News and Analysis
Acxiom Launches InfoBase UK Purchase Transactions
Understanding consumer behavior is paramount to crafting personalized and impactful customer experiences. Acxiom appears to have taken a significant step forward in this area, with today’s launch of InfoBase UK Purchase Transactions in collaboration with Affinity Solutions. This innovative dataset promises to provided unparalleled insights into consumer spending habits, empowering brands to make informed decisions […]
The Evolving Dayparts
Dayparts no longer apply to when your favorite TV shows are on. In fact, streaming and recording have made that concept outdated. However, dayparts are alive and well when MULO (multi-location) brands try to understand consumer behaviors better. Knowing when people shop and eat can help brands staff, add (or reduce) inventory, and even post […]
Starbucks Stirs Up Leadership Model
Starbucks, a company known for transformation the coffee shop model and introducing a wide range of seasonal beverages and products is now transforming the MULO (multi-location) leadership model. The company announced this week that it is creating a new leadership model. As innovative and unique as its current lavender beverages, the structure is designed to […]
Commentary
Superior Customer Experience is the Gift that Keeps on Giving All Year Long
All brands and retailers are competing against each other for sales this holiday season, and the surge in e-commerce has favored big retailers like Amazon, Walmart, and Target thanks to accessibility, convenience, and marketing dollars. Local businesses, which previously thrived on outpacing big brands with superior in-person customer service, are now being pushed to adapt to the new consumer, one who spends less time browsing a retail location and more time scrolling online.
LBMA: Alexa Arrives in NYC Christmas Window Displays
In this episode of Location Weekly, the Location-Based Marketing Association covers Skyhook signing a partnership with Sigfox, Asda partnering with GoodMaps to help the visually impaired navigate stores, Girls trying coding inside Doja Cat’s new music video, and Alexa in a Pear Tree — Alexa arrives in NYC Christmas window displays.
2022 Predictions: Immersive Tech Edition
Here are three predictions for what could happen at the intersection of immersive tech and local commerce. And because I often disparage broad predictions that don’t have any teeth, we’ve included action-specific or figure-based statements in each prediction (highlighted in bold).
Latest Posts
Adriel Raises $13 Million Series B to Power Multi-Channel Marketing
The all-in-one digital marketing platform Adriel announced this morning that it had raised $13 million in Series B funding to scale its platform into an “end-to-end ad operations system.” Shinhan Venture Investment led the round, which followed a 2019 Series A worth $4 million.
5 Things You Need to Know about Zero-Party Data
Zero-party data, a topic that has been around since former VP and Principal Analyst, Fatemeh Khatibloo of Forrester, coined it as such years ago recently set off a Twitter debate as to whether zero-party data is real or if it’s all just first-party data in disguise. Here are the five things you need to know about zero-party data so you can decide for yourself.
The Next Frontier of the Mobile App Ecosystem
Here are the five mobile marketing-related developments I see happening in 2022, no matter what is going on with the economy, politics, or any of the other highly fluctuating variables we’ve all gotten used to.
US E-Commerce Brands Need to Localize to Maximize Overseas Opportunities
International ecommerce sales are skyrocketing, but selling abroad means taking on the challenge of catering to consumers with localized preferences. A recent global ecommerce report by payments infrastructure provider PPRO shows many brands are not currently up to the task.
5 Next-Gen RFID Solutions for Omnichannel Retailers
Radio-frequency identification, or RFID, has found new life in the post-pandemic retail space. By attaching small strips of metal that can transmit radio waves with information about any product, retailers are finding that they can accelerate and automate the store checkout process. Unlike barcodes, which must be scanned individually, RFID tags can be scanned together and they hold significantly more information.
The Future of Customer Experience is Hybrid
A post-pandemic future gives businesses the chance to evaluate how to best do business and what exactly consumers will value. Brick-and-mortar businesses have an incredible opportunity to redefine what the new local hybrid experience looks like.
Local Platforms Promote Integrity with Consumer Confidence at Risk
Nextdoor is the latest local platform to publish what it calls a Transparency Report, designed to offer information to the public about efforts made to maintain an online community that is free from problematic content. In Nextdoor’s case, the focus is on reducing incidents of hate speech and incivility in order to promote healthy community interaction.
Why and How Businesses Should Embrace Product-Led Growth
For SaaS organizations especially, PLG can open up new revenue channels, giving you a competitive advantage by making it easy for customers to understand the value of your product. PLG becomes an efficient, no-touch way to scale revenue, affording customers the ability to self-serve and self-select without being weighed down by a traditional sales cycle.
The Power of Choice is Rekindling the Connection Between Consumers and Marketers
As with any change, opportunities to respond are plenty, and they start with control. The simple gesture of offering an end user the ability to exert at least some level of control over their advertising experiences is a step in the right direction.
It’s Time to Leverage the Entire Digital World in Your Marketing Strategy
On any given day, a person will switch between scrolling social media, listening to their favourite playlist, browsing products online, bingeing their favourite show on a connected TV (CTV), and more. This is why in 2022, advertisers should consider leveraging a multi-channel strategy. Marketing across several channels means an advertiser is casting a wider net and expanding the potential for reaching the right audience in the right moment.
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