News and Analysis
Claravine Aims to Revolutionize Marketing Data Management
Claravine recently unveiled Claravine AI, a suite of solutions designed to redefine how marketing teams approach data management. This new offering, fueled by proprietary technology, promises to empower marketing teams with unprecedented control and insight into marketing taxonomy and metadata. By fostering collaboration across the content supply chain and automating the classification of creative assets, […]
Mark Michael Speaks About Today’s Franchise and Tech
DevHub CEO and Founder Mark Michael describes his company as the “torso” of the franchise brand ecosystem. DevHub specializes in building front-end websites that power the entire franchisor-to-franchisee-to-consumer experience. Their technology has more than 75 integrations with other commonly used platforms, and he often speaks about the power of human relationships in solving problems and […]
Compliant Launches Publisher Platform to Combat Illegal Data Sharing
In response to the pressing issue of illegal data sharing on digital publishing platforms, Compliant, a leading data compliance technology company, has introduced a new publisher platform. This platform utilizes advanced AI, termed Compliant Audit Technology, to identify and eradicate compliance risks and vulnerabilities within a publisher’s site. The move follows alarming findings by Compliant, […]
Commentary
LBMA: Chili’s Tests a Robot Server
In this episode of Location Weekly, the Location-Based Marketing Association covers Chili’s restaurants testing a robot server named Rita, Locky Dock Media Network blending media and public good, ProMobi releasing tech to track frontline workers, and EzFill adding gasoline to a growing list of on-demand delivery items.
Latest Posts
Yelp: Consumers Want Reviews, Not Just Ratings. OK, Google?
For Yelp, consumers’ stated preference for written reviews is good news to share, as the company forces reviewers to leave written text, whereas Big Tech rival Google, which has gained sway in the local reputation space in recent years, allows reviewers to leave a rating out of five stars without further commentary.
5 Brands Leveraging AI to Give Consumers What They Want This Holiday Season
What do shoppers really want this holiday season? As more brands transition to first-party data, advanced technologies like artificial intelligence (AI) and machine learning (ML) are taking the guesswork out of managing supply and improving the shopping experience with more personalized service.
With Supply Chain in Crisis, Retailers Use Tech-Enabled Processes to Monitor Demand
Demand for e-commerce shopping and fast shipping continues to be high, which puts additional pressure on retailers to fulfill consumers’ needs. As smaller, independent retailers look at how they can handle the upcoming surge, now is the time to utilize cloud-based communication tools like Twilio to keep customers satisfied.
LBMA: Supermarket Uses In-Store Data to Drive Programmatic DOOH Ads
In this episode of Location Weekly, the Location-Based Marketing Association covers Life360 acquiring Tile, Albert Heijn using in-store data to inform programmatic DOOH ads, Mondelez Vietnam using AI in a mooncake marketing campaign, and WaitTime bringing load-balancing tech to retail with a Mall of America pilot.
Is Shopify Plus Worth It? Here’s What You Need to Know
So, what version of Shopify do you really need? Shopify Plus is the top-tier option and the priciest, but it offers exclusive features and capabilities designed to skyrocket growth and sales. Learn more about what Shopify Plus has to offer and see if it’s the best choice for your business.
Street Fight’s December Theme: Predictions
Street Fight will be focusing on 2022 predictions as we plan our December reporting and consider contributor op-eds. Of course, contributors are welcome to pitch us on other topics in e-commerce, martech, etc., but we encourage submissions making bold predictions about how martech and ad tech, retail tech, location intelligence, and consumer data will evolve in 2022.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation