October Theme: Hybrid Holidays

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Last year, facing peak Covid contagion with no vaccines available, Street Fight dubbed its annual month of holiday-related retail and marketing coverage “home for the holidays.” This year, brands face a more uncertain landscape: hybrid holidays.

This these means that, for the next three months but especially this month, Street Fight will be reporting stories and welcoming insights on how retailers and marketers are tackling the holiday season.

How do businesses large and small communicate effectively with customers across online and offline channels? How much online growth, if any, should we expect after a watershed year in which e-commerce soared? What is on the cutting edge of retail tech as brands try to make customers feel safe about in-store shopping while fostering a seamless experience for those who take a hybrid approach?

We hope our readers will proactively get in touch with their own stories and insights. Please reach out to me at [email protected] if you would like to weigh in with a byline or interview with one of the reporters on our team.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]