News and Analysis
Eagle Eye’s AI Product Can Scale, Personalize Promotions at Retail
When Eagle Eye introduced its data-centric solution powered by AI earlier this year, its intended business targets were grocery and retail verticals. The offering uses retailers’ existing customer data to generate personalized promotions for consumers at scale. In this way mass promotions can be segmented and curated specifically for individuals, said Cédric Chéreau, Untie Nots Co-Founder […]
Just For You: MULO Brands Built Around Personalization
The Bear Cave is a grown-up version of the kids’ multi-location (MULO) brand Build-a-Bear. Personalization or the concept of making something unique as a gift or for yourself is nothing new. Most people like to think of themselves as unique beings with specialized tastes. Mainstream brands like Chipotle, Starbucks, and salad and ice cream franchises […]
The Franchise of the Future
The franchise MULO (multi-location) business model has been around since 1731 and boomed in the U.S. in 1960, with the formation of the International Franchise Association (or IFA). The IFA now represents 1,300 franchisors, 10,000 franchisees, and more than 600 professionals and suppliers to the industry, according to its website (which also features a robust […]
Commentary
LBMA: Supermarket Uses In-Store Data to Drive Programmatic DOOH Ads
In this episode of Location Weekly, the Location-Based Marketing Association covers Life360 acquiring Tile, Albert Heijn using in-store data to inform programmatic DOOH ads, Mondelez Vietnam using AI in a mooncake marketing campaign, and WaitTime bringing load-balancing tech to retail with a Mall of America pilot.
Is Shopify Plus Worth It? Here’s What You Need to Know
So, what version of Shopify do you really need? Shopify Plus is the top-tier option and the priciest, but it offers exclusive features and capabilities designed to skyrocket growth and sales. Learn more about what Shopify Plus has to offer and see if it’s the best choice for your business.
How D2C Brands Are Capitalizing on Physical Stores and Shifting Metrics of Success
Now, digital-first brands are embracing brick-and-mortar. In doing so they are upending the way we measure success in physical retail spaces and rewriting the retail playbook in the process.
Latest Posts
Zero-Party Data Platform Jebbit Lands $70 Million Investment
It pays to be in the right place at the right time. With less than a year to go before Google officially phases out third-party cookies from Chrome and more brands searching for viable solutions to personalize digital campaigns, a startup called Jebbit has stepped into the limelight.
What is Experiential Personalization?
3radical has a beef with what the martech industry calls personalization. As CEO Michael Fisher puts it, “Serving a consumer a digital ad for a raincoat because that consumer was recently looking elsewhere at raincoats isn’t personalization.”
Advanced Contextual Launches Contextual Targeting Enhanced by Advertiser KPIs
The contextual advertising company Advanced Contextual is announcing this morning exclusively via Street Fight that it has launched a new product, Advanced Extension, that will bring together topic-based contextual ad targeting and advertisers’ first-party customer data to drive more sophisticated privacy-safe targeting.
Partnership Marketing is Set to Diversify and Go Global
This year, expect the partnership marketing industry to grow, become more sophisticated, and require more personnel and expertise. Brands will experiment with different payment models, diversify their mix of influencers and affiliates, and test the waters for global expansion. Not unsurprisingly, technology will play a significant role.
3 Debates Worth Having about Google’s Topics
Google’s announcement set off a firestorm of debate over whether Topics goes far enough to secure user privacy, how effective Topics would be as an ad targeting methodology, and what the announcement portends for digital advertising as a whole. Here is a rundown of those three debates over Topics and the relevant perspectives adtech stakeholders should consider.
Marketing in 2022: Data Privacy, Multichannel Engagement, and Tool Centralization
As marketers kick off 2022, they should be on the lookout for three key trends: the shift to first-party data, the increasing importance of multichannel engagement, and the centralization of marketing tools currently causing app fatigue.
New Hires: Mediaocean, Vibenomics, SKEEPERS
This Street Fight roundup features new hires in the spaces Street Fight covers: adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Mediaocean, SKEEPERS, and Vibenomics.
Location-Based Marketing Association: Precisely Acquires PlaceIQ
In this episode of Location Weekly, the Location-Based Marketing Association discusses Vibes launching a “Mobile Wallet as a Channel” service, Precisely acquiring PlaceIQ, OnQ giving shoppers control of in-store displays, and ESRI introducing it’s ArcGIS indoor positioning system.
Google Search and the Long Pandemic
As 2021 stretched on, with its vaccine controversies and mutating variants, we realized we were really just living through an indefinite phase in the middle of a long pandemic. Consumer habits, rather than getting back to normal, were settling in to a battle-weary pattern of compromise. It seemed unlikely that local search data would tell us much we didn’t already know. But it turns out the data tells a somewhat encouraging story.
How Augmented Reality Will Change the Way Brands Capture Consumer Attention
The smartphone camera and augmented reality are poised to usher in a new era of branding and advertising and will change the way brands capture consumer attention by expanding the user experience, increasing brand reach, and creating new forms of collectible content.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem