News and Analysis
Snack Tech: The Ultimate Brand Loyalty App
Cookies and chips are tech terms. But now digital meets dough (both kinds) as one MULO (multi-location) bakery brand is getting noticed for its loyalty app. Crumbl (a 700-location brand) has been shouted out in food and beverage media as having one of the top 10 apps. It is #6 in the top 10 most […]
BOOM: Tutoring & Learning Centers
It’s a (sad) fact. About half of students in 2023 started the school year behind grade level.The pandemic, combined with digital distractions, has had an impact on how kids are performing in school. But MULO (multi-location) tutoring centers are coming to the rescue. The private tutoring market is expected to grow to $106 billion by […]
The New Grocery Store
The General Store of the 1800s eventually became the supermarket (when the Astor Market in New York and Piggly Wiggly in Tennessee opened their doors in the early 1900s. From 1915 to 1975, A&P was the largest grocery store in the U.S. (and the biggest retailer of any kind). Fast-forward to our current omnichannel and […]
Commentary
What Becomes of Brand Identity in a World of Changing IDs?
Branding is in the eye of the beholder. Or, as Al Ries and Jack Trout’s classic marketing text Positioning, the Battle for your Mind puts it, a brand’s positioning is the space it occupies in the mind of the prospect. Decades of the world’s best marketing leaders and agency pros have rallied around this definition. If it’s true, what happens to measuring brand identity and positioning with the dramatic shift in one of the best attribution tools marketers have ever known?
How Human-to-Human Marketing Can Counter the Labor Shortage and Drive Q4 Growth
In times of economic uncertainty, local communities look to support their own, ensuring businesses stay open and neighborhoods stay strong. What most brands miss is that they are a legitimate part of the community fabric and can leverage their place in that fabric as a marketing and sales asset.
Smart Brand Strategy in an Endemic Era: How to Effectively Gain Trust
The future of brand strategy is all about increasing engagement with quality interactions in a way that inspires loyalty and trust from a brand’s prospective audience.
Latest Posts
OOH Advertising Strategy is Evolving with Measurement Advances
OOH may appear to be the antithesis of the efficiency- and measurement-obsessed norms of the digital advertising era: one-to-many and not easily attributable. But the channel is evolving, becoming easier to measure and to strategize around thanks to technical breakthroughs.
LBMA: Etsy Launches a Virtual AR Showroom
In this episode of Location Weekly, the Location-Based Marketing Association covers Uber Eats rolling out pumpkin delivery in 3 cities, Lancome debuting a virtual pop-up store in the UK with ByondXR, Reveal Mobile acquiring MIRA, Kantar and Route joining forces on OOH measurement, and Esty launching a virtual AR showroom with The Etsy House.
Stop Flying Blind: Why Closed Feedback Loops Matter More Than Ever
These changes have a lot of marketers feeling like they’re flying blind, but you don’t have to stay lost in the fog. Instead, you can use automated surveys to take your customers’ pulse, establish a solid baseline, and execute a closed-loop feedback strategy to continuously improve. This approach will give you the key metrics you need to consistently deliver a great customer experience in three steps.
Innovation Brief: Amazon, Twitch & Facebook
Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Amazon’s robotic endeavors, Twitch Paid Boost, and Facebook’s latest controversies.
Fast Brings New Headless Checkout Capabilities to Live Events
Buyers can purchase a seller’s product in one click, directly from a Fast Checkout button on a review page, an email, or another digital avenue. That means Fast’s new headless checkout system could be a big payday for certain digital publishers and bloggers as well as live events.
Reveal Mobile Acquires OOH Location Intelligence Startup Mira
The acquisition creates what Reveal describes as the first ad tech SaaS platform to provide attribution reports for online-to-offline, offline-to-online, and offline-to-offline marketing campaigns. The company will be bringing Mira’s entire team onboard.
Bluefin Wants to Devalue Your Data
For those not in the know, talk of a company wanting to devalue their company’s data might inspire fears of ruthless competitors coming to steal a precious resource. But in fact, Bluefin, the company whose core mission is devaluing data, does not want to steal your information; it wants to shield your data from that very outcome.
What Becomes of Brand Identity in a World of Changing IDs?
Branding is in the eye of the beholder. Or, as Al Ries and Jack Trout’s classic marketing text Positioning, the Battle for your Mind puts it, a brand’s positioning is the space it occupies in the mind of the prospect. Decades of the world’s best marketing leaders and agency pros have rallied around this definition. If it’s true, what happens to measuring brand identity and positioning with the dramatic shift in one of the best attribution tools marketers have ever known?
How Human-to-Human Marketing Can Counter the Labor Shortage and Drive Q4 Growth
In times of economic uncertainty, local communities look to support their own, ensuring businesses stay open and neighborhoods stay strong. What most brands miss is that they are a legitimate part of the community fabric and can leverage their place in that fabric as a marketing and sales asset.
October Theme: Hybrid Holidays
Last year, facing peak Covid contagion with no vaccines available, Street Fight dubbed its annual month of holiday-related retail and marketing coverage “home for the holidays.” This year, brands face a more uncertain landscape: hybrid holidays.
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