retail technology platforms that may have been overlooked before the pandemic are now coming into focus as businesses begin to understand their true value. Using a combination of artificial intelligence, machine learning, IoT, and big data, a number of startups have started positioning their platforms as possible solutions to the labor shortages that retailers and restaurants are facing in 2021. Mobile ordering kiosks, autonomous checkout systems, and even machine vision algorithms are all being used to help businesses greet customers, restock shelves, and even clean messy areas with more efficiency.
What’s Next After the Cookie Goes Away? Incrementality
While there are several different approaches to take in the post-privacy world — from probabilistic attribution to media mix modeling — incrementality is, and will become, an even more important tool in the marketer’s measurement toolbox.
Fisherman Pioneers the No-Effort Web for Small Businesses
Fisherman is pioneering what CEO and co-founder Ameet Kallarackal calls the “no-effort Web.” Beginning with a focus on restaurants, which still make up about 90% of its customer base, Fisherman is aiming to be the simplest, most automatic option available for small business owners and operators to create websites. The company claims to get the job done in just two minutes and typically has a website ready for a potential customer, often based purely on the business’ name and address, before approaching them.
The Data Balance: How to Deliver Privacy and Personalization
It’s possible for merchants to provide personalization alongside customer data privacy—in fact, it’s a must for businesses that want to retain customer trust and remain viable. In order to balance using data for personalization with respecting customers’ privacy, it’s important to first understand the current consumer data and privacy landscape.
What’s Driving Retailers to Implement Autonomous Checkout
Convenience stores have been the first frontier for autonomous checkout, with grocery to follow. While today, it’s still rare to find autonomous checkout in stores, I think that within two years, people will have at least one store in their neighborhood that offers the technology. And within five years, autonomous checkout will be common and preferred by the majority of shoppers. While Covid may have accelerated the shift, this technology is here to stay.
Is Amazon Primed for the Data Privacy Era?
In a world that favors first-party networks — especially those with ample web traffic outside of iOS apps — it doesn’t get much bigger than Amazon. The question is if the e-commerce giant can attract advertisers en masse with the reach of its ad network plus the unfettered targeting and first-party contextual relevance of the world’s largest online store.
LBMA: Moving Walls Ties OOH to Local, Targeted Offers
In this episode of Location Weekly, the Location-Based Marketing Association covers Hallmark printing custom messages in cards and mailing them out, Moving Walls tying OOH to local targeted offers, Nexyad and HERE teaming up for next-gen vehicle safety service, and U-Blox launching its PointPerfect location service.
More Brands Are Rewarding Customers with Digital Currency. Here’s Why
Permission.io CEO Charlie Silver sees blockchain technology as one of the best mechanisms for issuing digital rewards in the form of cryptocurrency, and he says the ability to issue a desirable reward is essential for those brands that want to succeed in the next era of permission-based digital advertising.
5 Startups Offering Blockchain for Loyalty Programs
In a nod to just how mainstream blockchain technology and cryptocurrencies like Bitcoin and Dogecoin have become, 44% of people now say they’d like to receive loyalty rewards in the form of digital assets. By offering digital currencies as an alternative to cash-back rewards, retailers are helping their programs stand out and bringing curious shoppers back into their stores.
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